A data profile of the people who buy, follow and care about Options strategies in India — modelled from more than twelve digital signal sources. Options strategies has an estimated audience of 7,259,844 people in India.
Options strategies has an estimated audience of 7,259,844 people in India. 34.2% are female, 65.8% are male, average age 27.0. Top brand affinities: Indian Premier League, India national cricket team, Superman, Harry Potter, Virat Kohli.
Top brand affinities include Indian Premier League, India national cricket team, Superman, with strongest over-indexing on Indian Premier League (1.85× the country average).
Demographically, the Options strategies audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Options strategies fan in India is more male, around 27.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Options strategies profile in India.
34.2% are female, 65.8% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 27.0 |
| Estimated audience size | 7,259,844 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 54% | |
| 20-29 | 26% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Options strategies audience comes from India.
| Country | Share |
|---|---|
| India | 59.7% |
| United States | 11.0% |
| Japan | 3.2% |
The strongest cross-interests of the Options strategies audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Superman | Movies & TV | 2.22× | ||
| 02 | BSE SENSEX | Business & Career | 2.19× | ||
| 03 | England cricket team | Sports | 2.13× | ||
| 04 | Casino | Games | 2.10× | ||
| 05 | Harry Potter | Movies & TV | 2.03× | ||
| 06 | Mutual fund | Business & Career | 2.01× | ||
| 07 | Pakistan national cricket team | Sports | 2.00× | ||
| 08 | Amitabh Bachchan | Movies & TV | 1.98× | ||
| 09 | Chennai | Travel & Leisure | 1.97× | ||
| 10 | Party dress | Fashion & Accessoires | 1.92× | ||
| 11 | Indian Premier League | Sports | 1.85× | ||
| 12 | Pakistan | Travel & Leisure | 1.80× | ||
| 13 | Rohit Sharma | Sports | 1.70× | ||
| 14 | Kolkata Knight Riders | Sports | 1.68× | ||
| 15 | Investment banking | Business & Career | 1.68× | ||
| 16 | Internet & Social Media | 1.66× | |||
| 17 | Do it yourself (DIY) | Home & Garden | 1.61× | ||
| 18 | India national cricket team | Sports | 1.59× | ||
| 19 | Virat Kohli | Sports | 1.56× | ||
| 20 | Chennai Super Kings | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.83× | |
| Pet Ownership | JOY | 1.37× | |
| Risk Appetite | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Tradition | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Options strategies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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