A data profile of the people who buy, follow and care about England cricket team in India — modelled from more than twelve digital signal sources. England cricket team has an estimated audience of 10,837,581 people in India.
The average England cricket team fan in India is 27.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include TV, Games, Cricket, with strongest over-indexing on TV (1.63× the country average).
Demographically, the England cricket team audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical England cricket team fan in India is more male, around 27.5 years old, with strong Social Media Usage tendencies and a notable affinity for TV.
The key figures that characterise the England cricket team profile in India.
25.2% are female, 74.8% are male, average age 27.5.
| Metric | Value |
|---|---|
| Female | 25.2% |
| Male | 74.8% |
| Average age | 27.5 |
| Estimated audience size | 10,837,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 32% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide England cricket team audience comes from India.
| Country | Share |
|---|---|
| India | 58.0% |
| United Kingdom | 11.6% |
| Pakistan | 4.9% |
Where the England cricket team audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Odisha | ~200K | 1.74× | |
| 02 | Gujarat | ~400K | 1.39× | |
| 03 | Bihar | ~300K | 1.38× | |
| 04 | West Bengal | ~400K | 1.30× | |
| 05 | Jammu and Kashmir | ~60K | 1.29× | |
| 06 | Chhattisgarh | ~90K | 1.28× | |
| 07 | Uttar Pradesh | ~700K | 1.27× | |
| 08 | Himachal Pradesh | ~50K | 1.27× | |
| 09 | Madhya Pradesh | ~300K | 1.25× | |
| 10 | Rajasthan | ~300K | 1.20× | |
| 11 | Punjab (region) | ~200K | 1.19× | |
| 12 | Maharashtra | ~600K | 1.18× | |
| 13 | Uttarakhand | ~60K | 1.15× | |
| 14 | Haryana | ~200K | 1.11× | |
| 15 | Jharkhand | ~100K | 1.10× | |
| 16 | Tamil Nadu | ~300K | 1.09× | |
| 17 | Andhra Pradesh | ~100K | 1.09× | |
| 18 | Goa | ~10K | 1.08× | |
| 19 | Assam | ~100K | 0.98× | |
| 20 | Karnataka | ~300K | 0.96× | |
| 21 | Telangana | ~100K | 0.95× | |
| 22 | Tripura | ~10K | 0.81× | |
| 23 | Kerala | ~100K | 0.67× | |
| 24 | Sikkim | ~3K | 0.59× | |
| 25 | Arunachal Pradesh | ~4K | 0.58× | |
| 26 | Meghalaya | ~5K | 0.41× | |
| 27 | Nagaland | ~3K | 0.41× | |
| 28 | Manipur | ~5K | 0.35× | |
| 29 | Mizoram | ~2K | 0.30× |
The strongest cross-interests of the England cricket team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pakistan national cricket team | Sports | 2.28× | ||
| 02 | Chennai | Travel & Leisure | 2.11× | ||
| 03 | Tamil cinema | Movies & TV | 2.08× | ||
| 04 | Rummy | Games | 2.04× | ||
| 05 | Investment banking | Business & Career | 2.03× | ||
| 06 | X | Internet & Social Media | 2.02× | ||
| 07 | New Delhi | Travel & Leisure | 1.96× | ||
| 08 | Financial services | Business & Career | 1.96× | ||
| 09 | Tamil language | Politics & Society | 1.94× | ||
| 10 | Knowledge | Business & Career | 1.94× | ||
| 11 | Rajasthan Royals | Sports | 1.87× | ||
| 12 | Banking | Business & Career | 1.77× | ||
| 13 | Cricket | Sports | 1.73× | ||
| 14 | Cinema of India | Movies & TV | 1.68× | ||
| 15 | Virat Kohli | Sports | 1.64× | ||
| 16 | TV | Movies & TV | 1.63× | ||
| 17 | Chennai Super Kings | Sports | 1.63× | ||
| 18 | Games | Games | 1.54× | ||
| 19 | Bollywood movies | Movies & TV | 1.53× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.44× | |
| Career Orientation | POWER | 1.33× | |
| Risk Appetite | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.61× | |
| Convenience Orientation | PREMIUM | 0.69× | |
| Sustainability | BALANCE | 0.73× |
England cricket team has an estimated audience of 10,837,581 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.2% of England cricket team fans are female, 74.8% are male, with an average age of 27.5 years.
England cricket team fans show strongest brand affinity for TV (1.63×), Games (1.54×), and Cricket (1.73×) over the country average.
England cricket team fans in India are most concentrated in Uttar Pradesh (reach ~700K), Maharashtra (reach ~600K), and West Bengal (reach ~400K). These three regions account for the largest share of the active audience.
Beyond England cricket team itself, the audience over-indexes on Games (1.54×), Cricket (1.73×), Bollywood movies (1.53×), and Cinema of India (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for England cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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