A data profile of the people who buy, follow and care about Knowledge in India — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 17,862,080 people in India.
Knowledge has an estimated audience of 17,862,080 people in India. 27.1% are female, 72.9% are male, average age 30.8. Top brand affinities: Chennai, Kolkata Knight Riders, Pakistan national cricket team, England cricket team, Rohit Sharma.
Top brand affinities include Chennai, Kolkata Knight Riders, Pakistan national cricket team, with strongest over-indexing on Chennai (1.54× the country average).
Demographically, the Knowledge audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Knowledge fan in India is more male, around 30.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chennai.
The key figures that characterise the Knowledge profile in India.
27.1% are female, 72.9% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 30.8 |
| Estimated audience size | 17,862,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Knowledge audience comes from India.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.37× | ||
| 02 | Videography | Internet & Social Media | 2.32× | ||
| 03 | Sewing machine | Home & Garden | 2.14× | ||
| 04 | Real property | Home & Garden | 2.03× | ||
| 05 | England cricket team | Sports | 1.94× | ||
| 06 | BSE SENSEX | Business & Career | 1.93× | ||
| 07 | Pakistan national cricket team | Sports | 1.85× | ||
| 08 | Alia Bhatt | Movies & TV | 1.82× | ||
| 09 | High school | Business & Career | 1.82× | ||
| 10 | Big Bash League | Sports | 1.81× | ||
| 11 | OnePlus | Technology & Electronics | 1.71× | ||
| 12 | Ranveer Singh | Movies & TV | 1.66× | ||
| 13 | Salman Khan | Movies & TV | 1.65× | ||
| 14 | Embroidery | Home & Garden | 1.61× | ||
| 15 | Master of Business Administration | Business & Career | 1.60× | ||
| 16 | Mutual fund | Business & Career | 1.58× | ||
| 17 | Rohit Sharma | Sports | 1.56× | ||
| 18 | Amitabh Bachchan | Movies & TV | 1.56× | ||
| 19 | Chennai | Travel & Leisure | 1.54× | ||
| 20 | Kolkata Knight Riders | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.19× | |
| Community Orientation | OPEN | 1.18× | |
| Indulgence | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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