A data profile of the people who buy, follow and care about Knowledge in Netherlands — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 3,299,235 people in Netherlands.
Knowledge has an estimated audience of 3,299,235 people in Netherlands. 60.9% are female, 39.1% are male, average age 45.3. Top brand affinities: Shopping and fashion, Valentine's Day, Costa Rica, Love & Sex, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (224.14× the country average).
Demographically, the Knowledge audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Risk Appetite, Community Orientation.
The typical Knowledge fan in Netherlands is more female, around 45.3 years old, with strong Risk Appetite tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Knowledge profile in Netherlands.
60.9% are female, 39.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 45.3 |
| Estimated audience size | 3,299,235 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Knowledge audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 793.10× | ||
| 02 | Costa Rica | Travel & Leisure | 446.12× | ||
| 03 | Valentine's Day | Kids & Family | 437.50× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 264.52× | ||
| 05 | Selfridges | Shopping | 244.91× | ||
| 06 | Car2Go | Cars & Mobility | 234.99× | ||
| 07 | Shopping and fashion | Shopping | 224.14× | ||
| 08 | Love & Sex | Kids & Family | 210.50× | ||
| 09 | Game consoles | Technology & Electronics | 49.53× | ||
| 10 | Atheism | Politics & Society | 28.98× | ||
| 11 | Pound cake | Food & Beverages | 27.59× | ||
| 12 | Live television | Movies & TV | 21.03× | ||
| 13 | Real estate broker | Home & Garden | 19.98× | ||
| 14 | Dentistry | Business & Career | 15.74× | ||
| 15 | Broadcasting of sports events | Movies & TV | 12.71× | ||
| 16 | Burnout (psychology) | Health | 12.66× | ||
| 17 | Sustainable products | Politics & Society | 11.47× | ||
| 18 | Human rights | Politics & Society | 10.71× | ||
| 19 | OLED | Technology & Electronics | 10.60× | ||
| 20 | Freeware | Technology & Electronics | 10.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.67× | |
| Community Orientation | OPEN | 1.42× | |
| Spirituality | BALANCE | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.86× | |
| Design Affinity | PREMIUM | 0.88× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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