Knowledge Audience in Brazil
Knowledge has an estimated audience of 17,341,258 people in Brazil. 64.6% are female, 35.4% are male, average age 41.1. Top brand affinities: Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, Neymar, São Paulo FC.
Top brand affinities include Sociedade Esportiva Palmeiras, Harry Potter, Sport Club Corinthians Paulista, with strongest over-indexing on Sociedade Esportiva Palmeiras (1.55× the country average). Demographically, the Knowledge audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Business & Career · Type: Topic
Demographics of Knowledge fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.1 |
| Estimated audience size | 17,341,258 |
Audience persona
The typical Knowledge fan in Brazil is more female, around 41.1 years old, with strong Mindfulness tendencies and a notable affinity for Sociedade Esportiva Palmeiras.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sociedade Esportiva Palmeiras | 1.55× | Sports |
| Harry Potter | 1.86× | Movies & TV |
| Sport Club Corinthians Paulista | 1.72× | Sports |
| Neymar | 2.03× | Sports |
| São Paulo FC | 1.62× | Sports |
| Nature | 1.75× | Home & Garden |
| Fast food | 2.07× | Food & Beverages |
| TikTok | 2× | Internet & Social Media |
| Spotify | 2.04× | Internet & Social Media |
| Children's clothing | 2.5× | Fashion & Accessoires |
| Sport Club Internacional | 1.55× | Sports |
| UEFA Champions League | 1.92× | Sports |
| Family | 1.51× | Kids & Family |
| Handbags | 2.31× | Fashion & Accessoires |
| Sport Club do Recife | 2.17× | Sports |
| AliExpress | 2.13× | Shopping |
| Hypermarket | 2.16× | Shopping |
| Religion | 1.79× | Business & Career |
| Samsung | 2.1× | Technology & Electronics |
| Social media | 1.57× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.25 |
| Creativity | OPEN | 1.95 |
| Family Orientation | CONSERVATISM | 1.78 |
| Need for Security | CONSERVATISM | 1.75 |
| Spirituality | BALANCE | 1.63 |
| Price Sensitivity | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
See Knowledge audiences in other countries
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.