A data profile of the people who buy, follow and care about Knowledge in Brazil — modelled from more than twelve digital signal sources. Knowledge has an estimated audience of 17,341,258 people in Brazil.
Knowledge has an estimated audience of 17,341,258 people in Brazil. 64.6% are female, 35.4% are male, average age 41.1. Top brand affinities: MSN, Spanish language, Bossa nova, Juliana Paes, Masonry.
Top brand affinities include MSN, Spanish language, Bossa nova, with strongest over-indexing on MSN (1.76× the country average).
Demographically, the Knowledge audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Patriotism.
The typical Knowledge fan in Brazil is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for MSN.
The key figures that characterise the Knowledge profile in Brazil.
64.6% are female, 35.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 41.1 |
| Estimated audience size | 17,341,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Knowledge audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.4% |
| India | 5.1% |
| Brazil | 5.0% |
The strongest cross-interests of the Knowledge audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hamlet | Literature | 2.44× | ||
| 02 | Children's literature | Literature | 2.02× | ||
| 03 | Non-alcoholic beverage | Food & Beverages | 1.89× | ||
| 04 | Marie Curie | Business & Career | 1.88× | ||
| 05 | MSN | News | 1.76× | ||
| 06 | Spanish language | Politics & Society | 1.69× | ||
| 07 | Maria Bethânia | Music & Radio | 1.68× | ||
| 08 | Juliana Paes | Movies & TV | 1.66× | ||
| 09 | Deborah Secco | Movies & TV | 1.65× | ||
| 10 | Gal Costa | Music & Radio | 1.64× | ||
| 11 | Liam Neeson | Movies & TV | 1.59× | ||
| 12 | Masonry | Home & Garden | 1.58× | ||
| 13 | Yahoo! | Internet & Social Media | 1.57× | ||
| 14 | Bossa nova | Music & Radio | 1.56× | ||
| 15 | Netherlands | Travel & Leisure | 1.56× | ||
| 16 | Christian Bale | Movies & TV | 1.55× | ||
| 17 | Xabi Alonso | Sports | 1.55× | ||
| 18 | United Nations | Politics & Society | 1.53× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.52× | ||
| 20 | Duvet | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Creativity | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Quality Awareness | PREMIUM | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Knowledge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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