A data profile of the people who buy, follow and care about Bossa nova in Brazil — modelled from more than twelve digital signal sources. Bossa nova has an estimated audience of 6,292,214 people in Brazil.
The average Bossa nova fan in Brazil is 39.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Roberto Carlos (singer), Baião (music), Tropicália, with strongest over-indexing on Roberto Carlos (singer) (11.07× the country average).
Demographically, the Bossa nova audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bossa nova fan in Brazil is more female, around 39.3 years old, with strong Tradition tendencies and a notable affinity for Roberto Carlos (singer).
The key figures that characterise the Bossa nova profile in Brazil.
65.7% are female, 34.3% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.3 |
| Estimated audience size | 6,292,214 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Bossa nova audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 28.9% |
| United States | 17.1% |
| Mexico | 4.8% |
Where the Bossa nova audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sergipe | ~200K | 2.59× | |
| 02 | Rio de Janeiro | ~800K | 1.34× | |
| 03 | Rio Grande do Norte | ~100K | 1.22× | |
| 04 | Amapá | ~30K | 1.13× | |
| 05 | Bahia | ~500K | 1.09× | |
| 06 | Alagoas | ~100K | 1.08× | |
| 07 | Pernambuco | ~300K | 1.06× | |
| 08 | Pará | ~200K | 1.01× | |
| 09 | Paraíba | ~100K | 1.00× | |
| 10 | Piauí | ~90K | 0.99× | |
| 11 | Federal District | ~100K | 0.98× | |
| 12 | Maranhão | ~200K | 0.97× | |
| 13 | São Paulo | ~1.5M | 0.96× | |
| 14 | Ceará | ~300K | 0.96× | |
| 15 | Acre | ~20K | 0.94× | |
| 16 | Amazonas | ~100K | 0.93× | |
| 17 | Roraima | ~20K | 0.93× | |
| 18 | Espírito Santo | ~100K | 0.89× | |
| 19 | Mato Grosso do Sul | ~80K | 0.87× | |
| 20 | Tocantins | ~30K | 0.83× | |
| 21 | Paraná | ~300K | 0.82× | |
| 22 | Santa Catarina | ~200K | 0.82× | |
| 23 | Minas Gerais | ~500K | 0.81× | |
| 24 | Rondônia | ~40K | 0.81× | |
| 25 | Rio Grande do Sul | ~300K | 0.80× | |
| 26 | Goiás | ~200K | 0.78× | |
| 27 | Mato Grosso | ~80K | 0.71× |
The strongest cross-interests of the Bossa nova audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Judi Dench | Movies & TV | 27.76× | ||
| 02 | Manila Sound | Music & Radio | 26.30× | ||
| 03 | Mambo (music) | Music & Radio | 22.14× | ||
| 04 | Latin jazz | Music & Radio | 19.19× | ||
| 05 | Tropicália | Politics & Society | 17.76× | ||
| 06 | Baião (music) | Music & Radio | 15.92× | ||
| 07 | Western swing | Music & Radio | 15.38× | ||
| 08 | Bluegrass music | Music & Radio | 14.74× | ||
| 09 | Swing music | Music & Radio | 13.64× | ||
| 10 | Urban contemporary | Music & Radio | 11.72× | ||
| 11 | Roberto Carlos (singer) | Music & Radio | 11.07× | ||
| 12 | Jessie Buckley | Movies & TV | 10.53× | ||
| 13 | Maria Bethânia | Music & Radio | 10.23× | ||
| 14 | Gal Costa | Music & Radio | 6.98× | ||
| 15 | American folk music | Music & Radio | 6.97× | ||
| 16 | Djavan | Music & Radio | 6.92× | ||
| 17 | Polka | Music & Radio | 5.47× | ||
| 18 | Latin pop | Music & Radio | 5.45× | ||
| 19 | Preta Gil | Music & Radio | 3.17× | ||
| 20 | Michael Jackson | Music & Radio | 2.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.51× | |
| Spirituality | BALANCE | 1.87× | |
| Sustainability | BALANCE | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.07× | |
| DIY Mentality | THRILL | 1.10× | |
| Early Adopter Mentality | POWER | 1.20× |
Bossa nova has an estimated audience of 6,292,214 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
65.7% of Bossa nova fans are female, 34.3% are male, with an average age of 39.3 years.
Bossa nova fans show strongest brand affinity for Roberto Carlos (singer) (11.07×), Baião (music) (15.92×), and Tropicália (17.76×) over the country average.
Bossa nova fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bossa nova itself, the audience over-indexes on Baião (music) (15.92×), Tropicália (17.76×), Western swing (15.38×), and Maria Bethânia (10.23×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bossa nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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