Rascasse Audience Intelligence

Bossa nova Audience in United States

A data profile of the people who buy, follow and care about Bossa nova in United States — modelled from more than twelve digital signal sources. Bossa nova has an estimated audience of 3,723,957 people in United States.

#177among Musical genre in United States#4501among Topic in United States#822in Music & Radio

The average Bossa nova fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mambo (music), Acid jazz, Avant-garde jazz, with strongest over-indexing on Mambo (music) (86× the country average).

Demographically, the Bossa nova audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bossa nova fan in United States is balanced, around 42.6 years old, with strong Tradition tendencies and a notable affinity for Mambo (music).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bossa nova profile in United States.

Audience size
3.7M
in United States
Gender
50.0%♀
50.0% male
Age
42.6
average years
Country rank
#8549
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bossa nova fans

50.0% are female, 50.0% are male, average age 42.6.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Bossa nova audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.6
Estimated audience size3,723,957
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Bossa nova audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Bossa nova audience comes from United States.

Worldwide audience distribution share by country for Bossa nova
CountryShare
Brazil28.9%
United States17.1%
Mexico4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bossa nova audience in United States is strongest.

Fig. 05

Top regions by affinity

Bossa nova fans by region: top regions in United States
#RegionReachAffinity×
01California~2M4.88×
02Arkansas~60K1.84×
03Washington, District of Columbia~20K1.56×
04New York~300K1.53×
05Oregon~60K1.35×
06Nevada~50K1.31×
07Washington~90K1.21×
08Massachusetts~90K1.20×
09Hawaii~20K1.17×
10Illinois~100K1.09×
11Maryland~70K1.03×
12Connecticut~40K1.03×
13New Jersey~100K1.02×
14Vermont~7K1.02×
15Florida~300K1.01×
16Virginia~90K0.98×
17Missouri~60K0.97×
18Georgia~100K0.96×
19Utah~30K0.95×
20Rhode Island~10K0.95×
21New Hampshire~10K0.92×
22Maine~10K0.92×
23Alaska~7K0.92×
24Colorado~50K0.90×
25Minnesota~50K0.90×
26Pennsylvania~100K0.88×
27Oklahoma~40K0.88×
28Texas~300K0.87×
29North Carolina~100K0.87×
30Arizona~70K0.87×
31Idaho~20K0.85×
32Michigan~80K0.84×
33Delaware~9K0.84×
34Montana~9K0.84×
35Louisiana~40K0.82×
36Tennessee~60K0.81×
37Indiana~50K0.81×
38Wisconsin~40K0.80×
39New Mexico~10K0.80×
40Iowa~20K0.78×
41Kansas~20K0.78×
42Nebraska~10K0.78×
43South Carolina~40K0.77×
44Ohio~90K0.76×
45South Dakota~7K0.76×
46North Dakota~6K0.76×
47Alabama~40K0.75×
48Kentucky~40K0.75×
49West Virginia~10K0.73×
50Mississippi~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Bossa nova, United States
0.71×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bossa nova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bossa nova audience
#·InterestCategoryAffinity×
01Acid jazzMusic & Radio94.48×
02Avant-garde jazzMusic & Radio88.74×
03Mambo (music)Music & Radio86.00×
04Manila SoundMusic & Radio74.89×
05SkaMusic & Radio39.52×
06Latin jazzMusic & Radio36.75×
07Swing musicMusic & Radio33.82×
08Charlie ParkerMusic & Radio31.52×
09Western swingMusic & Radio27.10×
10Música popular brasileiraMusic & Radio18.03×
11American folk musicMusic & Radio16.09×
12Bluegrass musicMusic & Radio14.44×
13Jazz fusionMusic & Radio9.87×
14VibraphoneMusic & Radio8.51×
15MotownMusic & Radio7.07×
16AfrobeatMusic & Radio6.67×
17Blues musicMusic & Radio4.61×
18Madea's Class ReunionMovies & TV4.36×
19FunkMusic & Radio3.41×
20Popular musicMusic & Radio2.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bossa nova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bossa nova audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
MindfulnessBALANCE1.76×
Risk AppetiteTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bossa nova audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Healthy LifestyleBALANCE1.22×
ExtroversionTHRILL1.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bossa nova have in United States?

Bossa nova has an estimated audience of 3,723,957 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bossa nova fans?

50.0% of Bossa nova fans are female, 50.0% are male, with an average age of 42.6 years.

03

Which brands do Bossa nova fans like most?

Bossa nova fans show strongest brand affinity for Mambo (music) (86×), Acid jazz (94.48×), and Avant-garde jazz (88.74×) over the country average.

04

Where do Bossa nova fans live in United States?

Bossa nova fans in United States are most concentrated in California (reach ~2M), New York (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bossa nova fans also like?

Beyond Bossa nova itself, the audience over-indexes on Acid jazz (94.48×), Avant-garde jazz (88.74×), Manila Sound (74.89×), and Ska (39.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Bossa nova audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bossa nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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