Bossa nova Audience in United States

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Bossa nova has an estimated audience of 3,723,957 people in United States. 50.0% are female, 50.0% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: Mambo (music), Acid jazz, Avant-garde jazz, Manila Sound, Ska.

The average Bossa nova fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mambo (music), Acid jazz, Avant-garde jazz, with strongest over-indexing on Mambo (music) (86× the country average). Demographically, the Bossa nova audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Bossa nova fans

Demographic split for Bossa nova audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.6
Estimated audience size3,723,957

Audience persona

The typical Bossa nova fan in United States is balanced, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Mambo (music).

Top regions in United States

Top regions ranked by reach for Bossa nova in United States
RegionReachAffinity
California2,342,8885.72×
New York367,7091.77×
Texas298,7810.93×
Florida265,6181.05×
Illinois134,7131.09×
Georgia114,1410.99×
Pennsylvania106,6320.85×
New Jersey103,7071.09×
Washington99,9201.34×
North Carolina94,8210.85×
Massachusetts90,3171.23×
Virginia89,0200.98×
Ohio84,5040.74×
Michigan79,7110.82×
Arizona69,9440.92×
Maryland68,6821.07×
Oregon65,4521.53×
Tennessee57,9110.78×
Arkansas55,7361.82×
Colorado54,3140.93×
Nevada54,2961.51×
Indiana53,1330.78×
Missouri51,2980.85×
Minnesota45,0180.84×
Wisconsin41,3080.74×
Connecticut38,8481.04×
South Carolina37,4280.67×
Louisiana36,4510.76×
Alabama31,7810.61×
Kentucky30,7060.66×
Utah30,6370.92×
Oklahoma30,5430.74×
Washington, District of Columbia19,8921.78×
Hawaii19,6941.23×
Kansas19,2180.65×
Iowa18,6360.61×
Mississippi15,5760.51×
Idaho14,7610.79×
New Mexico13,3310.71×
New Hampshire11,9200.81×
Nebraska11,3840.61×
Maine10,9350.82×
Rhode Island10,7280.91×
West Virginia8,7510.5×
Delaware7,0630.69×
Vermont6,7091.03×
Montana6,6810.65×
Alaska6,2380.78×
South Dakota3,9870.46×
North Dakota3,5840.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bossa nova audience
BrandAffinityCategory
Mambo (music)86×Music & Radio
Acid jazz94.48×Music & Radio
Avant-garde jazz88.74×Music & Radio
Manila Sound74.89×Music & Radio
Ska39.52×Music & Radio
Western swing27.1×Music & Radio
Swing music33.82×Music & Radio
American folk music16.09×Music & Radio
Latin jazz36.75×Music & Radio
Bluegrass music14.44×Music & Radio
Jazz fusion9.87×Music & Radio
Blues music4.61×Music & Radio
Afrobeat6.67×Music & Radio
Música popular brasileira18.03×Music & Radio
Vibraphone8.51×Music & Radio
Popular music2.9×Music & Radio
Motown7.07×Music & Radio
Funk3.41×Music & Radio
Charlie Parker31.52×Music & Radio
Contemporary R&B2.6×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bossa nova audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.15
MindfulnessBALANCE1.76
Quality AwarenessPREMIUM1.39
SpiritualityBALANCE1.28
Urban LifestyleOPEN1.26
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Bossa nova
CountryShare
Brazil28.9%
United States17.1%
Mexico4.8%

See Bossa nova audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Bossa nova have in United States?

Bossa nova has an estimated audience of 3,723,957 people in United States, concentrated in California and New York.

What is the gender split and age of Bossa nova fans?

50.0% of Bossa nova fans are female, 50.0% are male, with an average age of 42.6 years.

Which brands do Bossa nova fans like most?

Bossa nova fans show strongest brand affinity for Mambo (music) (86×), Acid jazz (94.48×), and Avant-garde jazz (88.74×) over the country average.

Where do Bossa nova fans live in United States?

Bossa nova fans in United States are most concentrated in California (reach 2,342,888), New York (reach 367,709), and Texas (reach 298,781). These three regions account for the largest share of the active audience.

What other brands do Bossa nova fans also like?

Beyond Bossa nova itself, the audience over-indexes on Acid jazz (94.48×), Avant-garde jazz (88.74×), Manila Sound (74.89×), and Ska (39.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bossa nova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.