Rascasse Audience Intelligence

Ska Audience in United States

A data profile of the people who buy, follow and care about Ska in United States — modelled from more than twelve digital signal sources. Ska has an estimated audience of 8,603,288 people in United States.

#103among Musical genre in United States#2585among Topic in United States#302in Music & Radio

The average Ska fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bossa nova, Progressive rock, Radio, with strongest over-indexing on Bossa nova (39.52× the country average).

Demographically, the Ska audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ska fan in United States is balanced, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Bossa nova.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ska profile in United States.

Audience size
8.6M
in United States
Gender
51.9%♀
48.1% male
Age
39.0
average years
Country rank
#4129
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ska fans

51.9% are female, 48.1% are male, average age 39.0.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Ska audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.0
Estimated audience size8,603,288
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Ska audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Ska audience comes from United States.

Worldwide audience distribution share by country for Ska
CountryShare
United States25.3%
United Kingdom7.4%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ska audience in United States is strongest.

Fig. 05

Top regions by affinity

Ska fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~300K1.80×
02Washington~200K1.36×
03Oregon~100K1.34×
04Colorado~200K1.24×
05Washington, District of Columbia~30K1.23×
06Vermont~20K1.22×
07New York~600K1.15×
08Alaska~20K1.14×
09Connecticut~100K1.13×
10Maine~30K1.13×
11California~1M1.10×
12New Hampshire~40K1.07×
13Virginia~200K1.06×
14Utah~80K1.05×
15Rhode Island~30K1.05×
16Montana~20K1.03×
17Illinois~300K1.02×
18New Mexico~40K1.01×
19Hawaii~40K1.01×
20Wisconsin~100K1.00×
21Minnesota~100K1.00×
22Idaho~40K0.99×
23North Carolina~300K0.98×
24New Jersey~200K0.98×
25Maryland~100K0.98×
26Michigan~200K0.96×
27Pennsylvania~300K0.95×
28Arizona~200K0.95×
29Kansas~60K0.95×
30Nebraska~40K0.95×
31Kentucky~100K0.94×
32Missouri~100K0.93×
33Iowa~70K0.92×
34Ohio~200K0.91×
35Indiana~100K0.91×
36Nevada~80K0.90×
37South Dakota~20K0.90×
38Tennessee~200K0.89×
39Oklahoma~90K0.89×
40Delaware~20K0.89×
41North Dakota~20K0.89×
42Georgia~200K0.88×
43Arkansas~60K0.87×
44Florida~500K0.86×
45South Carolina~100K0.86×
46West Virginia~30K0.86×
47Texas~600K0.85×
48Louisiana~90K0.84×
49Alabama~100K0.80×
50Mississippi~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Ska, United States
0.74×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ska audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ska audience
#·InterestCategoryAffinity×
01Bossa novaMusic & Radio39.52×
02Dropkick MurphysMusic & Radio13.01×
03International educationBusiness & Career7.70×
04Acid jazzMusic & Radio7.45×
05ImprovisationMusic & Radio5.10×
06Disneyland ParisTravel & Leisure4.39×
07BritpopMusic & Radio3.67×
08Progressive rockMusic & Radio3.43×
09Web serverTechnology & Electronics3.28×
10Non-fiction booksLiterature2.95×
11DancehallsMusic & Radio2.94×
12PoshmarkShopping2.83×
13ULTA BeautyBeauty & Wellness2.12×
14RadioTechnology & Electronics2.06×
15LivemusicMusic & Radio1.98×
16Digital photographyBusiness & Career1.93×
17Vintage clothingFashion & Accessoires1.81×
18Michael JacksonMusic & Radio1.76×
19Blues musicMusic & Radio1.51×
20Mobile gameGames1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ska audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ska audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.57×
TraditionCONSERVATISM1.55×
Urban LifestyleOPEN1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ska audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ska have in United States?

Ska has an estimated audience of 8,603,288 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ska fans?

51.9% of Ska fans are female, 48.1% are male, with an average age of 39.0 years.

03

Which brands do Ska fans like most?

Ska fans show strongest brand affinity for Bossa nova (39.52×), Progressive rock (3.43×), and Radio (2.06×) over the country average.

04

Where do Ska fans live in United States?

Ska fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Ska fans also like?

Beyond Ska itself, the audience over-indexes on Progressive rock (3.43×), Radio (2.06×), International education (7.7×), and Poshmark (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Ska audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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