Digital photography Audience in United States

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Digital photography has an estimated audience of 33,433,896 people in United States. 57.9% are female, 42.1% are male, average age 38.0. Top regions: California, New York, Florida. Top brand affinities: Food and drink, Street photography, Outdoor Photographer, Superman, Beauty.

The average Digital photography fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Food and drink, Street photography, Outdoor Photographer, with strongest over-indexing on Food and drink (1.7× the country average). Demographically, the Digital photography audience skews more female with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Digital photography fans

Demographic split for Digital photography audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.0
Estimated audience size33,433,896

Audience persona

The typical Digital photography fan in United States is more female, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Digital photography in United States
RegionReachAffinity
California5,062,4601.38×
New York2,466,2231.32×
Florida2,060,8800.91×
Texas2,041,0500.71×
Illinois1,229,6011.1×
Arizona1,205,7771.77×
Pennsylvania1,156,2971.03×
Ohio1,023,9900.99×
Washington961,4571.43×
New Jersey905,5381.06×
North Carolina903,5370.9×
Georgia826,6760.8×
Massachusetts794,7351.21×
Virginia721,3640.89×
Maryland710,7041.24×
Michigan702,7490.8×
Oregon494,1071.29×
Minnesota487,2741.02×
Alabama463,5690.99×
Colorado462,8560.88×
Missouri462,4200.86×
Tennessee458,9500.68×
South Carolina412,6780.82×
Connecticut394,4261.18×
Indiana385,3310.63×
Louisiana351,5360.82×
Kentucky347,4480.83×
Wisconsin314,9370.63×
Kansas251,2350.95×
Oklahoma248,0840.67×
Iowa246,4600.89×
Nevada239,3680.74×
Utah234,9010.78×
Mississippi175,7210.64×
Arkansas165,8650.6×
Hawaii151,9641.06×
New Mexico138,2650.82×
West Virginia135,9990.87×
Idaho133,9610.8×
New Hampshire126,9990.96×
Maine115,3500.96×
Washington, District of Columbia111,9461.11×
Nebraska109,7300.65×
Alaska108,5741.52×
Rhode Island108,2051.02×
Montana102,5351.11×
South Dakota93,4211.21×
North Dakota90,9611.32×
Wyoming88,0121.78×
Vermont85,1411.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital photography audience
BrandAffinityCategory
Food and drink1.7×Food & Beverages
Street photography5.99×Technology & Electronics
Outdoor Photographer5.28×Arts & Culture
Superman1.83×Movies & TV
Beauty1.75×Beauty & Wellness
Fine-art photography5.28×Technology & Electronics
Online shopping1.61×Shopping
Euphoria1.7×Movies & TV
TikTok1.83×Internet & Social Media
Livemusic3.08×Music & Radio
MetroPCS6.55×Technology & Electronics
Documentary photography6.21×Technology & Electronics
Photography1.5×Arts & Culture
Electronics2.26×Technology & Electronics
NBA playoffs2.8×Sports
FIFA World Cup2.07×Sports
Afrobeat3.34×Music & Radio
Photographer2.24×Technology & Electronics
Travel photography3.44×Technology & Electronics
Boost Mobile4.09×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital photography audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
TravellingTHRILL1.43
SustainabilityBALANCE1.41
Design AffinityPREMIUM1.32
Luxury OrientationPREMIUM1.31
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Digital photography
CountryShare
United States16.7%
Japan10.5%
China7.4%

See Digital photography audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Digital photography have in United States?

Digital photography has an estimated audience of 33,433,896 people in United States, concentrated in California and New York.

What is the gender split and age of Digital photography fans?

57.9% of Digital photography fans are female, 42.1% are male, with an average age of 38.0 years.

Which brands do Digital photography fans like most?

Digital photography fans show strongest brand affinity for Food and drink (1.7×), Street photography (5.99×), and Outdoor Photographer (5.28×) over the country average.

Where do Digital photography fans live in United States?

Digital photography fans in United States are most concentrated in California (reach 5,062,460), New York (reach 2,466,223), and Florida (reach 2,060,880). These three regions account for the largest share of the active audience.

What other brands do Digital photography fans also like?

Beyond Digital photography itself, the audience over-indexes on Street photography (5.99×), Outdoor Photographer (5.28×), Superman (1.83×), and Beauty (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.