Rascasse Audience Intelligence

Digital photography Audience in United States

A data profile of the people who buy, follow and care about Digital photography in United States — modelled from more than twelve digital signal sources. Digital photography has an estimated audience of 33,433,896 people in United States.

#42among Field of study in United States#543among Topic in United States#105in Business & Career

The average Digital photography fan in United States is 38.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Food and drink, Street photography, Outdoor Photographer, with strongest over-indexing on Food and drink (1.7× the country average).

Demographically, the Digital photography audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital photography fan in United States is more female, around 38.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Food and drink.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital photography profile in United States.

Audience size
33.4M
in United States
Gender
57.9%♀
42.1% male
Age
38.0
average years
Country rank
#773
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital photography fans

57.9% are female, 42.1% are male, average age 38.0.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Digital photography audience in United States
MetricValue
Female57.9%
Male42.1%
Average age38.0
Estimated audience size33,433,896
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Digital photography audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+20%
Fig. 04

Worldwide distribution

16.7%

of the worldwide Digital photography audience comes from United States.

Worldwide audience distribution share by country for Digital photography
CountryShare
United States16.7%
Japan10.5%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital photography audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital photography fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~1M1.59×
02Illinois~1.5M1.36×
03California~4.5M1.29×
04Washington~800K1.24×
05Maryland~700K1.24×
06Oregon~500K1.18×
07Massachusetts~800K1.15×
08New York~2M1.11×
09Alaska~80K1.11×
10New Jersey~900K1.10×
11Connecticut~400K1.10×
12Vermont~60K1.09×
13Minnesota~500K1.07×
14North Dakota~70K1.06×
15South Dakota~80K1.04×
16Hawaii~100K1.02×
17Kansas~300K1.01×
18Montana~90K1.01×
19New Hampshire~100K1.00×
20Rhode Island~100K1.00×
21Washington, District of Columbia~100K1.00×
22Maine~100K0.99×
23Delaware~90K0.99×
24Pennsylvania~1M0.98×
25Ohio~1M0.98×
26Utah~300K0.98×
27Idaho~200K0.98×
28Alabama~500K0.97×
29West Virginia~200K0.97×
30Missouri~500K0.96×
31Virginia~800K0.95×
32New Mexico~200K0.95×
33Oklahoma~300K0.94×
34Iowa~300K0.93×
35Louisiana~400K0.92×
36Colorado~500K0.91×
37Nevada~300K0.91×
38Mississippi~300K0.91×
39Nebraska~200K0.91×
40Arkansas~200K0.90×
41North Carolina~900K0.89×
42Kentucky~400K0.89×
43Michigan~800K0.87×
44South Carolina~400K0.87×
45Wisconsin~400K0.86×
46Florida~2M0.85×
47Georgia~800K0.82×
48Indiana~500K0.82×
49Tennessee~500K0.81×
50Texas~2M0.75×
Fig. 06

Affinity by region

Affinity by region — Digital photography, United States
0.75×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital photography audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics6.55×
02Documentary photographyTechnology & Electronics6.21×
03Street photographyTechnology & Electronics5.99×
04Outdoor PhotographerArts & Culture5.28×
05Fine-art photographyTechnology & Electronics5.28×
06Travel photographyTechnology & Electronics3.44×
07AfrobeatMusic & Radio3.34×
08LivemusicMusic & Radio3.08×
09NBA playoffsSports2.80×
10ElectronicsTechnology & Electronics2.26×
11PhotographerTechnology & Electronics2.24×
12FIFA World CupSports2.07×
13Macy'sShopping1.97×
14SupermanMovies & TV1.83×
15TikTokInternet & Social Media1.83×
16BeautyBeauty & Wellness1.75×
17Food and drinkFood & Beverages1.70×
18FIFA World Cup 2026Sports1.63×
19Online shoppingShopping1.61×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital photography audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.77×
TravellingTHRILL1.71×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital photography audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE1.01×
DIY MentalityTHRILL1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital photography have in United States?

Digital photography has an estimated audience of 33,433,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital photography fans?

57.9% of Digital photography fans are female, 42.1% are male, with an average age of 38.0 years.

03

Which brands do Digital photography fans like most?

Digital photography fans show strongest brand affinity for Food and drink (1.7×), Street photography (5.99×), and Outdoor Photographer (5.28×) over the country average.

04

Where do Digital photography fans live in United States?

Digital photography fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Digital photography fans also like?

Beyond Digital photography itself, the audience over-indexes on Street photography (5.99×), Outdoor Photographer (5.28×), FIFA World Cup 2026 (1.63×), and Beauty (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Digital photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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