A data profile of the people who buy, follow and care about Digital photography in Canada — modelled from more than twelve digital signal sources. Digital photography has an estimated audience of 3,624,181 people in Canada.
The average Digital photography fan in Canada is 34.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Street photography, Fine-art photography, with strongest over-indexing on Ice Hockey World Championships (2.05× the country average).
Demographically, the Digital photography audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Digital photography fan in Canada is balanced, around 34.4 years old, with strong Spirituality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Digital photography profile in Canada.
50.3% are female, 49.7% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 34.4 |
| Estimated audience size | 3,624,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 16% | |
| 40-49 | 14% | |
| 50+ | 15% |
of the worldwide Digital photography audience comes from Canada.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 10.5% |
| China | 7.4% |
Where the Digital photography audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.25× | |
| 02 | British Columbia | ~600K | 1.05× | |
| 03 | Newfoundland and Labrador | ~60K | 1.05× | |
| 04 | Saskatchewan | ~100K | 0.98× | |
| 05 | Nova Scotia | ~100K | 0.97× | |
| 06 | Manitoba | ~100K | 0.96× | |
| 07 | Alberta | ~400K | 0.89× | |
| 08 | Ontario | ~1.5M | 0.88× | |
| 09 | Quebec | ~700K | 0.85× |
The strongest cross-interests of the Digital photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Street photography | Technology & Electronics | 6.69× | ||
| 02 | Documentary photography | Technology & Electronics | 6.17× | ||
| 03 | Fine-art photography | Technology & Electronics | 6.09× | ||
| 04 | Portrait photography | Technology & Electronics | 5.23× | ||
| 05 | Outdoor Photographer | Arts & Culture | 4.50× | ||
| 06 | Apple Store | Shopping | 4.22× | ||
| 07 | Landscape photography | Technology & Electronics | 3.79× | ||
| 08 | Travel photography | Technology & Electronics | 3.73× | ||
| 09 | Digital illustration | Arts & Culture | 3.61× | ||
| 10 | Social change | Politics & Society | 3.04× | ||
| 11 | Nature photography | Technology & Electronics | 3.00× | ||
| 12 | Livemusic | Music & Radio | 2.61× | ||
| 13 | Snapchat | Internet & Social Media | 2.53× | ||
| 14 | Photographer | Technology & Electronics | 2.12× | ||
| 15 | Ice Hockey World Championships | Sports | 2.05× | ||
| 16 | Aritzia | Fashion & Accessoires | 2.05× | ||
| 17 | TikTok | Internet & Social Media | 1.85× | ||
| 18 | Graphic design | Business & Career | 1.85× | ||
| 19 | Beverages | Food & Beverages | 1.56× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Individualism | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.81× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Design Affinity | PREMIUM | 1.12× |
Digital photography has an estimated audience of 3,624,181 people in Canada, concentrated in Ontario and Quebec.
50.3% of Digital photography fans are female, 49.7% are male, with an average age of 34.4 years.
Digital photography fans show strongest brand affinity for Ice Hockey World Championships (2.05×), Street photography (6.69×), and Fine-art photography (6.09×) over the country average.
Digital photography fans in Canada are most concentrated in Ontario (reach ~1.5M), Quebec (reach ~700K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Digital photography itself, the audience over-indexes on Street photography (6.69×), Fine-art photography (6.09×), Outdoor Photographer (4.5×), and TikTok (1.85×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Digital photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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