A data profile of the people who buy, follow and care about Photographer in Canada — modelled from more than twelve digital signal sources. Photographer has an estimated audience of 6,523,403 people in Canada.
The average Photographer fan in Canada is 42.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Digital photography, Contemporary art, Videography, with strongest over-indexing on Digital photography (2.12× the country average).
Demographically, the Photographer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Photographer fan in Canada is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Digital photography.
The key figures that characterise the Photographer profile in Canada.
55.4% are female, 44.6% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 6,523,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Photographer audience comes from Canada.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
Where the Photographer audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4.5M | 1.58× | |
| 02 | British Columbia | ~1.5M | 1.40× | |
| 03 | Alberta | ~1M | 1.29× | |
| 04 | Saskatchewan | ~200K | 1.06× | |
| 05 | New Brunswick | ~200K | 1.05× | |
| 06 | Manitoba | ~200K | 1.00× | |
| 07 | Nova Scotia | ~200K | 0.94× | |
| 08 | Prince Edward Island | ~30K | 0.88× | |
| 09 | Newfoundland and Labrador | ~80K | 0.85× | |
| 10 | Quebec | ~1M | 0.63× |
The strongest cross-interests of the Photographer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital photography | Business & Career | 2.12× | ||
| 02 | Videography | Internet & Social Media | 1.92× | ||
| 03 | Minnesota Wild | Sports | 1.83× | ||
| 04 | Art Deco | Arts & Culture | 1.69× | ||
| 05 | Primark | Shopping | 1.69× | ||
| 06 | Houzz | Home & Garden | 1.67× | ||
| 07 | Flea market | Home & Garden | 1.62× | ||
| 08 | Goth subculture | Fashion & Accessoires | 1.59× | ||
| 09 | Contemporary art | Arts & Culture | 1.57× | ||
| 10 | Art exhibition | Arts & Culture | 1.57× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.57× | ||
| 12 | Aerobics | Sports | 1.56× | ||
| 13 | Drew Barrymore | Movies & TV | 1.56× | ||
| 14 | Cappuccino | Food & Beverages | 1.54× | ||
| 15 | Givenchy | Fashion & Accessoires | 1.54× | ||
| 16 | Mountaineering | Sports | 1.53× | ||
| 17 | Gothic fashion | Fashion & Accessoires | 1.52× | ||
| 18 | Wedding planner | Kids & Family | 1.51× | ||
| 19 | Tampa Bay Lightning | Sports | 1.50× | ||
| 20 | Outfit of the day | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.30× | |
| Design Affinity | PREMIUM | 1.26× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Social Media Usage | JOY | 0.90× | |
| Tradition | CONSERVATISM | 0.97× |
Photographer has an estimated audience of 6,523,403 people in Canada, concentrated in Ontario and British Columbia.
55.4% of Photographer fans are female, 44.6% are male, with an average age of 42.4 years.
Photographer fans show strongest brand affinity for Digital photography (2.12×), Contemporary art (1.57×), and Videography (1.92×) over the country average.
Photographer fans in Canada are most concentrated in Ontario (reach ~4.5M), British Columbia (reach ~1.5M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Photographer itself, the audience over-indexes on Contemporary art (1.57×), Videography (1.92×), Art exhibition (1.57×), and Tampa Bay Lightning (1.5×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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