Photographer Audience in Canada
Photographer has an estimated audience of 6,523,403 people in Canada. 55.4% are female, 44.6% are male, average age 42.4. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Digital photography, Contemporary art, Videography, Art exhibition, Non-alcoholic beverage.
The average Photographer fan in Canada is 42.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Digital photography, Contemporary art, Videography, with strongest over-indexing on Digital photography (2.12× the country average). Demographically, the Photographer audience skews more female with an average age of 42.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Photographer fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.4 |
| Estimated audience size | 6,523,403 |
Audience persona
The typical Photographer fan in Canada is more female, around 42.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Digital photography.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,309,275 | 1.58× |
| British Columbia | 1,366,095 | 1.4× |
| Alberta | 1,037,632 | 1.29× |
| Quebec | 978,787 | 0.63× |
| Manitoba | 244,363 | 1.0× |
| Saskatchewan | 219,566 | 1.06× |
| Nova Scotia | 182,653 | 0.94× |
| New Brunswick | 158,355 | 1.05× |
| Newfoundland and Labrador | 84,514 | 0.85× |
| Prince Edward Island | 28,263 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Digital photography | 2.12× | Business & Career |
| Contemporary art | 1.57× | Arts & Culture |
| Videography | 1.92× | Internet & Social Media |
| Art exhibition | 1.57× | Arts & Culture |
| Non-alcoholic beverage | 1.57× | Food & Beverages |
| Cappuccino | 1.54× | Food & Beverages |
| Aerobics | 1.56× | Sports |
| Minnesota Wild | 1.83× | Sports |
| Tampa Bay Lightning | 1.5× | Sports |
| Wedding planner | 1.51× | Kids & Family |
| Flea market | 1.62× | Home & Garden |
| Gothic fashion | 1.52× | Fashion & Accessoires |
| Givenchy | 1.54× | Fashion & Accessoires |
| Houzz | 1.67× | Home & Garden |
| Art Deco | 1.69× | Arts & Culture |
| Drew Barrymore | 1.56× | Movies & TV |
| Outfit of the day | 1.5× | Fashion & Accessoires |
| Primark | 1.69× | Shopping |
| Mountaineering | 1.53× | Sports |
| Goth subculture | 1.59× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Extroversion | THRILL | 1.3 |
| Design Affinity | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.23 |
| Pet Ownership | JOY | 1.18 |
| Risk Appetite | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
See Photographer audiences in other countries
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Photographer have in Canada?
Photographer has an estimated audience of 6,523,403 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Photographer fans?
55.4% of Photographer fans are female, 44.6% are male, with an average age of 42.4 years.
Which brands do Photographer fans like most?
Photographer fans show strongest brand affinity for Digital photography (2.12×), Contemporary art (1.57×), and Videography (1.92×) over the country average.
Where do Photographer fans live in Canada?
Photographer fans in Canada are most concentrated in Ontario (reach 4,309,275), British Columbia (reach 1,366,095), and Alberta (reach 1,037,632). These three regions account for the largest share of the active audience.
What other brands do Photographer fans also like?
Beyond Photographer itself, the audience over-indexes on Contemporary art (1.57×), Videography (1.92×), Art exhibition (1.57×), and Non-alcoholic beverage (1.57×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.