Photographer Audience in United Kingdom
Photographer has an estimated audience of 11,561,933 people in United Kingdom. 58.8% are female, 41.2% are male, average age 44.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Expensive Taste, Hobby, Home business, Luxury yacht.
The average Photographer fan in United Kingdom is 44.6 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Expensive Taste, Hobby, with strongest over-indexing on Weddings (2.25× the country average). Demographically, the Photographer audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Mindfulness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Photographer fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.6 |
| Estimated audience size | 11,561,933 |
Audience persona
The typical Photographer fan in United Kingdom is more female, around 44.6 years old, with strong Mindfulness tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 5,189,658 | 0.48× |
| South East | 1,510,791 | 0.97× |
| Yorkshire and the Humber | 1,232,117 | 1.33× |
| Scotland | 1,190,058 | 1.14× |
| East of England | 1,146,563 | 1.09× |
| South West | 852,223 | 0.9× |
| Wales | 722,950 | 1.1× |
| East Midlands | 689,653 | 0.85× |
| West Midlands | 669,352 | 1.35× |
| North West | 533,337 | 0.43× |
| North East | 489,798 | 1.09× |
| Northern Ireland | 454,562 | 1.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 2.25× | Kids & Family |
| Expensive Taste | 3.27× | Business & Career |
| Hobby | 2.03× | Home & Garden |
| Home business | 4.56× | Business & Career |
| Luxury yacht | 3.37× | Travel & Leisure |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Purchase discount | 3.68× | Shopping |
| Digital photography | 2.58× | Business & Career |
| 1.77× | Internet & Social Media | |
| Mango | 3.79× | Shopping |
| Distilled beverage | 1.64× | Food & Beverages |
| TUI | 1.7× | Travel & Leisure |
| TripAdvisor | 1.83× | Travel & Leisure |
| Fine-art photography | 3.17× | Technology & Electronics |
| Love & Sex | 4.44× | Kids & Family |
| Refrigerator | 1.88× | Home & Garden |
| Videography | 2.86× | Internet & Social Media |
| DeviantArt | 2.91× | Internet & Social Media |
| Art exhibition | 2.11× | Arts & Culture |
| Travel Blogger | 5× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.47 |
| Luxury Orientation | PREMIUM | 1.47 |
| Travelling | THRILL | 1.46 |
| Indulgence | JOY | 1.45 |
| Sustainability | BALANCE | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 5.4% |
| Italy | 4.9% |
See Photographer audiences in other countries
More Technology & Electronics audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Photographer have in United Kingdom?
Photographer has an estimated audience of 11,561,933 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Photographer fans?
58.8% of Photographer fans are female, 41.2% are male, with an average age of 44.6 years.
Which brands do Photographer fans like most?
Photographer fans show strongest brand affinity for Weddings (2.25×), Expensive Taste (3.27×), and Hobby (2.03×) over the country average.
Where do Photographer fans live in United Kingdom?
Photographer fans in United Kingdom are most concentrated in England (reach 5,189,658), South East (reach 1,510,791), and Yorkshire and the Humber (reach 1,232,117). These three regions account for the largest share of the active audience.
What other brands do Photographer fans also like?
Beyond Photographer itself, the audience over-indexes on Expensive Taste (3.27×), Hobby (2.03×), Home business (4.56×), and Luxury yacht (3.37×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Photographer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.