Museum Audience in United Kingdom
Museum has an estimated audience of 9,764,345 people in United Kingdom. 59.6% are female, 40.4% are male, average age 45.9. Top regions: England, South East, Scotland. Top brand affinities: Fine art, Art exhibition, Halford, Modern art, Contemporary art.
The average Museum fan in United Kingdom is 45.9 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Fine art, Art exhibition, Halford, with strongest over-indexing on Fine art (2.79× the country average). Demographically, the Museum audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint · Subtype: Museum
Demographics of Museum fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.9 |
| Estimated audience size | 9,764,345 |
Audience persona
The typical Museum fan in United Kingdom is more female, around 45.9 years old, with strong Sustainability tendencies and a notable affinity for Fine art.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,323,259 | 0.88× |
| South East | 1,467,014 | 1.12× |
| Scotland | 1,221,911 | 1.39× |
| East of England | 1,135,469 | 1.27× |
| Yorkshire and the Humber | 1,007,035 | 1.28× |
| South West | 754,657 | 0.94× |
| Wales | 553,571 | 0.99× |
| North West | 548,470 | 0.53× |
| East Midlands | 495,481 | 0.72× |
| West Midlands | 457,786 | 1.09× |
| North East | 396,651 | 1.04× |
| Northern Ireland | 222,630 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fine art | 2.79× | Business & Career |
| Art exhibition | 3.59× | Arts & Culture |
| Halford | 1.57× | Music & Radio |
| Modern art | 2.86× | Arts & Culture |
| Contemporary art | 2.69× | Arts & Culture |
| Oil painting | 4.07× | Arts & Culture |
| Abstract art | 3.79× | Arts & Culture |
| Newcast | 2.36× | Business & Career |
| Superman | 1.71× | Movies & TV |
| Watercolor painting | 3.44× | Arts & Culture |
| Illustration | 2.68× | Arts & Culture |
| Digital art | 3.72× | Arts & Culture |
| Painting | 1.6× | Arts & Culture |
| Digital illustration | 4.12× | Arts & Culture |
| Houseplant | 2.97× | Home & Garden |
| Art museum | 2.3× | Arts & Culture |
| Etsy | 2.15× | Fashion & Accessoires |
| Home Interior Design | 2.42× | Home & Garden |
| Drawing | 2× | Home & Garden |
| Art Collecting | 5.13× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Mindfulness | BALANCE | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
| Indulgence | JOY | 1.48 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 9.1% |
| China | 6.6% |
See Museum audiences in other countries
More Museum audiences in United Kingdom
- British Museum (3,410,150)
- Victoria and Albert Museum (3,287,456)
- Tate Modern (2,824,968)
- National Museum of Scotland (2,789,846)
- Saatchi Gallery (2,386,745)
Frequently asked questions
How many fans does Museum have in United Kingdom?
Museum has an estimated audience of 9,764,345 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Museum fans?
59.6% of Museum fans are female, 40.4% are male, with an average age of 45.9 years.
Which brands do Museum fans like most?
Museum fans show strongest brand affinity for Fine art (2.79×), Art exhibition (3.59×), and Halford (1.57×) over the country average.
Where do Museum fans live in United Kingdom?
Museum fans in United Kingdom are most concentrated in England (reach 7,323,259), South East (reach 1,467,014), and Scotland (reach 1,221,911). These three regions account for the largest share of the active audience.
What other brands do Museum fans also like?
Beyond Museum itself, the audience over-indexes on Art exhibition (3.59×), Halford (1.57×), Modern art (2.86×), and Contemporary art (2.69×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.