A data profile of the people who buy, follow and care about Museum in United Kingdom — modelled from more than twelve digital signal sources. Museum has an estimated audience of 9,764,345 people in United Kingdom.
The average Museum fan in United Kingdom is 45.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Fine art, Art exhibition, Halford, with strongest over-indexing on Fine art (2.79× the country average).
Demographically, the Museum audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Museum fan in United Kingdom is more female, around 45.9 years old, with strong Design Affinity tendencies and a notable affinity for Fine art.
The key figures that characterise the Museum profile in United Kingdom.
59.6% are female, 40.4% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 45.9 |
| Estimated audience size | 9,764,345 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Museum audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.1% |
| China | 6.6% |
Where the Museum audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~1M | 1.39× | |
| 02 | Yorkshire and the Humber | ~1M | 1.28× | |
| 03 | East of England | ~1M | 1.27× | |
| 04 | South East | ~1.5M | 1.12× | |
| 05 | West Midlands | ~500K | 1.09× | |
| 06 | North East | ~400K | 1.04× | |
| 07 | Wales | ~600K | 0.99× | |
| 08 | South West | ~800K | 0.94× | |
| 09 | England | ~7.5M | 0.88× | |
| 10 | Northern Ireland | ~200K | 0.75× | |
| 11 | East Midlands | ~500K | 0.73× | |
| 12 | North West | ~600K | 0.53× |
The strongest cross-interests of the Museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Collecting | Arts & Culture | 5.13× | ||
| 02 | Digital illustration | Arts & Culture | 4.12× | ||
| 03 | Oil painting | Arts & Culture | 4.07× | ||
| 04 | Abstract art | Arts & Culture | 3.79× | ||
| 05 | Digital art | Arts & Culture | 3.72× | ||
| 06 | Art exhibition | Arts & Culture | 3.59× | ||
| 07 | Watercolor painting | Arts & Culture | 3.44× | ||
| 08 | Houseplant | Home & Garden | 2.97× | ||
| 09 | Modern art | Arts & Culture | 2.86× | ||
| 10 | Fine art | Business & Career | 2.79× | ||
| 11 | Contemporary art | Arts & Culture | 2.69× | ||
| 12 | Illustration | Arts & Culture | 2.68× | ||
| 13 | Home Interior Design | Home & Garden | 2.42× | ||
| 14 | Newcast | Business & Career | 2.36× | ||
| 15 | Art museum | Arts & Culture | 2.30× | ||
| 16 | Etsy | Fashion & Accessoires | 2.15× | ||
| 17 | Drawing | Home & Garden | 2.00× | ||
| 18 | Superman | Movies & TV | 1.71× | ||
| 19 | Painting | Arts & Culture | 1.60× | ||
| 20 | Halford | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.89× | |
| Urban Lifestyle | OPEN | 1.61× | |
| Sustainability | BALANCE | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Career Orientation | POWER | 0.97× |
Museum has an estimated audience of 9,764,345 people in United Kingdom, concentrated in England and South East.
59.6% of Museum fans are female, 40.4% are male, with an average age of 45.9 years.
Museum fans show strongest brand affinity for Fine art (2.79×), Art exhibition (3.59×), and Halford (1.57×) over the country average.
Museum fans in United Kingdom are most concentrated in England (reach ~7.5M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Museum itself, the audience over-indexes on Art exhibition (3.59×), Halford (1.57×), Modern art (2.86×), and Contemporary art (2.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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