A data profile of the people who buy, follow and care about Illustration in United Kingdom — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 7,208,622 people in United Kingdom.
The average Illustration fan in United Kingdom is 38.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Fine art, Do it yourself (DIY), Museum, with strongest over-indexing on Fine art (2.84× the country average).
Demographically, the Illustration audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Illustration fan in United Kingdom is more female, around 38.4 years old, with strong Sustainability tendencies and a notable affinity for Fine art.
The key figures that characterise the Illustration profile in United Kingdom.
56.6% are female, 43.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 38.4 |
| Estimated audience size | 7,208,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 20% |
of the worldwide Illustration audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
Where the Illustration audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.45× | |
| 02 | Yorkshire and the Humber | ~700K | 1.24× | |
| 03 | England | ~5.5M | 1.07× | |
| 04 | South East | ~1M | 1.07× | |
| 05 | Wales | ~400K | 1.04× | |
| 06 | North East | ~300K | 1.01× | |
| 07 | East Midlands | ~500K | 0.99× | |
| 08 | Northern Ireland | ~200K | 0.98× | |
| 09 | Scotland | ~600K | 0.92× | |
| 10 | South West | ~500K | 0.91× | |
| 11 | East of England | ~600K | 0.89× | |
| 12 | North West | ~500K | 0.61× |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Digital art | Arts & Culture | 3.25× | ||
| 02 | Art exhibition | Arts & Culture | 3.22× | ||
| 03 | Fine art | Business & Career | 2.84× | ||
| 04 | Watercolor painting | Arts & Culture | 2.77× | ||
| 05 | Museum | Arts & Culture | 2.68× | ||
| 06 | Contemporary art | Arts & Culture | 2.54× | ||
| 07 | Philanthropy | Arts & Culture | 2.31× | ||
| 08 | Livemusic | Music & Radio | 2.24× | ||
| 09 | Etsy | Fashion & Accessoires | 2.16× | ||
| 10 | Uniqlo | Shopping | 2.04× | ||
| 11 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 12 | Art museum | Arts & Culture | 1.94× | ||
| 13 | Batman | Movies & TV | 1.82× | ||
| 14 | Local food | Food & Beverages | 1.82× | ||
| 15 | Pet food | Pets & Animals | 1.81× | ||
| 16 | Comics | Literature | 1.76× | ||
| 17 | Superman | Movies & TV | 1.72× | ||
| 18 | Wikipedia | Internet & Social Media | 1.66× | ||
| 19 | Donald Trump | Politics & Society | 1.61× | ||
| 20 | Dunelm | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.57× | |
| Early Adopter Mentality | POWER | 1.56× | |
| Design Affinity | PREMIUM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.87× | |
| Quality Awareness | PREMIUM | 0.91× |
Illustration has an estimated audience of 7,208,622 people in United Kingdom, concentrated in England and South East.
56.6% of Illustration fans are female, 43.4% are male, with an average age of 38.4 years.
Illustration fans show strongest brand affinity for Fine art (2.84×), Do it yourself (DIY) (1.95×), and Museum (2.68×) over the country average.
Illustration fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Illustration itself, the audience over-indexes on Do it yourself (DIY) (1.95×), Museum (2.68×), Art exhibition (3.22×), and Contemporary art (2.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.