A data profile of the people who buy, follow and care about Illustration in India — modelled from more than twelve digital signal sources. Illustration has an estimated audience of 5,273,662 people in India.
Illustration has an estimated audience of 5,273,662 people in India. 34.1% are female, 65.9% are male, average age 28.9. Top brand affinities: Superman, Modern art, Harry Potter, Game of Thrones, Do it yourself (DIY).
Top brand affinities include Superman, Modern art, Harry Potter, with strongest over-indexing on Superman (1.82× the country average).
Demographically, the Illustration audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Illustration fan in India is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Illustration profile in India.
34.1% are female, 65.9% are male, average age 28.9.
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 28.9 |
| Estimated audience size | 5,273,662 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 28% | |
| 30-39 | 14% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Illustration audience comes from India.
| Country | Share |
|---|---|
| United States | 18.0% |
| China | 13.6% |
| Japan | 12.1% |
The strongest cross-interests of the Illustration audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Modern art | Arts & Culture | 3.76× | ||
| 02 | One Piece | Movies & TV | 3.56× | ||
| 03 | Oil painting | Arts & Culture | 2.90× | ||
| 04 | Art exhibition | Arts & Culture | 2.88× | ||
| 05 | Abstract art | Arts & Culture | 2.65× | ||
| 06 | Crystal | Fashion & Accessoires | 2.40× | ||
| 07 | Watercolor painting | Arts & Culture | 2.24× | ||
| 08 | Contemporary art | Arts & Culture | 2.23× | ||
| 09 | Museum | Arts & Culture | 2.03× | ||
| 10 | Manga | Literature | 2.00× | ||
| 11 | Fine art | Business & Career | 1.94× | ||
| 12 | Stranger Things | Movies & TV | 1.87× | ||
| 13 | Comics | Literature | 1.83× | ||
| 14 | Superman | Movies & TV | 1.82× | ||
| 15 | Embroidery | Home & Garden | 1.81× | ||
| 16 | Batman | Movies & TV | 1.81× | ||
| 17 | Game of Thrones | Movies & TV | 1.75× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.74× | ||
| 19 | Harry Potter | Movies & TV | 1.67× | ||
| 20 | Earring | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.66× | |
| Community Orientation | OPEN | 1.58× | |
| Pet Ownership | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Illustration. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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