A data profile of the people who buy, follow and care about Crystal in India — modelled from more than twelve digital signal sources. Crystal has an estimated audience of 4,068,663 people in India.
The average Crystal fan in India is 32.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Harry Potter, XXXTentacion, ONEUS, with strongest over-indexing on Harry Potter (3.23× the country average).
Demographically, the Crystal audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Crystal fan in India is more male, around 32.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Harry Potter.
The key figures that characterise the Crystal profile in India.
43.8% are female, 56.2% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 32.9 |
| Estimated audience size | 4,068,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide Crystal audience comes from India.
| Country | Share |
|---|---|
| United States | 24.0% |
| Brazil | 5.6% |
| United Kingdom | 4.9% |
Where the Crystal audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~100K | 1.39× | |
| 02 | Maharashtra | ~300K | 1.31× | |
| 03 | Manipur | ~7K | 1.29× | |
| 04 | Gujarat | ~100K | 1.24× | |
| 05 | Assam | ~50K | 1.21× | |
| 06 | Uttar Pradesh | ~200K | 1.20× | |
| 07 | Karnataka | ~100K | 1.11× | |
| 08 | Rajasthan | ~100K | 1.06× | |
| 09 | Telangana | ~60K | 1.05× | |
| 10 | Bihar | ~80K | 1.03× | |
| 11 | Goa | ~4K | 1.03× | |
| 12 | Punjab (region) | ~50K | 1.02× | |
| 13 | Tripura | ~5K | 0.99× | |
| 14 | Arunachal Pradesh | ~2K | 0.99× | |
| 15 | Jharkhand | ~30K | 0.98× | |
| 16 | West Bengal | ~100K | 0.95× | |
| 17 | Haryana | ~50K | 0.95× | |
| 18 | Chhattisgarh | ~20K | 0.95× | |
| 19 | Nagaland | ~3K | 0.92× | |
| 20 | Uttarakhand | ~20K | 0.91× | |
| 21 | Sikkim | ~2K | 0.91× | |
| 22 | Odisha | ~40K | 0.89× | |
| 23 | Mizoram | ~2K | 0.89× | |
| 24 | Himachal Pradesh | ~10K | 0.88× | |
| 25 | Meghalaya | ~4K | 0.86× | |
| 26 | Jammu and Kashmir | ~20K | 0.85× | |
| 27 | Tamil Nadu | ~80K | 0.82× | |
| 28 | Andhra Pradesh | ~40K | 0.77× | |
| 29 | Kerala | ~50K | 0.76× |
The strongest cross-interests of the Crystal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quartz | Fashion & Accessoires | 6.87× | ||
| 02 | Interpersonal relationship | Kids & Family | 4.28× | ||
| 03 | ONEUS | Music & Radio | 3.98× | ||
| 04 | BTS | Music & Radio | 3.72× | ||
| 05 | Semiconductor | Technology & Electronics | 3.64× | ||
| 06 | Gratitude | Politics & Society | 3.61× | ||
| 07 | Harry Potter | Movies & TV | 3.23× | ||
| 08 | H.O.M.E. | Home & Garden | 2.70× | ||
| 09 | Energy | Home & Garden | 2.05× | ||
| 10 | XXXTentacion | Music & Radio | 2.04× | ||
| 11 | hotstar | Movies & TV | 1.87× | ||
| 12 | Philosophy | Business & Career | 1.85× | ||
| 13 | Indo-Aryan languages | Politics & Society | 1.81× | ||
| 14 | Game of Thrones | Movies & TV | 1.79× | ||
| 15 | Poetry | Literature | 1.72× | ||
| 16 | Dharmendra | Movies & TV | 1.69× | ||
| 17 | Tamil language | Politics & Society | 1.69× | ||
| 18 | Sari | Fashion & Accessoires | 1.67× | ||
| 19 | Serial (podcast) | Music & Radio | 1.60× | ||
| 20 | Bollywood movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.71× | |
| Pet Ownership | JOY | 1.70× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.00× | |
| DIY Mentality | THRILL | 1.02× | |
| Price Sensitivity | PREMIUM | 1.09× |
Crystal has an estimated audience of 4,068,663 people in India, concentrated in Maharashtra and Uttar Pradesh.
43.8% of Crystal fans are female, 56.2% are male, with an average age of 32.9 years.
Crystal fans show strongest brand affinity for Harry Potter (3.23×), XXXTentacion (2.04×), and ONEUS (3.98×) over the country average.
Crystal fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Crystal itself, the audience over-indexes on XXXTentacion (2.04×), ONEUS (3.98×), Interpersonal relationship (4.28×), and BTS (3.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crystal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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