Rascasse Audience Intelligence

Crystal Audience in United States

A data profile of the people who buy, follow and care about Crystal in United States — modelled from more than twelve digital signal sources. Crystal has an estimated audience of 23,591,960 people in United States.

#900among Topic in United States#63in Fashion & Accessoires

The average Crystal fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phase 10, Movies, Popular music, with strongest over-indexing on Phase 10 (527.19× the country average).

Demographically, the Crystal audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crystal fan in United States is more female, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Phase 10.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crystal profile in United States.

Audience size
23.6M
in United States
Gender
67.6%♀
32.4% male
Age
37.8
average years
Country rank
#1322
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crystal fans

67.6% are female, 32.4% are male, average age 37.8.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Crystal audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.8
Estimated audience size23,591,960
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Crystal audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Crystal audience comes from United States.

Worldwide audience distribution share by country for Crystal
CountryShare
United States24.0%
Brazil5.6%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crystal audience in United States is strongest.

Fig. 05

Top regions by affinity

Crystal fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~800K2.25×
02Nevada~300K1.33×
03Washington~600K1.23×
04Alabama~400K1.22×
05Tennessee~600K1.20×
06North Dakota~60K1.18×
07Arizona~600K1.16×
08Arkansas~200K1.16×
09Mississippi~200K1.15×
10Georgia~800K1.14×
11Alaska~60K1.13×
12Oregon~300K1.08×
13California~2.5M1.05×
14Michigan~600K1.05×
15New Mexico~100K1.04×
16Missouri~400K1.02×
17Louisiana~300K1.02×
18West Virginia~100K1.02×
19Kentucky~300K1.01×
20Oklahoma~300K1.00×
21Indiana~400K0.99×
22Colorado~400K0.99×
23Hawaii~100K0.99×
24Florida~1.5M0.98×
25Illinois~800K0.98×
26Utah~200K0.98×
27Pennsylvania~800K0.97×
28Montana~60K0.97×
29North Carolina~700K0.96×
30Texas~2M0.95×
31South Carolina~300K0.95×
32Maine~80K0.95×
33Ohio~700K0.94×
34Idaho~100K0.93×
35New York~1M0.91×
36New Hampshire~80K0.91×
37Delaware~60K0.91×
38Iowa~200K0.88×
39Virginia~500K0.87×
40Maryland~400K0.87×
41Wisconsin~300K0.87×
42Kansas~200K0.87×
43Vermont~40K0.86×
44Nebraska~100K0.85×
45South Dakota~50K0.84×
46New Jersey~500K0.83×
47Connecticut~200K0.83×
48Massachusetts~400K0.81×
49Rhode Island~60K0.80×
50Washington, District of Columbia~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Crystal, United States
0.76×1.00×2.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crystal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crystal audience
#·InterestCategoryAffinity×
01Phase 10Games527.19×
02QuartzFashion & Accessoires3.24×
03MetaphysicsBusiness & Career2.31×
04YouTube MusicInternet & Social Media2.07×
05CollectableKids & Family2.05×
06CartoonMovies & TV2.02×
07Dog walkingPets & Animals2.00×
08Vintage clothingFashion & Accessoires1.99×
09GemstoneFashion & Accessoires1.99×
10Walt Disney WorldTravel & Leisure1.93×
11ActingBusiness & Career1.89×
12Rugby leagueSports1.83×
13TemperatureHealth1.81×
14Popular musicMusic & Radio1.68×
15EnergyHome & Garden1.62×
16WildlifeTravel & Leisure1.59×
17FruitFood & Beverages1.55×
18AnimalPets & Animals1.53×
19MoviesMovies & TV1.50×
20AdventureTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crystal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crystal audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.31×
CreativityOPEN1.28×
IndividualismJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crystal audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Need for SecurityCONSERVATISM0.83×
PatriotismCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crystal have in United States?

Crystal has an estimated audience of 23,591,960 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crystal fans?

67.6% of Crystal fans are female, 32.4% are male, with an average age of 37.8 years.

03

Which brands do Crystal fans like most?

Crystal fans show strongest brand affinity for Phase 10 (527.19×), Movies (1.5×), and Popular music (1.68×) over the country average.

04

Where do Crystal fans live in United States?

Crystal fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Crystal fans also like?

Beyond Crystal itself, the audience over-indexes on Movies (1.5×), Popular music (1.68×), Animal (1.53×), and Acting (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Crystal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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