Crystal Audience in United States

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Crystal has an estimated audience of 23,591,960 people in United States. 67.6% are female, 32.4% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Phase 10, Movies, Popular music, Animal, Acting.

The average Crystal fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Phase 10, Movies, Popular music, with strongest over-indexing on Phase 10 (527.19× the country average). Demographically, the Crystal audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Crystal fans

Demographic split for Crystal audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.8
Estimated audience size23,591,960

Audience persona

The typical Crystal fan in United States is more female, around 37.8 years old, with strong Mindfulness tendencies and a notable affinity for Phase 10.

Top regions in United States

Top regions ranked by reach for Crystal in United States
RegionReachAffinity
California2,802,1491.08×
Texas2,021,0951×
Florida1,661,9691.04×
New York1,251,9760.95×
Georgia870,6591.2×
Pennsylvania802,4261.01×
Illinois788,1591×
North Carolina717,5191.01×
Ohio714,6070.98×
Washington617,0131.3×
Michigan615,0891×
Tennessee607,3801.28×
Arizona606,4901.26×
Virginia531,3250.92×
New Jersey517,5310.86×
Minnesota472,8201.4×
Alabama429,2841.3×
Indiana424,9970.99×
Massachusetts398,0910.86×
Missouri395,1571.04×
Colorado377,2141.01×
Maryland364,6850.9×
South Carolina344,3990.97×
Wisconsin313,6890.88×
Oregon306,9471.14×
Kentucky306,6411.04×
Louisiana304,4071×
Nevada288,3041.26×
Oklahoma267,7051.02×
Arkansas223,5531.15×
Mississippi215,6921.11×
Utah212,4701.01×
Connecticut199,2360.84×
Iowa172,8690.89×
Kansas160,5550.86×
New Mexico119,0981.01×
West Virginia111,0781.01×
Idaho109,6220.93×
Hawaii102,2251.01×
Nebraska100,3400.85×
New Hampshire84,0130.9×
Maine79,6150.94×
Montana59,8710.91×
Delaware59,6100.92×
Rhode Island58,1310.77×
Alaska56,4111.12×
Washington, District of Columbia56,0540.79×
North Dakota44,4830.92×
South Dakota41,0150.75×
Vermont34,4490.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crystal audience
BrandAffinityCategory
Phase 10527.19×Games
Movies1.5×Movies & TV
Popular music1.68×Music & Radio
Animal1.53×Pets & Animals
Acting1.89×Business & Career
Energy1.62×Home & Garden
Walt Disney World1.93×Travel & Leisure
Adventure1.5×Travel & Leisure
Wildlife1.59×Travel & Leisure
Metaphysics2.31×Business & Career
Fruit1.55×Food & Beverages
Rugby league1.83×Sports
Dog walking2×Pets & Animals
YouTube Music2.07×Internet & Social Media
Cartoon2.02×Movies & TV
Quartz3.24×Fashion & Accessoires
Vintage clothing1.99×Fashion & Accessoires
Collectable2.05×Kids & Family
Gemstone1.99×Fashion & Accessoires
Temperature1.81×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crystal audience
TraitClusterScore
MindfulnessBALANCE1.9
SustainabilityBALANCE1.53
Early Adopter MentalityPOWER1.39
Luxury OrientationPREMIUM1.38
DIY MentalityTHRILL1.36
CreativityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Crystal
CountryShare
United States24.0%
Brazil5.6%
United Kingdom4.9%

See Crystal audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Crystal have in United States?

Crystal has an estimated audience of 23,591,960 people in United States, concentrated in California and Texas.

What is the gender split and age of Crystal fans?

67.6% of Crystal fans are female, 32.4% are male, with an average age of 37.8 years.

Which brands do Crystal fans like most?

Crystal fans show strongest brand affinity for Phase 10 (527.19×), Movies (1.5×), and Popular music (1.68×) over the country average.

Where do Crystal fans live in United States?

Crystal fans in United States are most concentrated in California (reach 2,802,149), Texas (reach 2,021,095), and Florida (reach 1,661,969). These three regions account for the largest share of the active audience.

What other brands do Crystal fans also like?

Beyond Crystal itself, the audience over-indexes on Movies (1.5×), Popular music (1.68×), Animal (1.53×), and Acting (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crystal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.