Rascasse Audience Intelligence

Gemstone Audience in United States

A data profile of the people who buy, follow and care about Gemstone in United States — modelled from more than twelve digital signal sources. Gemstone has an estimated audience of 31,863,474 people in United States.

#583among Topic in United States#35in Fashion & Accessoires

The average Gemstone fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diamond, Necklace, Bracelet, with strongest over-indexing on Diamond (2.33× the country average).

Demographically, the Gemstone audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Individualism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gemstone fan in United States is more female, around 39.7 years old, with strong Individualism tendencies and a notable affinity for Diamond.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gemstone profile in United States.

Audience size
31.9M
in United States
Gender
70.6%♀
29.4% male
Age
39.7
average years
Country rank
#836
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gemstone fans

70.6% are female, 29.4% are male, average age 39.7.

Fig. 02

Gender split

70.6%
Female
29.4%
Male
Demographic split for Gemstone audience in United States
MetricValue
Female70.6%
Male29.4%
Average age39.7
Estimated audience size31,863,474
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Gemstone audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Gemstone audience comes from United States.

Worldwide audience distribution share by country for Gemstone
CountryShare
United States20.2%
Japan8.5%
India5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gemstone audience in United States is strongest.

Fig. 05

Top regions by affinity

Gemstone fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~1.5M1.86×
02Idaho~200K1.36×
03West Virginia~200K1.15×
04Arkansas~300K1.14×
05Utah~300K1.13×
06Montana~100K1.12×
07Oklahoma~400K1.11×
08Alaska~80K1.10×
09North Dakota~70K1.09×
10Ohio~1M1.08×
11Alabama~500K1.06×
12Kansas~300K1.06×
13Tennessee~700K1.05×
14Kentucky~400K1.05×
15Mississippi~300K1.05×
16Washington~700K1.04×
17Indiana~600K1.04×
18Missouri~500K1.03×
19Oregon~400K1.03×
20Nebraska~200K1.03×
21North Carolina~1M1.02×
22Minnesota~500K1.02×
23Louisiana~400K1.02×
24Maine~100K1.01×
25Colorado~500K0.99×
26Texas~2.5M0.98×
27Pennsylvania~1M0.98×
28South Carolina~500K0.98×
29New Mexico~200K0.98×
30Hawaii~100K0.98×
31South Dakota~70K0.96×
32California~3.5M0.95×
33Arizona~600K0.94×
34Iowa~200K0.94×
35Vermont~50K0.94×
36Michigan~800K0.93×
37Nevada~300K0.93×
38New Hampshire~100K0.93×
39Georgia~900K0.92×
40Delaware~80K0.91×
41Wisconsin~400K0.90×
42Maryland~500K0.89×
43Connecticut~300K0.89×
44Florida~2M0.86×
45Illinois~900K0.85×
46Rhode Island~90K0.84×
47New York~1.5M0.82×
48Massachusetts~500K0.81×
49New Jersey~600K0.79×
50Washington, District of Columbia~70K0.75×
Fig. 06

Affinity by region

Affinity by region — Gemstone, United States
0.75×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gemstone audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gemstone audience
#·InterestCategoryAffinity×
01Art jewelryFashion & Accessoires2.78×
02Costume jewelryFashion & Accessoires2.73×
03PendantPolitics & Society2.56×
04Jewelry designFashion & Accessoires2.54×
05SwarovskiFashion & Accessoires2.48×
06PearlFashion & Accessoires2.34×
07DiamondFashion & Accessoires2.33×
08Kay JewelersFashion & Accessoires2.29×
09Sterling silverFashion & Accessoires2.29×
10PandoraFashion & Accessoires2.28×
11NecklaceFashion & Accessoires2.19×
12ChainHome & Garden2.19×
13CrystalFashion & Accessoires2.13×
14EarringFashion & Accessoires1.98×
15Ring (jewellery)Fashion & Accessoires1.96×
16SilverHome & Garden1.91×
17BraceletFashion & Accessoires1.82×
18Handmade jewelryFashion & Accessoires1.81×
19Engagement ringFashion & Accessoires1.72×
20Wedding ringFashion & Accessoires1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gemstone audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gemstone audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.26×
Design AffinityPREMIUM1.23×
Luxury OrientationPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gemstone audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Career OrientationPOWER0.95×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gemstone have in United States?

Gemstone has an estimated audience of 31,863,474 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gemstone fans?

70.6% of Gemstone fans are female, 29.4% are male, with an average age of 39.7 years.

03

Which brands do Gemstone fans like most?

Gemstone fans show strongest brand affinity for Diamond (2.33×), Necklace (2.19×), and Bracelet (1.82×) over the country average.

04

Where do Gemstone fans live in United States?

Gemstone fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Gemstone fans also like?

Beyond Gemstone itself, the audience over-indexes on Necklace (2.19×), Bracelet (1.82×), Crystal (2.13×), and Pendant (2.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Gemstone audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gemstone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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