Costume jewelry Audience in United States

Costume jewelry logo

Costume jewelry has an estimated audience of 8,362,160 people in United States. 74.6% are female, 25.4% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Art jewelry, Handmade jewelry, Jewelry design, God, Picket fence.

The average Costume jewelry fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Art jewelry, Handmade jewelry, Jewelry design, with strongest over-indexing on Art jewelry (10.97× the country average). Demographically, the Costume jewelry audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Costume jewelry fans

Demographic split for Costume jewelry audience in United States
MetricValue
Female74.6%
Male25.4%
Average age38.1
Estimated audience size8,362,160

Audience persona

The typical Costume jewelry fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Art jewelry.

Top regions in United States

Top regions ranked by reach for Costume jewelry in United States
RegionReachAffinity
California1,007,4961.1×
New York763,5121.63×
Texas757,0041.05×
Florida580,9321.03×
Pennsylvania330,1581.17×
Georgia308,3281.2×
New Jersey292,4221.37×
North Carolina291,2611.16×
Illinois285,1211.02×
Ohio263,7851.02×
Michigan219,9561.01×
Virginia217,6711.07×
Tennessee191,2541.14×
Massachusetts178,9871.09×
Indiana167,6091.1×
Alabama163,4851.4×
Arizona157,3140.92×
Missouri152,1231.13×
Washington145,3600.87×
Louisiana144,6691.34×
South Carolina144,2941.15×
Maryland142,7180.99×
Kentucky119,1011.14×
Colorado112,0590.85×
Oklahoma108,4991.17×
Wisconsin103,3030.82×
Minnesota102,8030.86×
Connecticut99,0291.18×
Oregon91,6060.96×
Mississippi87,0581.26×
Arkansas81,6091.18×
Nevada80,4981×
Kansas75,9991.15×
Iowa56,5020.82×
Utah55,6470.74×
West Virginia39,6531.02×
Nebraska31,1940.74×
New Mexico31,0310.74×
Washington, District of Columbia30,6001.22×
Idaho29,7520.71×
Maine27,5890.92×
Rhode Island27,2111.02×
New Hampshire25,7300.78×
Hawaii24,4860.68×
Delaware24,3681.06×
Montana17,2480.74×
Vermont12,4120.85×
South Dakota11,4910.59×
North Dakota11,1890.65×
Alaska10,8820.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Costume jewelry audience
BrandAffinityCategory
Art jewelry10.97×Fashion & Accessoires
Handmade jewelry5.84×Fashion & Accessoires
Jewelry design7.31×Fashion & Accessoires
God2.84×Politics & Society
Picket fence23.48×Home & Garden
Macy's2.7×Shopping
Pendant5.49×Politics & Society
Ring (jewellery)4.25×Fashion & Accessoires
Nordstrom rack2.93×Fashion & Accessoires
Pinterest2.06×Internet & Social Media
Handmade5.01×Home & Garden
Necklace3.73×Fashion & Accessoires
Sephora2.55×Shopping
Marshalls2.58×Fashion & Accessoires
Hobby Lobby2.26×Home & Garden
Earring4.09×Fashion & Accessoires
Pandora5.82×Fashion & Accessoires
Nordstrom2.41×Shopping
Family1.5×Kids & Family
Boutiques2.12×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Costume jewelry audience
TraitClusterScore
Design AffinityPREMIUM1.8
Luxury OrientationPREMIUM1.79
CreativityOPEN1.48
SustainabilityBALANCE1.45
DIY MentalityTHRILL1.45
Early Adopter MentalityPOWER1.41

Worldwide distribution

Worldwide audience distribution share by country for Costume jewelry
CountryShare
Brazil11.6%
United States10.0%
Italy6.9%

See Costume jewelry audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Costume jewelry have in United States?

Costume jewelry has an estimated audience of 8,362,160 people in United States, concentrated in California and New York.

What is the gender split and age of Costume jewelry fans?

74.6% of Costume jewelry fans are female, 25.4% are male, with an average age of 38.1 years.

Which brands do Costume jewelry fans like most?

Costume jewelry fans show strongest brand affinity for Art jewelry (10.97×), Handmade jewelry (5.84×), and Jewelry design (7.31×) over the country average.

Where do Costume jewelry fans live in United States?

Costume jewelry fans in United States are most concentrated in California (reach 1,007,496), New York (reach 763,512), and Texas (reach 757,004). These three regions account for the largest share of the active audience.

What other brands do Costume jewelry fans also like?

Beyond Costume jewelry itself, the audience over-indexes on Handmade jewelry (5.84×), Jewelry design (7.31×), God (2.84×), and Picket fence (23.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.