A data profile of the people who buy, follow and care about Costume jewelry in France — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 2,699,835 people in France.
The average Costume jewelry fan in France is 42.1 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Makeup Tutorials, Long hair, Eyelash extensions, with strongest over-indexing on Makeup Tutorials (8.26× the country average).
Demographically, the Costume jewelry audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Costume jewelry fan in France is more female, around 42.1 years old, with strong Mindfulness tendencies and a notable affinity for Makeup Tutorials.
The key figures that characterise the Costume jewelry profile in France.
82.7% are female, 17.3% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 82.7% |
| Male | 17.3% |
| Average age | 42.1 |
| Estimated audience size | 2,699,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Costume jewelry audience comes from France.
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
Where the Costume jewelry audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.36× | |
| 02 | Normandy | ~100K | 1.03× | |
| 03 | Centre-Val de Loire | ~100K | 1.02× | |
| 04 | Brittany | ~100K | 1.01× | |
| 05 | Corsica | ~10K | 1.01× | |
| 06 | Provence-Alpes-Côte d'Azur | ~200K | 1.00× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 08 | Pays de la Loire | ~100K | 0.99× | |
| 09 | Occitanie | ~200K | 0.97× | |
| 10 | Grand Est | ~200K | 0.97× | |
| 11 | Nouvelle-Aquitaine | ~200K | 0.96× | |
| 12 | Hauts-de-France | ~200K | 0.96× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Costume jewelry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 8.26× | ||
| 02 | Long hair | Beauty & Wellness | 5.66× | ||
| 03 | Art jewelry | Fashion & Accessoires | 5.59× | ||
| 04 | Eyelash extensions | Beauty & Wellness | 4.94× | ||
| 05 | Pendant | Politics & Society | 4.70× | ||
| 06 | Hairbrush | Beauty & Wellness | 4.56× | ||
| 07 | Eyebrow | Beauty & Wellness | 4.32× | ||
| 08 | Jewelry design | Fashion & Accessoires | 4.25× | ||
| 09 | Angel | Politics & Society | 4.23× | ||
| 10 | Leggings | Fashion & Accessoires | 4.22× | ||
| 11 | Nail salon | Beauty & Wellness | 3.89× | ||
| 12 | Handmade jewelry | Fashion & Accessoires | 3.78× | ||
| 13 | Necklace | Fashion & Accessoires | 3.72× | ||
| 14 | Hair coloring | Beauty & Wellness | 3.57× | ||
| 15 | Jade | Fashion & Accessoires | 3.29× | ||
| 16 | Bikini | Fashion & Accessoires | 3.25× | ||
| 17 | Bracelet | Fashion & Accessoires | 2.52× | ||
| 18 | Bijou (jewellery) | Fashion & Accessoires | 2.28× | ||
| 19 | Lingerie | Fashion & Accessoires | 2.14× | ||
| 20 | Dresses | Fashion & Accessoires | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.75× | |
| Spirituality | BALANCE | 1.75× | |
| Extroversion | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Patriotism | CONSERVATISM | 0.84× |
Costume jewelry has an estimated audience of 2,699,835 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
82.7% of Costume jewelry fans are female, 17.3% are male, with an average age of 42.1 years.
Costume jewelry fans show strongest brand affinity for Makeup Tutorials (8.26×), Long hair (5.66×), and Eyelash extensions (4.94×) over the country average.
Costume jewelry fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Costume jewelry itself, the audience over-indexes on Long hair (5.66×), Eyelash extensions (4.94×), Art jewelry (5.59×), and Pendant (4.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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