A data profile of the people who buy, follow and care about Makeup Tutorials in France — modelled from more than twelve digital signal sources. Makeup Tutorials has an estimated audience of 2,973,135 people in France.
The average Makeup Tutorials fan in France is 34.6 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Primark, France, Natural skin care, with strongest over-indexing on Primark (2.57× the country average).
Demographically, the Makeup Tutorials audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Makeup Tutorials fan in France is more female, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Primark.
The key figures that characterise the Makeup Tutorials profile in France.
74.8% are female, 25.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 34.6 |
| Estimated audience size | 2,973,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 28% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Makeup Tutorials audience comes from France.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 15.7% |
| China | 8.5% |
Where the Makeup Tutorials audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.28× | |
| 02 | Provence-Alpes-Côte d'Azur | ~200K | 1.03× | |
| 03 | Hauts-de-France | ~300K | 1.01× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.01× | |
| 05 | Centre-Val de Loire | ~100K | 1.01× | |
| 06 | Brittany | ~100K | 0.99× | |
| 07 | Normandy | ~100K | 0.99× | |
| 08 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 09 | Occitanie | ~300K | 0.98× | |
| 10 | Grand Est | ~200K | 0.98× | |
| 11 | Pays de la Loire | ~200K | 0.98× | |
| 12 | Auvergne-Rhône-Alpes | ~300K | 0.94× |
The strongest cross-interests of the Makeup Tutorials audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Lessons | Beauty & Wellness | 5.10× | ||
| 02 | Lipstick | Beauty & Wellness | 4.38× | ||
| 03 | Curly Hair | Beauty & Wellness | 4.14× | ||
| 04 | Eye shadow | Beauty & Wellness | 4.14× | ||
| 05 | Natural skin care | Beauty & Wellness | 4.01× | ||
| 06 | Braid | Home & Garden | 3.88× | ||
| 07 | Nail polish | Beauty & Wellness | 3.54× | ||
| 08 | Lace wig | Beauty & Wellness | 3.49× | ||
| 09 | Wig | Beauty & Wellness | 3.43× | ||
| 10 | Home décor products | Home & Garden | 3.37× | ||
| 11 | Stradivarius | Shopping | 2.94× | ||
| 12 | Organic product | Food & Beverages | 2.90× | ||
| 13 | Fashion show | Fashion & Accessoires | 2.77× | ||
| 14 | Skin care | Beauty & Wellness | 2.71× | ||
| 15 | Primark | Shopping | 2.57× | ||
| 16 | Parenting | Kids & Family | 2.51× | ||
| 17 | Weddings | Kids & Family | 2.43× | ||
| 18 | Sephora | Shopping | 2.29× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.93× | ||
| 20 | France | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.77× | |
| Extroversion | THRILL | 1.55× | |
| Pet Ownership | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.36× | |
| Patriotism | CONSERVATISM | 0.49× | |
| Community Orientation | OPEN | 0.72× |
Makeup Tutorials has an estimated audience of 2,973,135 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
74.8% of Makeup Tutorials fans are female, 25.2% are male, with an average age of 34.6 years.
Makeup Tutorials fans show strongest brand affinity for Primark (2.57×), France (1.55×), and Natural skin care (4.01×) over the country average.
Makeup Tutorials fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~300K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Makeup Tutorials itself, the audience over-indexes on France (1.55×), Natural skin care (4.01×), Sephora (2.29×), and Braid (3.88×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Makeup Tutorials. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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