Weddings Audience in France
Weddings has an estimated audience of 6,354,653 people in France. 67.7% are female, 32.3% are male, average age 42.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Paris Saint-Germain, Women's clothing, Hair products, Footwear, Motherhood.
The average Weddings fan in France is 42.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Paris Saint-Germain, Women's clothing, Hair products, with strongest over-indexing on Paris Saint-Germain (1.65× the country average). Demographically, the Weddings audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Weddings fans
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.0 |
| Estimated audience size | 6,354,653 |
Audience persona
The typical Weddings fan in France is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,804,083 | 1.59× |
| Auvergne-Rhône-Alpes | 832,544 | 1.11× |
| Hauts-de-France | 670,955 | 1.2× |
| Nouvelle-Aquitaine | 557,833 | 1× |
| Grand Est | 551,780 | 1.07× |
| Provence-Alpes-Côte d'Azur | 536,776 | 1.14× |
| Occitanie | 523,201 | 0.95× |
| Pays de la Loire | 301,515 | 0.85× |
| Brittany | 260,464 | 0.84× |
| Normandy | 259,884 | 0.84× |
| Centre-Val de Loire | 209,138 | 0.87× |
| Bourgogne-Franche-Comté | 205,565 | 0.8× |
| Corsica | 23,053 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.65× | Sports |
| Women's clothing | 1.62× | Fashion & Accessoires |
| Hair products | 1.65× | Beauty & Wellness |
| Footwear | 1.54× | Fashion & Accessoires |
| Motherhood | 1.77× | Kids & Family |
| Dresses | 1.66× | Fashion & Accessoires |
| Fashion design | 1.6× | Business & Career |
| H&M | 1.63× | Shopping |
| Spas | 1.52× | Beauty & Wellness |
| Fragrances | 1.64× | Beauty & Wellness |
| Marriage | 1.97× | Kids & Family |
| Primark | 1.61× | Shopping |
| Shopping malls | 1.53× | Shopping |
| Coupons | 1.54× | Shopping |
| Pizza | 1.91× | Food & Beverages |
| Men's clothing | 1.67× | Fashion & Accessoires |
| Wedding dress | 2.7× | Fashion & Accessoires |
| Handbags | 1.69× | Fashion & Accessoires |
| Gift | 1.63× | Shopping |
| Toys | 1.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.03 |
| Mindfulness | BALANCE | 2.08 |
| Community Orientation | OPEN | 1.49 |
| Design Affinity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Japan | 6.1% |
| India | 5.3% |
See Weddings audiences in other countries
More Kids & Family audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Weddings have in France?
Weddings has an estimated audience of 6,354,653 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Weddings fans?
67.7% of Weddings fans are female, 32.3% are male, with an average age of 42.0 years.
Which brands do Weddings fans like most?
Weddings fans show strongest brand affinity for Paris Saint-Germain (1.65×), Women's clothing (1.62×), and Hair products (1.65×) over the country average.
Where do Weddings fans live in France?
Weddings fans in France are most concentrated in Île-de-France (reach 1,804,083), Auvergne-Rhône-Alpes (reach 832,544), and Hauts-de-France (reach 670,955). These three regions account for the largest share of the active audience.
What other brands do Weddings fans also like?
Beyond Weddings itself, the audience over-indexes on Women's clothing (1.62×), Hair products (1.65×), Footwear (1.54×), and Motherhood (1.77×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Weddings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.