Rascasse Audience Intelligence

Fashion design Audience in France

A data profile of the people who buy, follow and care about Fashion design in France — modelled from more than twelve digital signal sources. Fashion design has an estimated audience of 11,327,646 people in France.

#11among Field of study in France#122among Topic in France#18in Business & Career

The average Fashion design fan in France is 40.4 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-01.

Section 01

At a glance

The key figures that characterise the Fashion design profile in France.

Audience size
11.3M
in France
Gender
66.5%♀
33.5% male
Age
40.4
average years
Country rank
#181
Topic in France
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion design fans

66.5% are female, 33.5% are male, average age 40.4.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Fashion design audience in France
MetricValue
Female66.5%
Male33.5%
Average age40.4
Estimated audience size11,327,646
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Fashion design audience in France
Age bracketShare%
16-1917%
20-2920%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Fashion design audience comes from France.

Worldwide audience distribution share by country for Fashion design
CountryShare
United States16.4%
Japan6.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion design audience in France is strongest.

Fig. 05

Top regions by affinity

Fashion design fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~3M1.48×
02Pays de la Loire~700K1.06×
03Auvergne-Rhône-Alpes~1.5M1.02×
04Nouvelle-Aquitaine~1M1.02×
05Hauts-de-France~1M1.01×
06Occitanie~1M1.01×
07Brittany~600K1.01×
08Provence-Alpes-Côte d'Azur~800K1.00×
09Normandy~500K0.99×
10Centre-Val de Loire~400K0.97×
11Corsica~50K0.97×
12Bourgogne-Franche-Comté~400K0.93×
13Grand Est~800K0.91×
Fig. 06

Affinity by region

Affinity by region — Fashion design, France
0.91×1.00×1.48×
Appendix

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More Field of study audiences in France

See Fashion design audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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