Fashion design Audience in Germany
Fashion design has an estimated audience of 12,452,394 people in Germany. 63.2% are female, 36.8% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Fashion design fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Fashion design audience skews more female with an average age of 36.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Fashion design fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 36.7 |
| Estimated audience size | 12,452,394 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,721,229 | 1× |
| Bayern | 1,786,451 | 0.89× |
| Baden-Württemberg | 1,713,313 | 1.01× |
| Niedersachsen | 1,273,215 | 1.05× |
| Hessen | 867,702 | 0.91× |
| Rheinland-Pfalz | 705,067 | 1.13× |
| Sachsen | 574,365 | 0.94× |
| Berlin | 511,973 | 0.92× |
| Brandenburg | 459,472 | 1.19× |
| Schleswig-Holstein | 438,869 | 0.98× |
| Sachsen-Anhalt | 342,417 | 1.06× |
| Hamburg | 295,958 | 1.05× |
| Thüringen | 294,688 | 0.93× |
| Mecklenburg-Vorpommern | 228,341 | 0.96× |
| Saarland | 156,392 | 1.02× |
| Bremen | 100,855 | 0.95× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.44 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.23 |
| Indulgence | JOY | 1.18 |
| Sustainability | BALANCE | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 6.6% |
| Italy | 5.3% |
See Fashion design audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.