Rascasse Audience Intelligence

Fashion design Audience in Germany

A data profile of the people who buy, follow and care about Fashion design in Germany — modelled from more than twelve digital signal sources. Fashion design has an estimated audience of 12,452,394 people in Germany.

#11among Field of study in Germany#117among Topic in Germany#18in Business & Career

The average Fashion design fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion design profile in Germany.

Audience size
12.5M
in Germany
Gender
63.2%♀
36.8% male
Age
36.7
average years
Country rank
#202
Topic in Germany
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion design fans

63.2% are female, 36.8% are male, average age 36.7.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Fashion design audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age36.7
Estimated audience size12,452,394
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Fashion design audience in Germany
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Fashion design audience comes from Germany.

Worldwide audience distribution share by country for Fashion design
CountryShare
United States16.4%
Japan6.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion design fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~500K1.17×
02Rheinland-Pfalz~700K1.08×
03Sachsen-Anhalt~300K1.06×
04Saarland~200K1.05×
05Niedersachsen~1.5M1.04×
06Bremen~100K1.03×
07Mecklenburg-Vorpommern~200K1.02×
08Hamburg~300K1.01×
09Schleswig-Holstein~400K0.99×
10Baden-Württemberg~1.5M0.98×
11Sachsen~600K0.98×
12Thüringen~300K0.98×
13Nordrhein-Westfalen~2.5M0.96×
14Berlin~500K0.92×
15Hessen~900K0.90×
16Bayern~1.5M0.87×
Fig. 06

Affinity by region

Affinity by region — Fashion design, Germany
0.87×1.00×1.17×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Fashion design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →