A data profile of the people who buy, follow and care about Fashion design in India — modelled from more than twelve digital signal sources. Fashion design has an estimated audience of 12,594,601 people in India.
The average Fashion design fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
The key figures that characterise the Fashion design profile in India.
35.4% are female, 64.6% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 31.2 |
| Estimated audience size | 12,594,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Fashion design audience comes from India.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 6.6% |
| Italy | 5.3% |
Where the Fashion design audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~400K | 2.08× | |
| 02 | Punjab (region) | ~300K | 1.65× | |
| 03 | Tamil Nadu | ~400K | 1.49× | |
| 04 | Maharashtra | ~900K | 1.41× | |
| 05 | Himachal Pradesh | ~70K | 1.31× | |
| 06 | Telangana | ~200K | 1.22× | |
| 07 | Gujarat | ~400K | 1.20× | |
| 08 | Karnataka | ~400K | 1.15× | |
| 09 | Goa | ~10K | 1.14× | |
| 10 | Madhya Pradesh | ~300K | 1.13× | |
| 11 | Uttarakhand | ~70K | 1.12× | |
| 12 | Haryana | ~200K | 1.05× | |
| 13 | Andhra Pradesh | ~200K | 1.04× | |
| 14 | Meghalaya | ~10K | 1.02× | |
| 15 | Rajasthan | ~300K | 1.00× | |
| 16 | Uttar Pradesh | ~600K | 0.99× | |
| 17 | Chhattisgarh | ~80K | 0.99× | |
| 18 | Sikkim | ~5K | 0.95× | |
| 19 | Nagaland | ~8K | 0.93× | |
| 20 | Mizoram | ~8K | 0.93× | |
| 21 | Arunachal Pradesh | ~7K | 0.92× | |
| 22 | Jharkhand | ~100K | 0.90× | |
| 23 | Manipur | ~10K | 0.89× | |
| 24 | Tripura | ~10K | 0.84× | |
| 25 | Assam | ~90K | 0.74× | |
| 26 | West Bengal | ~300K | 0.72× | |
| 27 | Jammu and Kashmir | ~40K | 0.70× | |
| 28 | Bihar | ~200K | 0.68× | |
| 29 | Odisha | ~90K | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fashion design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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