Advertising Audience in Germany
Advertising has an estimated audience of 15,166,229 people in Germany. 50.3% are female, 49.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Goes, Stradivarius, Preacher (comics), Home Delivery, Škoda Kodiaq.
The average Advertising fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Goes, Stradivarius, Preacher (comics), with strongest over-indexing on Goes (1.57× the country average). Demographically, the Advertising audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 39.8 |
| Estimated audience size | 15,166,229 |
Audience persona
The typical Advertising fan in Germany is balanced, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 4,690,279 | 1.41× |
| Bayern | 2,385,401 | 0.98× |
| Niedersachsen | 2,170,955 | 1.47× |
| Baden-Württemberg | 2,003,063 | 0.97× |
| Hessen | 1,448,013 | 1.25× |
| Rheinland-Pfalz | 1,188,586 | 1.56× |
| Berlin | 762,449 | 1.12× |
| Sachsen | 617,640 | 0.83× |
| Schleswig-Holstein | 500,769 | 0.92× |
| Brandenburg | 354,276 | 0.75× |
| Hamburg | 324,609 | 0.95× |
| Sachsen-Anhalt | 316,242 | 0.8× |
| Thüringen | 296,914 | 0.77× |
| Mecklenburg-Vorpommern | 230,815 | 0.8× |
| Saarland | 147,834 | 0.79× |
| Bremen | 113,090 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.57× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 6.29× | Literature |
| Home Delivery | 2.32× | Food & Beverages |
| Škoda Kodiaq | 1.63× | Cars & Mobility |
| KLIX (AM) | 1.76× | Music & Radio |
| Corfu (regional unit) | 1.98× | Travel & Leisure |
| Noodle (Gorillaz) | 1.92× | Music & Radio |
| Euphonium | 6.3× | Music & Radio |
| Gilbert Burns (fighter) | 9.07× | Sports |
| Molly Hatchet | 7.12× | Music & Radio |
| BULLDOG Gin | 8.75× | Food & Beverages |
| Volvo V60 | 2.49× | Cars & Mobility |
| Esra Erol | 2.83× | Movies & TV |
| Keeper (password manager) | 2.11× | Technology & Electronics |
| Golem | 1.54× | Technology & Electronics |
| Hauptschule | 3.61× | Kids & Family |
| The Equalizer | 2.28× | Movies & TV |
| Hà Tĩnh | 5.83× | Travel & Leisure |
| Google Home | 2.55× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.18 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.15 |
| Pet Ownership | JOY | 1.12 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Psychology (15,090,985)
- Education (14,593,057)
Frequently asked questions
How many fans does Advertising have in Germany?
Advertising has an estimated audience of 15,166,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Advertising fans?
50.3% of Advertising fans are female, 49.7% are male, with an average age of 39.8 years.
Which brands do Advertising fans like most?
Advertising fans show strongest brand affinity for Goes (1.57×), Stradivarius (1.97×), and Preacher (comics) (6.29×) over the country average.
Where do Advertising fans live in Germany?
Advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 4,690,279), Bayern (reach 2,385,401), and Niedersachsen (reach 2,170,955). These three regions account for the largest share of the active audience.
What other brands do Advertising fans also like?
Beyond Advertising itself, the audience over-indexes on Stradivarius (1.97×), Preacher (comics) (6.29×), Home Delivery (2.32×), and Škoda Kodiaq (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.