Rascasse Audience Intelligence

Advertising Audience in Germany

A data profile of the people who buy, follow and care about Advertising in Germany — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 15,166,229 people in Germany.

#4among Field of study in Germany#77among Topic in Germany#9in Business & Career

The average Advertising fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Google Drive, Nature, Family, with strongest over-indexing on Google Drive (4.84× the country average).

Demographically, the Advertising audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Advertising fan in Germany is balanced, around 39.8 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Advertising profile in Germany.

Audience size
15.2M
in Germany
Gender
50.3%♀
49.7% male
Age
39.8
average years
Country rank
#134
Topic in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Advertising fans

50.3% are female, 49.7% are male, average age 39.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Advertising audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age39.8
Estimated audience size15,166,229
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Advertising audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Advertising audience comes from Germany.

Worldwide audience distribution share by country for Advertising
CountryShare
United States18.6%
India4.6%
Brazil4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Advertising audience in Germany is strongest.

Fig. 05

Top regions by affinity

Advertising fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1M1.59×
02Niedersachsen~2M1.47×
03Nordrhein-Westfalen~4.5M1.39×
04Hessen~1.5M1.20×
05Berlin~700K1.03×
06Bayern~2.5M0.95×
07Baden-Württemberg~2M0.95×
08Hamburg~300K0.92×
09Bremen~100K0.91×
10Schleswig-Holstein~500K0.90×
11Sachsen~600K0.86×
12Sachsen-Anhalt~300K0.84×
13Mecklenburg-Vorpommern~200K0.84×
14Saarland~200K0.83×
15Thüringen~300K0.82×
16Brandenburg~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Advertising, Germany
0.79×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Advertising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Advertising audience
#·InterestCategoryAffinity×
01Office 365Technology & Electronics4.89×
02Google DriveTechnology & Electronics4.84×
03Bedroom furnitureHome & Garden3.75×
04MoodleTechnology & Electronics3.33×
05VolunteeringPolitics & Society3.28×
06NatureHome & Garden2.60×
07VacationsTravel & Leisure2.43×
08Artificial intelligenceTechnology & Electronics2.30×
09FamilyKids & Family2.03×
10EmailTechnology & Electronics1.98×
11German languagePolitics & Society1.88×
12Google MapsInternet & Social Media1.69×
13KitchenHome & Garden1.66×
14Netto Marken-DiscountShopping1.63×
15AutomobilesCars & Mobility1.60×
16Mobile phonesTechnology & Electronics1.59×
17PetsPets & Animals1.57×
18GermanyTravel & Leisure1.55×
19Müller (company)Food & Beverages1.55×
20WikipediaInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Advertising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Advertising audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.32×
PatriotismCONSERVATISM1.29×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Advertising audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.88×
Sports ActivityPOWER0.92×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Advertising have in Germany?

Advertising has an estimated audience of 15,166,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Advertising fans?

50.3% of Advertising fans are female, 49.7% are male, with an average age of 39.8 years.

03

Which brands do Advertising fans like most?

Advertising fans show strongest brand affinity for Google Drive (4.84×), Nature (2.6×), and Family (2.03×) over the country average.

04

Where do Advertising fans live in Germany?

Advertising fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4.5M), Bayern (reach ~2.5M), and Niedersachsen (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Advertising fans also like?

Beyond Advertising itself, the audience over-indexes on Nature (2.6×), Family (2.03×), Germany (1.55×), and Office 365 (4.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Advertising audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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