Advertising Audience in Mexico
Advertising has an estimated audience of 10,269,461 people in Mexico. 48.9% are female, 51.1% are male, average age 34.3. Top brand affinities: Catholic Church, Banana, Travel agency, TikTok, Sarcasm.
Top brand affinities include Catholic Church, Banana, Travel agency, with strongest over-indexing on Catholic Church (2.71× the country average). Demographically, the Advertising audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 34.3 |
| Estimated audience size | 10,269,461 |
Audience persona
The typical Advertising fan in Mexico is balanced, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.71× | Politics & Society |
| Banana | 2.75× | Food & Beverages |
| Travel agency | 2.88× | Travel & Leisure |
| TikTok | 1.74× | Internet & Social Media |
| Sarcasm | 2.68× | Politics & Society |
| MSN | 2.32× | News |
| Game consoles | 1.99× | Technology & Electronics |
| Pedro Pascal | 2.49× | Movies & TV |
| El País | 2.69× | News |
| Single malt whisky | 7.12× | Food & Beverages |
| Beaches | 1.64× | Travel & Leisure |
| Broadcasting of sports events | 3.19× | Movies & TV |
| Dentistry | 2.45× | Business & Career |
| Freeware | 2.29× | Technology & Electronics |
| Sexology | 2.61× | Kids & Family |
| Ryan Gosling | 3.33× | Movies & TV |
| Designer clothing | 3.96× | Fashion & Accessoires |
| romantic comedies | 1.92× | Movies & TV |
| Bottega Veneta | 5.79× | Fashion & Accessoires |
| Multi-level marketing | 3.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.84 |
| Design Affinity | PREMIUM | 1.79 |
| Career Orientation | POWER | 1.76 |
| Price Sensitivity | PREMIUM | 1.68 |
| Travelling | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.