A data profile of the people who buy, follow and care about Advertising in Mexico — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 10,269,461 people in Mexico.
Advertising has an estimated audience of 10,269,461 people in Mexico. 48.9% are female, 51.1% are male, average age 34.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (246.2× the country average).
Demographically, the Advertising audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Advertising fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Advertising profile in Mexico.
48.9% are female, 51.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 34.3 |
| Estimated audience size | 10,269,461 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Advertising audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 545.39× | ||
| 02 | Costa Rica | Travel & Leisure | 507.10× | ||
| 03 | Shopping and fashion | Shopping | 246.20× | ||
| 04 | Game consoles | Technology & Electronics | 159.07× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 148.48× | ||
| 06 | Catholic Church | Politics & Society | 121.50× | ||
| 07 | Valentine's Day | Kids & Family | 117.74× | ||
| 08 | Travel agency | Travel & Leisure | 82.33× | ||
| 09 | Sarcasm | Politics & Society | 79.14× | ||
| 10 | Broadcasting of sports events | Movies & TV | 77.54× | ||
| 11 | Mobile game | Games | 68.69× | ||
| 12 | Banana | Food & Beverages | 61.55× | ||
| 13 | El País | News | 61.55× | ||
| 14 | Dentistry | Business & Career | 52.76× | ||
| 15 | Pilsner | Food & Beverages | 45.56× | ||
| 16 | Love & Sex | Kids & Family | 41.92× | ||
| 17 | Multi-level marketing | Business & Career | 41.57× | ||
| 18 | Sexology | Kids & Family | 36.77× | ||
| 19 | Breastfeeding | Kids & Family | 34.37× | ||
| 20 | Freeware | Technology & Electronics | 30.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 25.06× | |
| Travelling | THRILL | 21.35× | |
| Urban Lifestyle | OPEN | 4.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Tradition | CONSERVATISM | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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