Advertising Audience in Mexico
Advertising has an estimated audience of 10,269,461 people in Mexico. 48.9% are female, 51.1% are male, average age 34.3. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (246.2× the country average). Demographically, the Advertising audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Advertising fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 34.3 |
| Estimated audience size | 10,269,461 |
Audience persona
The typical Advertising fan in Mexico is balanced, around 34.3 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Advertising fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 246.2× | Shopping |
| Costa Rica | 507.1× | Travel & Leisure |
| Game consoles | 159.07× | Technology & Electronics |
| Catholic Church | 121.5× | Politics & Society |
| Travel agency | 82.33× | Travel & Leisure |
| Sarcasm | 79.14× | Politics & Society |
| Mobile game | 68.69× | Games |
| Banana | 61.55× | Food & Beverages |
| Exfoliation (cosmetology) | 148.48× | Beauty & Wellness |
| Valentine's Day | 117.74× | Kids & Family |
| El País | 61.55× | News |
| Broadcasting of sports events | 77.54× | Movies & TV |
| Dentistry | 52.76× | Business & Career |
| Daily Horoscope | 545.39× | Internet & Social Media |
| Freeware | 30.38× | Technology & Electronics |
| Sexology | 36.77× | Kids & Family |
| Love & Sex | 41.92× | Kids & Family |
| Multi-level marketing | 41.57× | Business & Career |
| Breastfeeding | 34.37× | Kids & Family |
| Pilsner | 45.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 25.06 |
| Travelling | THRILL | 21.35 |
| Urban Lifestyle | OPEN | 4.26 |
| Risk Appetite | THRILL | 2.57 |
| Career Orientation | POWER | 2.5 |
| Design Affinity | PREMIUM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
See Advertising audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.