A data profile of the people who buy, follow and care about Advertising in India — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 20,890,344 people in India.
Advertising has an estimated audience of 20,890,344 people in India. 24.2% are female, 75.8% are male, average age 32.1. Top brand affinities: Social media marketing, Young's, Volunteering, Tattoos, Drawing.
Top brand affinities include Social media marketing, Young's, Volunteering, with strongest over-indexing on Social media marketing (2.07× the country average).
Demographically, the Advertising audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Advertising fan in India is more male, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Social media marketing.
The key figures that characterise the Advertising profile in India.
24.2% are female, 75.8% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 24.2% |
| Male | 75.8% |
| Average age | 32.1 |
| Estimated audience size | 20,890,344 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Advertising audience comes from India.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 2.07× | ||
| 02 | Search engine optimization | Business & Career | 1.71× | ||
| 03 | Young's | Food & Beverages | 1.69× | ||
| 04 | Monarchy | Politics & Society | 1.67× | ||
| 05 | Macau | Travel & Leisure | 1.64× | ||
| 06 | Volunteering | Politics & Society | 1.63× | ||
| 07 | Hindustan | Politics & Society | 1.62× | ||
| 08 | Tattoos | Fashion & Accessoires | 1.58× | ||
| 09 | Freelancer | Business & Career | 1.58× | ||
| 10 | Project management | Business & Career | 1.58× | ||
| 11 | Pizza | Food & Beverages | 1.57× | ||
| 12 | New Zealand | Travel & Leisure | 1.56× | ||
| 13 | Drawing | Home & Garden | 1.55× | ||
| 14 | Tibet | Travel & Leisure | 1.55× | ||
| 15 | Hang Seng Index | Business & Career | 1.54× | ||
| 16 | Non-governmental organization | Politics & Society | 1.54× | ||
| 17 | Sunglasses | Fashion & Accessoires | 1.53× | ||
| 18 | Anthropology | Business & Career | 1.51× | ||
| 19 | Fast food restaurants | Food & Beverages | 1.51× | ||
| 20 | Self-esteem | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.36× | |
| Mindfulness | BALANCE | 1.24× | |
| Pet Ownership | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.77× | |
| Tradition | CONSERVATISM | 0.78× | |
| Need for Security | CONSERVATISM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.