A data profile of the people who buy, follow and care about Advertising in Sweden — modelled from more than twelve digital signal sources. Advertising has an estimated audience of 2,204,375 people in Sweden.
Advertising has an estimated audience of 2,204,375 people in Sweden. 53.2% are female, 46.8% are male, average age 44.2. Top brand affinities: Google, Dogs, Shoes, Mobile phones, Happiness.
Top brand affinities include Google, Dogs, Shoes, with strongest over-indexing on Google (1.77× the country average).
Demographically, the Advertising audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
The typical Advertising fan in Sweden is balanced, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Google.
The key figures that characterise the Advertising profile in Sweden.
53.2% are female, 46.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 44.2 |
| Estimated audience size | 2,204,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Advertising audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.6% |
| India | 4.6% |
| Brazil | 4.3% |
The strongest cross-interests of the Advertising audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiction books | Literature | 1.98× | ||
| 02 | Financial services | Business & Career | 1.93× | ||
| 03 | Happiness | Health | 1.87× | ||
| 04 | Wikipedia | Internet & Social Media | 1.85× | ||
| 05 | Hair products | Beauty & Wellness | 1.84× | ||
| 06 | Celebrity | Movies & TV | 1.84× | ||
| 07 | Tattoos | Fashion & Accessoires | 1.81× | ||
| 08 | Dogs | Pets & Animals | 1.80× | ||
| 09 | Internet & Social Media | 1.77× | |||
| 10 | Festival | Music & Radio | 1.75× | ||
| 11 | Intersport | Shopping | 1.73× | ||
| 12 | Bars | Travel & Leisure | 1.71× | ||
| 13 | Video games | Games | 1.67× | ||
| 14 | Modern architecture | Arts & Culture | 1.66× | ||
| 15 | Current events | Arts & Culture | 1.62× | ||
| 16 | Mobile phones | Technology & Electronics | 1.61× | ||
| 17 | Meat | Food & Beverages | 1.61× | ||
| 18 | Shoes | Fashion & Accessoires | 1.58× | ||
| 19 | Higher education | Business & Career | 1.56× | ||
| 20 | Spas | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Career Orientation | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.92× | |
| Mindfulness | BALANCE | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Advertising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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