A data profile of the people who buy, follow and care about Entrepreneurship in Sweden — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 2,968,199 people in Sweden.
Entrepreneurship has an estimated audience of 2,968,199 people in Sweden. 48.5% are female, 51.5% are male, average age 45.5. Top brand affinities: Solar panel, Solar power, Sole proprietorship, Big data, Pensioner.
Top brand affinities include Solar panel, Solar power, Sole proprietorship, with strongest over-indexing on Solar panel (1.55× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Entrepreneurship fan in Sweden is balanced, around 45.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Solar panel.
The key figures that characterise the Entrepreneurship profile in Sweden.
48.5% are female, 51.5% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 45.5 |
| Estimated audience size | 2,968,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Entrepreneurship audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Marathon Majors | Sports | 3.76× | ||
| 02 | Big data | Business & Career | 2.08× | ||
| 03 | Extraversion and introversion | Politics & Society | 1.74× | ||
| 04 | Bookkeeping | Games | 1.59× | ||
| 05 | Investment company | Business & Career | 1.59× | ||
| 06 | KPMG | Business & Career | 1.59× | ||
| 07 | Sole proprietorship | Business & Career | 1.57× | ||
| 08 | Financial statement | Business & Career | 1.56× | ||
| 09 | Solar panel | Home & Garden | 1.55× | ||
| 10 | Stockholm School of Economics | Business & Career | 1.55× | ||
| 11 | Public service | Politics & Society | 1.53× | ||
| 12 | Policy | Politics & Society | 1.53× | ||
| 13 | Solar power | Home & Garden | 1.52× | ||
| 14 | Jan Björklund | Politics & Society | 1.52× | ||
| 15 | Property tax | Business & Career | 1.52× | ||
| 16 | Market liquidity | Business & Career | 1.52× | ||
| 17 | Business development | Business & Career | 1.51× | ||
| 18 | Business plan | Business & Career | 1.51× | ||
| 19 | Cash flow | Business & Career | 1.51× | ||
| 20 | Pensioner | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.29× | |
| Urban Lifestyle | OPEN | 1.27× | |
| Travelling | THRILL | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Design Affinity | PREMIUM | 0.75× | |
| Early Adopter Mentality | POWER | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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