Rascasse Audience Intelligence

Entrepreneurship Audience in Denmark

A data profile of the people who buy, follow and care about Entrepreneurship in Denmark — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 1,509,663 people in Denmark.

Entrepreneurship has an estimated audience of 1,509,663 people in Denmark. 46.5% are female, 53.5% are male, average age 44.8. Top brand affinities: Self care, Nordnet, Home Interior Design, Home construction, Decoration.

Top brand affinities include Self care, Nordnet, Home Interior Design, with strongest over-indexing on Self care (1.95× the country average).

Demographically, the Entrepreneurship audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

The typical Entrepreneurship fan in Denmark is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Self care.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Entrepreneurship profile in Denmark.

Audience size
1.5M
in Denmark
Gender
46.5%
53.5% male
Age
44.8
average years
Country rank
#212
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entrepreneurship fans

46.5% are female, 53.5% are male, average age 44.8.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Entrepreneurship audience in Denmark
MetricValue
Female46.5%
Male53.5%
Average age44.8
Estimated audience size1,509,663
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Entrepreneurship audience in Denmark
Age bracketShare%
16-1910%
20-2916%
30-3916%
40-4923%
50+36%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Entrepreneurship audience comes from Denmark.

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
#·InterestCategoryAffinity×
01Home Decoration & DesignHome & Garden2.06×
02Self careHealth1.95×
03COSShopping1.85×
04DecorationHome & Garden1.78×
05Marketing communicationsBusiness & Career1.76×
06Interior designsHome & Garden1.72×
07Handmade CraftsKids & Family1.71×
08Design & InteriorHome & Garden1.70×
09NordnetBusiness & Career1.68×
10Home Interior DesignHome & Garden1.67×
11Office 365Technology & Electronics1.66×
12Small and medium enterprisesBusiness & Career1.65×
13Career developmentBusiness & Career1.65×
14Home constructionHome & Garden1.63×
15InvestorBusiness & Career1.62×
16Startup companyBusiness & Career1.59×
17Travel AdventuresTravel & Leisure1.59×
18AccountingBusiness & Career1.58×
19Web conferencingTechnology & Electronics1.57×
20PhilanthropyArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneurship audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.31×
Urban LifestyleOPEN1.30×
Early Adopter MentalityPOWER1.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneurship audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
PatriotismCONSERVATISM0.82×
Social Media UsageJOY1.03×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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