A data profile of the people who buy, follow and care about Entrepreneurship in Denmark — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 1,509,663 people in Denmark.
Entrepreneurship has an estimated audience of 1,509,663 people in Denmark. 46.5% are female, 53.5% are male, average age 44.8. Top brand affinities: Self care, Nordnet, Home Interior Design, Home construction, Decoration.
Top brand affinities include Self care, Nordnet, Home Interior Design, with strongest over-indexing on Self care (1.95× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.
The typical Entrepreneurship fan in Denmark is balanced, around 44.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Self care.
The key figures that characterise the Entrepreneurship profile in Denmark.
46.5% are female, 53.5% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 44.8 |
| Estimated audience size | 1,509,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Entrepreneurship audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 02 | Self care | Health | 1.95× | ||
| 03 | COS | Shopping | 1.85× | ||
| 04 | Decoration | Home & Garden | 1.78× | ||
| 05 | Marketing communications | Business & Career | 1.76× | ||
| 06 | Interior designs | Home & Garden | 1.72× | ||
| 07 | Handmade Crafts | Kids & Family | 1.71× | ||
| 08 | Design & Interior | Home & Garden | 1.70× | ||
| 09 | Nordnet | Business & Career | 1.68× | ||
| 10 | Home Interior Design | Home & Garden | 1.67× | ||
| 11 | Office 365 | Technology & Electronics | 1.66× | ||
| 12 | Small and medium enterprises | Business & Career | 1.65× | ||
| 13 | Career development | Business & Career | 1.65× | ||
| 14 | Home construction | Home & Garden | 1.63× | ||
| 15 | Investor | Business & Career | 1.62× | ||
| 16 | Startup company | Business & Career | 1.59× | ||
| 17 | Travel Adventures | Travel & Leisure | 1.59× | ||
| 18 | Accounting | Business & Career | 1.58× | ||
| 19 | Web conferencing | Technology & Electronics | 1.57× | ||
| 20 | Philanthropy | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Patriotism | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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