A data profile of the people who buy, follow and care about Entrepreneurship in Ireland — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 1,305,676 people in Ireland.
Entrepreneurship has an estimated audience of 1,305,676 people in Ireland. 56.2% are female, 43.8% are male, average age 40.2. Top brand affinities: Small business, Vishen Lakhiani.
Top brand affinities include Small business, Vishen Lakhiani, with strongest over-indexing on Small business (1.56× the country average).
Demographically, the Entrepreneurship audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Entrepreneurship fan in Ireland is more female, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Small business.
The key figures that characterise the Entrepreneurship profile in Ireland.
56.2% are female, 43.8% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 40.2 |
| Estimated audience size | 1,305,676 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Entrepreneurship audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vishen Lakhiani | Business & Career | 1.58× | ||
| 02 | Small business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.02× | |
| Design Affinity | PREMIUM | 0.94× | |
| Need for Security | CONSERVATISM | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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