Rascasse Audience Intelligence

Psychology Audience in Ireland

A data profile of the people who buy, follow and care about Psychology in Ireland — modelled from more than twelve digital signal sources. Psychology has an estimated audience of 1,404,801 people in Ireland.

#5among Field of study in Ireland#93among Topic in Ireland#16in Business & Career

Psychology has an estimated audience of 1,404,801 people in Ireland. 63.7% are female, 36.3% are male, average age 41.7. Top brand affinities: Learning, Happiness, Education, Personal development, Knowledge.

Top brand affinities include Learning, Happiness, Education, with strongest over-indexing on Learning (1.8× the country average).

Demographically, the Psychology audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.

The typical Psychology fan in Ireland is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Learning.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-14.

Section 01

At a glance

The key figures that characterise the Psychology profile in Ireland.

Audience size
1.4M
in Ireland
Gender
63.7%♀
36.3% male
Age
41.7
average years
Country rank
#179
Topic in Ireland
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Psychology fans

63.7% are female, 36.3% are male, average age 41.7.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Psychology audience in Ireland
MetricValue
Female63.7%
Male36.3%
Average age41.7
Estimated audience size1,404,801
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Psychology audience in Ireland
Age bracketShare%
16-1914%
20-2916%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Psychology audience comes from Ireland.

Worldwide audience distribution share by country for Psychology
CountryShare
United States20.2%
Brazil6.0%
Italy5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Psychology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Psychology audience
#·InterestCategoryAffinity×
01Social scienceBusiness & Career1.86×
02LearningBusiness & Career1.80×
03Personal developmentBusiness & Career1.79×
04KnowledgeBusiness & Career1.75×
05MotivationBusiness & Career1.70×
06MedicineBusiness & Career1.67×
07HappinessHealth1.66×
08Quality of lifeHealth1.66×
09StudentBusiness & Career1.66×
10EducationBusiness & Career1.58×
11Well-beingHealth1.58×
12Health careBusiness & Career1.56×
13ResearchBusiness & Career1.56×
14SchoolKids & Family1.55×
15PhilosophyBusiness & Career1.55×
16HistoryLiterature1.53×
17Irish languagePolitics & Society1.53×
18BooksLiterature1.50×
19WomanKids & Family1.50×
20SkinBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Psychology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Psychology audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
Convenience OrientationPREMIUM1.12×
Social Media UsageJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Psychology audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.83×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Ireland who actively search for Psychology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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