A data profile of the people who buy, follow and care about Skin in Ireland — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,155,739 people in Ireland.
Skin has an estimated audience of 1,155,739 people in Ireland. 75.1% are female, 24.9% are male, average age 42.3. Top brand affinities: Spas, Psychology, Hairstyle, Desserts, Skirt.
Top brand affinities include Spas, Psychology, Hairstyle, with strongest over-indexing on Spas (1.64× the country average).
Demographically, the Skin audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Skin fan in Ireland is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Spas.
The key figures that characterise the Skin profile in Ireland.
75.1% are female, 24.9% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 42.3 |
| Estimated audience size | 1,155,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 24% |
of the worldwide Skin audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-esteem | Health | 1.78× | ||
| 02 | Necklace | Fashion & Accessoires | 1.76× | ||
| 03 | Hairstyle | Beauty & Wellness | 1.74× | ||
| 04 | Wedding dress | Fashion & Accessoires | 1.73× | ||
| 05 | Bracelet | Fashion & Accessoires | 1.69× | ||
| 06 | Spas | Beauty & Wellness | 1.64× | ||
| 07 | Skirt | Fashion & Accessoires | 1.64× | ||
| 08 | Concealer | Beauty & Wellness | 1.64× | ||
| 09 | Crossword | Games | 1.62× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.60× | ||
| 11 | Weaving | Fashion & Accessoires | 1.59× | ||
| 12 | Waxing | Beauty & Wellness | 1.58× | ||
| 13 | Anti-aging cream | Beauty & Wellness | 1.56× | ||
| 14 | Desserts | Food & Beverages | 1.54× | ||
| 15 | Leggings | Fashion & Accessoires | 1.54× | ||
| 16 | Beaches | Travel & Leisure | 1.52× | ||
| 17 | Walking | Sports | 1.52× | ||
| 18 | Drop shipping | Shopping | 1.51× | ||
| 19 | Hair removal | Beauty & Wellness | 1.51× | ||
| 20 | Psychology | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.33× | |
| Community Orientation | OPEN | 1.31× | |
| Extroversion | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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