A data profile of the people who buy, follow and care about Skin in Austria — modelled from more than twelve digital signal sources. Skin has an estimated audience of 1,148,456 people in Austria.
The average Skin fan in Austria is 41.7 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Billa (supermarket), Austrian Airlines, Hornbach, with strongest over-indexing on Billa (supermarket) (1.58× the country average).
Demographically, the Skin audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Skin fan in Austria is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Skin profile in Austria.
72.1% are female, 27.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 41.7 |
| Estimated audience size | 1,148,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Skin audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.6% |
| Japan | 5.2% |
| United Kingdom | 4.6% |
Where the Skin audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.32× | |
| 02 | Tyrol | ~80K | 1.06× | |
| 03 | Lower Austria | ~200K | 1.03× | |
| 04 | Styria | ~100K | 1.02× | |
| 05 | Upper Austria | ~100K | 0.97× | |
| 06 | Vorarlberg | ~40K | 0.96× | |
| 07 | Salzburg | ~70K | 0.95× | |
| 08 | Burgenland | ~30K | 0.95× | |
| 09 | Carinthia (state) | ~50K | 0.90× |
The strongest cross-interests of the Skin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skin care | Beauty & Wellness | 2.19× | ||
| 02 | Lingerie | Fashion & Accessoires | 2.13× | ||
| 03 | Tattoos | Fashion & Accessoires | 2.06× | ||
| 04 | Hairstyle | Beauty & Wellness | 2.01× | ||
| 05 | Hair products | Beauty & Wellness | 1.88× | ||
| 06 | Toys | Games | 1.85× | ||
| 07 | Italian cuisine | Food & Beverages | 1.85× | ||
| 08 | Cineplexx Cinemas | Movies & TV | 1.84× | ||
| 09 | Happiness | Health | 1.77× | ||
| 10 | Hornbach | Shopping | 1.76× | ||
| 11 | Deichmann | Shopping | 1.75× | ||
| 12 | Desserts | Food & Beverages | 1.73× | ||
| 13 | Instant messaging | Internet & Social Media | 1.71× | ||
| 14 | Austrian Airlines | Travel & Leisure | 1.68× | ||
| 15 | Wikipedia | Internet & Social Media | 1.64× | ||
| 16 | Spas | Beauty & Wellness | 1.63× | ||
| 17 | Electronics | Technology & Electronics | 1.62× | ||
| 18 | Lodging | Travel & Leisure | 1.61× | ||
| 19 | Billa (supermarket) | Shopping | 1.58× | ||
| 20 | Hobby | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.89× | |
| Community Orientation | OPEN | 1.49× | |
| Mindfulness | BALANCE | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Urban Lifestyle | OPEN | 0.96× |
Skin has an estimated audience of 1,148,456 people in Austria, concentrated in Vienna and Lower Austria.
72.1% of Skin fans are female, 27.9% are male, with an average age of 41.7 years.
Skin fans show strongest brand affinity for Billa (supermarket) (1.58×), Austrian Airlines (1.68×), and Hornbach (1.76×) over the country average.
Skin fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Skin itself, the audience over-indexes on Austrian Airlines (1.68×), Hornbach (1.76×), Hair products (1.88×), and Tattoos (2.06×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Skin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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