A data profile of the people who buy, follow and care about Austrian Airlines in Austria — modelled from more than twelve digital signal sources. Austrian Airlines has an estimated audience of 2,519,463 people in Austria.
The average Austrian Airlines fan in Austria is 42.4 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Heute, Billa (supermarket), Kronen Zeitung, with strongest over-indexing on Heute (1.64× the country average).
Demographically, the Austrian Airlines audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Austrian Airlines fan in Austria is balanced, around 42.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Heute.
The key figures that characterise the Austrian Airlines profile in Austria.
52.1% are female, 47.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 42.4 |
| Estimated audience size | 2,519,463 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
Where the Austrian Airlines audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1M | 2.00× | |
| 02 | Lower Austria | ~600K | 1.77× | |
| 03 | Burgenland | ~90K | 1.45× | |
| 04 | Styria | ~300K | 1.04× | |
| 05 | Upper Austria | ~300K | 0.91× | |
| 06 | Carinthia (state) | ~90K | 0.70× | |
| 07 | Salzburg | ~80K | 0.49× | |
| 08 | Tyrol | ~80K | 0.45× | |
| 09 | Vorarlberg | ~20K | 0.26× |
The strongest cross-interests of the Austrian Airlines audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Alliance | Travel & Leisure | 15.61× | ||
| 02 | Ryanair | Travel & Leisure | 2.66× | ||
| 03 | Billa (supermarket) | Shopping | 1.92× | ||
| 04 | Hotels | Travel & Leisure | 1.88× | ||
| 05 | Bipa | Shopping | 1.86× | ||
| 06 | Discount stores | Shopping | 1.85× | ||
| 07 | Austria | Travel & Leisure | 1.77× | ||
| 08 | Internet & Social Media | 1.75× | |||
| 09 | Leisure | Travel & Leisure | 1.75× | ||
| 10 | McDonald's | Food & Beverages | 1.74× | ||
| 11 | IKEA | Home & Garden | 1.74× | ||
| 12 | Internet & Social Media | 1.69× | |||
| 13 | Politics and social issues | Politics & Society | 1.67× | ||
| 14 | Software | Technology & Electronics | 1.67× | ||
| 15 | Heute | Movies & TV | 1.64× | ||
| 16 | Kronen Zeitung | News | 1.63× | ||
| 17 | Germany | Travel & Leisure | 1.61× | ||
| 18 | Amazon.com | Shopping | 1.60× | ||
| 19 | YouTube | Movies & TV | 1.58× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 2.27× | |
| Mindfulness | BALANCE | 1.62× | |
| Price Sensitivity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Austrian Airlines's target market in Austria covers an estimated 2,519,463 people, concentrated in Vienna and Lower Austria.
52.1% of the Austrian Airlines audience are female, 47.9% are male, with an average age of 42.4 years.
Austrian Airlines fans show strongest brand affinity for Heute (1.64×), Billa (supermarket) (1.92×), and Kronen Zeitung (1.63×) over the country average.
Austrian Airlines fans in Austria are most concentrated in Vienna (reach ~1M), Lower Austria (reach ~600K), and Styria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Austrian Airlines itself, the audience over-indexes on Billa (supermarket) (1.92×), Kronen Zeitung (1.63×), YouTube (1.58×), and Amazon.com (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Austrian Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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