A data profile of the people who buy, follow and care about Pinterest in Austria — modelled from more than twelve digital signal sources. Pinterest has an estimated audience of 3,493,791 people in Austria.
The average Pinterest fan in Austria is 38.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Bonprix, Cross-stitch, Modanisa, with strongest over-indexing on Bonprix (1.56× the country average).
Demographically, the Pinterest audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 9 regions tracked by Rascasse.
The typical Pinterest fan in Austria is more female, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Bonprix.
The key figures that characterise the Pinterest profile in Austria.
61.6% are female, 38.4% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 38.3 |
| Estimated audience size | 3,493,791 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Pinterest audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.3% |
| China | 4.8% |
| Germany | 3.1% |
Where the Pinterest audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~500K | 1.16× | |
| 02 | Lower Austria | ~500K | 1.07× | |
| 03 | Vorarlberg | ~100K | 1.05× | |
| 04 | Tyrol | ~200K | 1.00× | |
| 05 | Salzburg | ~200K | 1.00× | |
| 06 | Burgenland | ~90K | 0.96× | |
| 07 | Vienna | ~700K | 0.94× | |
| 08 | Carinthia (state) | ~200K | 0.92× | |
| 09 | Styria | ~400K | 0.89× |
The strongest cross-interests of the Pinterest audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Civil Çocuk Dünyası - Civilim.Com | Shopping | 2.66× | ||
| 02 | Marriage in Islam | Politics & Society | 1.86× | ||
| 03 | Modanisa | Fashion & Accessoires | 1.74× | ||
| 04 | Abaya | Fashion & Accessoires | 1.70× | ||
| 05 | Volkan Demirel | Sports | 1.66× | ||
| 06 | ebebek | News | 1.59× | ||
| 07 | Bonprix | Shopping | 1.56× | ||
| 08 | Cross-stitch | Home & Garden | 1.55× | ||
| 09 | Ananas | Food & Beverages | 1.54× | ||
| 10 | Nihat Hatipoğlu | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.99× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.60× | |
| Social Media Usage | JOY | 0.67× | |
| Design Affinity | PREMIUM | 0.68× |
Pinterest has an estimated audience of 3,493,791 people in Austria, concentrated in Vienna and Lower Austria.
61.6% of Pinterest fans are female, 38.4% are male, with an average age of 38.3 years.
Pinterest fans show strongest brand affinity for Bonprix (1.56×), Cross-stitch (1.55×), and Modanisa (1.74×) over the country average.
Pinterest fans in Austria are most concentrated in Vienna (reach ~700K), Lower Austria (reach ~500K), and Upper Austria (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Pinterest itself, the audience over-indexes on Cross-stitch (1.55×), Modanisa (1.74×), Abaya (1.7×), and Marriage in Islam (1.86×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Pinterest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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