A data profile of the people who buy, follow and care about Austria in Austria — modelled from more than twelve digital signal sources. Austria has an estimated audience of 4,066,668 people in Austria.
Austria has an estimated audience of 4,066,668 people in Austria. 53.8% are female, 46.2% are male, average age 42.3. Top brand affinities: Austrian Airlines, Automobiles, Hornbach, Mobile phones, Spas.
Top brand affinities include Austrian Airlines, Automobiles, Hornbach, with strongest over-indexing on Austrian Airlines (1.77× the country average).
Demographically, the Austria audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Spirituality.
The typical Austria fan in Austria is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Austrian Airlines.
The key figures that characterise the Austria profile in Austria.
53.8% are female, 46.2% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 42.3 |
| Estimated audience size | 4,066,668 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Austria audience comes from Austria.
| Country | Share |
|---|---|
| Italy | 17.0% |
| Germany | 12.3% |
| United States | 7.8% |
The strongest cross-interests of the Austria audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Austrian Airlines | Travel & Leisure | 1.77× | ||
| 02 | Cineplexx Cinemas | Movies & TV | 1.76× | ||
| 03 | Take-out | Food & Beverages | 1.76× | ||
| 04 | Fressnapf | Shopping | 1.75× | ||
| 05 | Deichmann | Shopping | 1.73× | ||
| 06 | Hornbach | Shopping | 1.67× | ||
| 07 | Electronics | Technology & Electronics | 1.65× | ||
| 08 | Mobile game | Games | 1.61× | ||
| 09 | Charity and causes | Business & Career | 1.61× | ||
| 10 | Automobiles | Cars & Mobility | 1.60× | ||
| 11 | Spas | Beauty & Wellness | 1.59× | ||
| 12 | Electronic funds transfer | Business & Career | 1.59× | ||
| 13 | Festival | Music & Radio | 1.59× | ||
| 14 | ZDF | Movies & TV | 1.59× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 16 | Mobile phones | Technology & Electronics | 1.56× | ||
| 17 | Felix Baumgartner | Sports | 1.56× | ||
| 18 | Desserts | Food & Beverages | 1.54× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 20 | Instant messaging | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Spirituality | BALANCE | 1.41× | |
| Career Orientation | POWER | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Social Media Usage | JOY | 1.00× | |
| Design Affinity | PREMIUM | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Austria. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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