A data profile of the people who buy, follow and care about Mobile phones in Austria — modelled from more than twelve digital signal sources. Mobile phones has an estimated audience of 2,459,513 people in Austria.
The average Mobile phones fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Google, Facebook, Germany, with strongest over-indexing on Google (1.69× the country average).
Demographically, the Mobile phones audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Mobile phones fan in Austria is balanced, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Mobile phones profile in Austria.
49.2% are female, 50.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.9 |
| Estimated audience size | 2,459,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Mobile phones audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 5.3% |
| Brazil | 4.9% |
Where the Mobile phones audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~600K | 1.17× | |
| 02 | Salzburg | ~200K | 1.07× | |
| 03 | Burgenland | ~70K | 1.04× | |
| 04 | Tyrol | ~200K | 1.01× | |
| 05 | Vorarlberg | ~90K | 0.99× | |
| 06 | Carinthia (state) | ~100K | 0.97× | |
| 07 | Upper Austria | ~300K | 0.95× | |
| 08 | Styria | ~300K | 0.95× | |
| 09 | Lower Austria | ~300K | 0.94× |
The strongest cross-interests of the Mobile phones audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Android (operating system) | Technology & Electronics | 1.72× | ||
| 02 | Celebrity | Movies & TV | 1.71× | ||
| 03 | Internet & Social Media | 1.69× | |||
| 04 | AutoScout24 | Cars & Mobility | 1.68× | ||
| 05 | Internet & Social Media | 1.67× | |||
| 06 | Germany | Travel & Leisure | 1.66× | ||
| 07 | Leisure | Travel & Leisure | 1.66× | ||
| 08 | Video | Movies & TV | 1.64× | ||
| 09 | Advertising | Business & Career | 1.64× | ||
| 10 | Software | Technology & Electronics | 1.61× | ||
| 11 | Social network | Internet & Social Media | 1.61× | ||
| 12 | Televisions | Technology & Electronics | 1.60× | ||
| 13 | Crafts | Home & Garden | 1.59× | ||
| 14 | Central Europe | Travel & Leisure | 1.58× | ||
| 15 | Politics | Politics & Society | 1.57× | ||
| 16 | Austria | Travel & Leisure | 1.56× | ||
| 17 | Mobile app | Technology & Electronics | 1.54× | ||
| 18 | Hotels | Travel & Leisure | 1.52× | ||
| 19 | Architecture | Business & Career | 1.52× | ||
| 20 | Discount stores | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.23× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| Mindfulness | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.32× | |
| Patriotism | CONSERVATISM | 0.38× | |
| Travelling | THRILL | 0.67× |
Mobile phones has an estimated audience of 2,459,513 people in Austria, concentrated in Vienna and Lower Austria.
49.2% of Mobile phones fans are female, 50.8% are male, with an average age of 41.9 years.
Mobile phones fans show strongest brand affinity for Google (1.69×), Facebook (1.67×), and Germany (1.66×) over the country average.
Mobile phones fans in Austria are most concentrated in Vienna (reach ~600K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mobile phones itself, the audience over-indexes on Facebook (1.67×), Germany (1.66×), Austria (1.56×), and Software (1.61×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Mobile phones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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