A data profile of the people who buy, follow and care about Software in Austria — modelled from more than twelve digital signal sources. Software has an estimated audience of 2,969,710 people in Austria.
The average Software fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Kronen Zeitung, WhatsApp, Austrian Airlines, with strongest over-indexing on Kronen Zeitung (1.62× the country average).
Demographically, the Software audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Software fan in Austria is balanced, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Software profile in Austria.
52.4% are female, 47.6% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 41.9 |
| Estimated audience size | 2,969,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Software audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.3% |
| India | 5.1% |
| Brazil | 4.6% |
Where the Software audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~1.5M | 2.47× | |
| 02 | Styria | ~300K | 0.95× | |
| 03 | Upper Austria | ~300K | 0.90× | |
| 04 | Salzburg | ~200K | 0.88× | |
| 05 | Carinthia (state) | ~100K | 0.88× | |
| 06 | Burgenland | ~70K | 0.87× | |
| 07 | Lower Austria | ~400K | 0.86× | |
| 08 | Vorarlberg | ~90K | 0.83× | |
| 09 | Tyrol | ~200K | 0.77× |
The strongest cross-interests of the Software audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic funds transfer | Business & Career | 1.75× | ||
| 02 | Gambling | Games | 1.74× | ||
| 03 | Technology & Electronics | 1.72× | |||
| 04 | Mobile game | Games | 1.71× | ||
| 05 | Charity and causes | Business & Career | 1.68× | ||
| 06 | Austrian Airlines | Travel & Leisure | 1.67× | ||
| 07 | Cineplexx Cinemas | Movies & TV | 1.67× | ||
| 08 | Hornbach | Shopping | 1.64× | ||
| 09 | Wikipedia | Internet & Social Media | 1.63× | ||
| 10 | Electronics | Technology & Electronics | 1.63× | ||
| 11 | Kronen Zeitung | News | 1.62× | ||
| 12 | Mobile phones | Technology & Electronics | 1.61× | ||
| 13 | Toys | Games | 1.60× | ||
| 14 | Internet & Social Media | 1.58× | |||
| 15 | Festival | Music & Radio | 1.57× | ||
| 16 | Black Friday (shopping) | Shopping | 1.54× | ||
| 17 | Instant messaging | Internet & Social Media | 1.53× | ||
| 18 | Freeware | Technology & Electronics | 1.52× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.51× | ||
| 20 | Distilled beverage | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.34× | |
| Early Adopter Mentality | POWER | 1.24× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Creativity | OPEN | 0.93× | |
| Individualism | JOY | 0.95× |
Software has an estimated audience of 2,969,710 people in Austria, concentrated in Vienna and Lower Austria.
52.4% of Software fans are female, 47.6% are male, with an average age of 41.9 years.
Software fans show strongest brand affinity for Kronen Zeitung (1.62×), WhatsApp (1.58×), and Austrian Airlines (1.67×) over the country average.
Software fans in Austria are most concentrated in Vienna (reach ~1.5M), Lower Austria (reach ~400K), and Styria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Software itself, the audience over-indexes on WhatsApp (1.58×), Austrian Airlines (1.67×), Mobile phones (1.61×), and Hornbach (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Software. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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