A data profile of the people who buy, follow and care about Freeware in Austria — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 1,377,057 people in Austria.
The average Freeware fan in Austria is 39.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Spar (retailer), Amazon.com, Billa (supermarket), with strongest over-indexing on Spar (retailer) (1.52× the country average).
Demographically, the Freeware audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Freeware fan in Austria is balanced, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Freeware profile in Austria.
53.7% are female, 46.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 39.5 |
| Estimated audience size | 1,377,057 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 19% |
of the worldwide Freeware audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
Where the Freeware audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.15× | |
| 02 | Burgenland | ~40K | 1.09× | |
| 03 | Vorarlberg | ~50K | 1.02× | |
| 04 | Carinthia (state) | ~70K | 0.99× | |
| 05 | Salzburg | ~90K | 0.97× | |
| 06 | Lower Austria | ~200K | 0.96× | |
| 07 | Tyrol | ~90K | 0.94× | |
| 08 | Styria | ~200K | 0.93× | |
| 09 | Vienna | ~200K | 0.91× |
The strongest cross-interests of the Freeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 1.85× | ||
| 02 | Mobile app | Technology & Electronics | 1.80× | ||
| 03 | Bwin | Games | 1.74× | ||
| 04 | Internet & Social Media | 1.71× | |||
| 05 | Internet & Social Media | 1.70× | |||
| 06 | Smartphones | Technology & Electronics | 1.61× | ||
| 07 | Amazon.com | Shopping | 1.60× | ||
| 08 | Obi (store) | Shopping | 1.59× | ||
| 09 | Müller (company) | Food & Beverages | 1.59× | ||
| 10 | Internet & Social Media | 1.58× | |||
| 11 | Austrian Airlines | Travel & Leisure | 1.58× | ||
| 12 | Billa (supermarket) | Shopping | 1.57× | ||
| 13 | Leisure | Travel & Leisure | 1.55× | ||
| 14 | Hornbach | Shopping | 1.55× | ||
| 15 | GMX Mail | Internet & Social Media | 1.54× | ||
| 16 | Bild | News | 1.53× | ||
| 17 | McDonald's | Food & Beverages | 1.53× | ||
| 18 | Interwetten | Games | 1.53× | ||
| 19 | Spar (retailer) | Shopping | 1.52× | ||
| 20 | Software | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.16× | |
| Mindfulness | BALANCE | 1.15× | |
| Urban Lifestyle | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.40× | |
| Travelling | THRILL | 0.50× | |
| Social Media Usage | JOY | 0.61× |
Freeware has an estimated audience of 1,377,057 people in Austria, concentrated in Vienna and Upper Austria.
53.7% of Freeware fans are female, 46.3% are male, with an average age of 39.5 years.
Freeware fans show strongest brand affinity for Spar (retailer) (1.52×), Amazon.com (1.6×), and Billa (supermarket) (1.57×) over the country average.
Freeware fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Freeware itself, the audience over-indexes on Amazon.com (1.6×), Billa (supermarket) (1.57×), Bild (1.53×), and Google (1.7×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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