A data profile of the people who buy, follow and care about Freeware in Italy — modelled from more than twelve digital signal sources. Freeware has an estimated audience of 5,381,654 people in Italy.
The average Freeware fan in Italy is 37.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Erlang (programming language), Voice over IP, Italy, with strongest over-indexing on Erlang (programming language) (8.15× the country average).
Demographically, the Freeware audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Freeware fan in Italy is balanced, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for Erlang (programming language).
The key figures that characterise the Freeware profile in Italy.
51.6% are female, 48.4% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 37.8 |
| Estimated audience size | 5,381,654 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Freeware audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 8.5% |
| Brazil | 6.5% |
Where the Freeware audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Puglia | ~500K | 1.27× | |
| 02 | Sicilia | ~600K | 1.20× | |
| 03 | Calabria | ~200K | 1.15× | |
| 04 | Campania | ~700K | 1.14× | |
| 05 | Abruzzo | ~100K | 1.13× | |
| 06 | Aosta Valley | ~10K | 1.08× | |
| 07 | Basilicata | ~50K | 1.05× | |
| 08 | Lazio | ~700K | 1.04× | |
| 09 | Molise | ~30K | 1.02× | |
| 10 | Umbria | ~90K | 0.99× | |
| 11 | Sardinia | ~100K | 0.94× | |
| 12 | Marche | ~100K | 0.94× | |
| 13 | Trentino-Alto Adige/Südtirol | ~90K | 0.93× | |
| 14 | Friuli-Venezia Giulia | ~90K | 0.91× | |
| 15 | Liguria | ~100K | 0.90× | |
| 16 | Tuscany | ~300K | 0.89× | |
| 17 | Piedmont | ~300K | 0.88× | |
| 18 | Veneto | ~400K | 0.84× | |
| 19 | Emilia-Romagna | ~400K | 0.83× | |
| 20 | Lombardy | ~700K | 0.78× |
The strongest cross-interests of the Freeware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Erlang (programming language) | Technology & Electronics | 8.15× | ||
| 02 | Sudoku | Games | 5.87× | ||
| 03 | Flickr | Internet & Social Media | 5.54× | ||
| 04 | Voice over IP | Technology & Electronics | 5.35× | ||
| 05 | Azar | Internet & Social Media | 3.95× | ||
| 06 | Bild | News | 3.81× | ||
| 07 | Videotelephony | Technology & Electronics | 3.46× | ||
| 08 | Instant messaging | Internet & Social Media | 2.04× | ||
| 09 | Mobile app | Technology & Electronics | 2.01× | ||
| 10 | Gmail | Internet & Social Media | 1.90× | ||
| 11 | Mobile game | Games | 1.83× | ||
| 12 | Message in a Bottle (film) | Movies & TV | 1.82× | ||
| 13 | Mobile device | Technology & Electronics | 1.73× | ||
| 14 | Digital television | Movies & TV | 1.73× | ||
| 15 | SuperEnalotto | Games | 1.63× | ||
| 16 | Poste italiane | Business & Career | 1.59× | ||
| 17 | Q8 | Cars & Mobility | 1.55× | ||
| 18 | Italy | Travel & Leisure | 1.54× | ||
| 19 | 3BMeteo | News | 1.52× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.48× | |
| Social Media Usage | JOY | 1.35× | |
| Early Adopter Mentality | POWER | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.74× | |
| Individualism | JOY | 0.77× | |
| Community Orientation | OPEN | 0.78× |
Freeware has an estimated audience of 5,381,654 people in Italy, concentrated in Lombardy and Lazio.
51.6% of Freeware fans are female, 48.4% are male, with an average age of 37.8 years.
Freeware fans show strongest brand affinity for Erlang (programming language) (8.15×), Voice over IP (5.35×), and Italy (1.54×) over the country average.
Freeware fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~700K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Freeware itself, the audience over-indexes on Voice over IP (5.35×), Italy (1.54×), Message in a Bottle (film) (1.82×), and Flickr (5.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Freeware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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