Q8 Target Market in Italy
Q8 has an estimated audience of 11,716,310 people in Italy. 45.8% are female, 54.2% are male, average age 42.7. Top regions: Lombardy, Veneto, Lazio. Top brand affinities: Filling station, Eni, Liqui Moly, Esso, Sustainable energy.
The average Q8 fan in Italy is 42.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Lazio. Top brand affinities include Filling station, Eni, Liqui Moly, with strongest over-indexing on Filling station (31.04× the country average). Demographically, the Q8 audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Customer demographics of Q8
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 42.7 |
| Estimated audience size | 11,716,310 |
Audience persona
The typical Q8 fan in Italy is balanced, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Filling station.
Q8 customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 1.2× |
| Veneto | ~1.5M | 1.38× |
| Lazio | ~1.5M | 0.89× |
| Emilia-Romagna | ~1M | 1.3× |
| Piedmont | ~1M | 1.38× |
| Campania | ~1M | 0.9× |
| Tuscany | ~1M | 1.28× |
| Puglia | ~900K | 1.09× |
| Sicilia | ~800K | 0.79× |
| Calabria | ~300K | 0.88× |
| Sardinia | ~300K | 0.88× |
| Liguria | ~300K | 0.85× |
| Friuli-Venezia Giulia | ~300K | 1.22× |
| Marche | ~200K | 0.84× |
| Trentino-Alto Adige/Südtirol | ~200K | 1.07× |
| Abruzzo | ~200K | 0.84× |
| Umbria | ~200K | 0.84× |
| Basilicata | ~90K | 0.81× |
| Molise | ~40K | 0.65× |
| Aosta Valley | ~30K | 1× |
Top brand affinities of the Q8 audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Filling station | 31.04× | Cars & Mobility |
| Eni | 5.34× | Cars & Mobility |
| Liqui Moly | 25.7× | Cars & Mobility |
| Esso | 4.91× | Cars & Mobility |
| Sustainable energy | 2.76× | Home & Garden |
| McKinsey & Company | 18.67× | Business & Career |
| Renewable energy | 2.36× | Business & Career |
| HVAC | 2.81× | Home & Garden |
| Sugar substitute | 4.98× | Food & Beverages |
| SuperEnalotto | 1.73× | Games |
| Snack food | 2.97× | Food & Beverages |
| Innovation | 2.05× | Business & Career |
| Genetics | 2.04× | Kids & Family |
| Lisa Kudrow | 11.91× | Movies & TV |
| Matt LeBlanc | 12.74× | Movies & TV |
| Master of Business Administration | 2.91× | Business & Career |
| Wikipedia | 1.91× | Internet & Social Media |
| Coop | 1.62× | Food & Beverages |
| Singer-songwriter | 1.51× | Music & Radio |
| Solar panel | 3.04× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.91 |
| Family Orientation | CONSERVATISM | 1.45 |
| Urban Lifestyle | OPEN | 1.39 |
| Individualism | JOY | 1.39 |
| Career Orientation | POWER | 1.34 |
| Community Orientation | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 64.3% |
| Belgium | 11.5% |
| Denmark | 9.0% |
See Q8 audiences in other countries
More Fuel / petrol audiences in Italy
- Eni (3,946,995)
- Esso (2,595,205)
- Agip (512,336)
- Motul (company) (224,907)
- TotalEnergies (184,915)
Frequently asked questions
Who is Q8's target market in Italy?
Q8's target market in Italy covers an estimated 11,716,310 people, concentrated in Lombardy and Veneto.
What is the gender split and age of Q8 customers?
45.8% of the Q8 audience are female, 54.2% are male, with an average age of 42.7 years.
Which brands do Q8 fans like most?
Q8 fans show strongest brand affinity for Filling station (31.04×), Eni (5.34×), and Liqui Moly (25.7×) over the country average.
Where do Q8 fans live in Italy?
Q8 fans in Italy are most concentrated in Lombardy (reach ~2.5M), Veneto (reach ~1.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Q8 fans also like?
Beyond Q8 itself, the audience over-indexes on Eni (5.34×), Liqui Moly (25.7×), Esso (4.91×), and Sustainable energy (2.76×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.