Rascasse Audience Intelligence

Q8 Target Market in Germany

A data profile of the people who buy, follow and care about Q8 in Germany — modelled from more than twelve digital signal sources. Q8 has an estimated audience of 348,780 people in Germany.

#10among Fuel / petrol in Germany#1982among Brand in Germany#700in Cars & Mobility

The average Q8 fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Rheinland-Pfalz.

Top brand affinities include Aral AG, Convenience food, Filling station, with strongest over-indexing on Aral AG (12.97× the country average).

Demographically, the Q8 audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Q8 fan in Germany is more male, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Aral AG.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Q8 profile in Germany.

Audience size
349K
in Germany
Gender
40.1%♀
59.9% male
Age
40.7
average years
Country rank
#15561
Brand in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Q8

40.1% are female, 59.9% are male, average age 40.7.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Q8 audience in Germany
MetricValue
Female40.1%
Male59.9%
Average age40.7
Estimated audience size348,780
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Q8 audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4924%
50+23%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Q8 audience comes from Germany.

Worldwide audience distribution share by country for Q8
CountryShare
Italy64.7%
Belgium11.9%
Denmark8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Q8 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Q8 customers by region in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~50K3.08×
02Saarland~7K1.68×
03Schleswig-Holstein~10K1.24×
04Nordrhein-Westfalen~80K1.19×
05Hessen~30K1.17×
06Bayern~60K1.07×
07Niedersachsen~30K1.01×
08Hamburg~7K1.01×
09Baden-Württemberg~40K0.97×
10Bremen~2K0.85×
11Berlin~10K0.72×
12Sachsen-Anhalt~6K0.67×
13Mecklenburg-Vorpommern~4K0.65×
14Brandenburg~6K0.63×
15Sachsen~10K0.61×
16Thüringen~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Q8, Germany
0.61×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Q8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Q8 audience
#·InterestCategoryAffinity×
01GeirangerfjordTravel & Leisure45.57×
02Convenience foodFood & Beverages27.03×
03Kelsey GrammerMovies & TV20.15×
04Teresa PalmerMovies & TV19.60×
05Cine StarMovies & TV19.35×
06Prepackaged mealFood & Beverages15.82×
07Aral AGCars & Mobility12.97×
08Boiler RoomMusic & Radio12.39×
09Filling stationCars & Mobility9.54×
10Heath LedgerMovies & TV7.63×
11MoodleTechnology & Electronics6.28×
12Sabrina CarpenterMusic & Radio4.18×
13SunExpressTravel & Leisure3.76×
14TargobankBusiness & Career3.47×
15Western UnionBusiness & Career2.80×
16EssoCars & Mobility2.72×
17PostbankBusiness & Career1.96×
18NatureHome & Garden1.84×
19Netto Marken-DiscountShopping1.78×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Q8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Q8 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.94×
Need for SecurityCONSERVATISM1.50×
PatriotismCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Q8 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Sports ActivityPOWER0.75×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Q8's target market in Germany?

Q8's target market in Germany covers an estimated 348,780 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Q8 customers?

40.1% of the Q8 audience are female, 59.9% are male, with an average age of 40.7 years.

03

Which brands do Q8 fans like most?

Q8 fans show strongest brand affinity for Aral AG (12.97×), Convenience food (27.03×), and Filling station (9.54×) over the country average.

04

Where do Q8 fans live in Germany?

Q8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Rheinland-Pfalz (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Q8 fans also like?

Beyond Q8 itself, the audience over-indexes on Convenience food (27.03×), Filling station (9.54×), Teresa Palmer (19.6×), and Geirangerfjord (45.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See Q8 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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