Q8 Audience in Germany
Q8 has an estimated audience of 326,828 people in Germany. 39.2% are female, 60.8% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Oral, Kazakhstan, Corfu (regional unit), Unique Gifts, Moroccan riad.
The average Q8 fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Oral, Kazakhstan, Corfu (regional unit), with strongest over-indexing on Progressive rock (2.25× the country average). Demographically, the Q8 audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Q8 fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 41.6 |
| Estimated audience size | 326,828 |
Audience persona
The typical Q8 fan in Germany is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,513 | 1.24× |
| Bayern | 63,326 | 1.21× |
| Baden-Württemberg | 50,099 | 1.13× |
| Niedersachsen | 35,258 | 1.11× |
| Hessen | 32,947 | 1.33× |
| Rheinland-Pfalz | 25,577 | 1.56× |
| Schleswig-Holstein | 14,754 | 1.26× |
| Berlin | 12,794 | 0.88× |
| Sachsen | 9,945 | 0.62× |
| Hamburg | 8,776 | 1.19× |
| Brandenburg | 6,623 | 0.65× |
| Sachsen-Anhalt | 5,403 | 0.64× |
| Thüringen | 4,956 | 0.6× |
| Mecklenburg-Vorpommern | 4,174 | 0.67× |
| Saarland | 4,056 | 1.01× |
| Bremen | 2,519 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.25× | Music & Radio |
| Oral, Kazakhstan | 11.17× | Travel & Leisure |
| Corfu (regional unit) | 4.12× | Travel & Leisure |
| Unique Gifts | 1.72× | Shopping |
| Moroccan riad | 6.91× | Politics & Society |
| Stradivarius | 1.82× | Shopping |
| Keukenhof | 10.51× | Travel & Leisure |
| VfL Wolfsburg | 1.71× | Sports |
| Birthday Gifts | 1.62× | Kids & Family |
| Urban Outfitters | 1.54× | Shopping |
| Israel | 1.8× | Travel & Leisure |
| Snow White (Fables) | 1.79× | Literature |
| Gaelic football | 3.47× | Sports |
| Kouros | 6.5× | Arts & Culture |
| Time (magazine) | 1.52× | News |
| Metamorphoses | 2.35× | Literature |
| Hostelworld | 4.03× | Travel & Leisure |
| MK | 1.86× | Music & Radio |
| Head shaving | 11.05× | Beauty & Wellness |
| KLIX (AM) | 1.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 3.52 |
| Pet Ownership | JOY | 1.41 |
| Patriotism | CONSERVATISM | 1.33 |
| Indulgence | JOY | 1.31 |
| Need for Security | CONSERVATISM | 1.3 |
| Price Sensitivity | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.8% |
| Belgium | 10.8% |
| Denmark | 8.1% |
See Q8 audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
Frequently asked questions
How many fans does Q8 have in Germany?
Q8 has an estimated audience of 326,828 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Q8 fans?
39.2% of Q8 fans are female, 60.8% are male, with an average age of 41.6 years.
Which brands do Q8 fans like most?
Q8 fans show strongest brand affinity for Progressive rock (2.25×), Oral, Kazakhstan (11.17×), and Corfu (regional unit) (4.12×) over the country average.
Where do Q8 fans live in Germany?
Q8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,513), Bayern (reach 63,326), and Baden-Württemberg (reach 50,099). These three regions account for the largest share of the active audience.
What other brands do Q8 fans also like?
Beyond Q8 itself, the audience over-indexes on Oral, Kazakhstan (11.17×), Corfu (regional unit) (4.12×), Unique Gifts (1.72×), and Moroccan riad (6.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.