Boiler Room Audience in Germany
Boiler Room has an estimated audience of 429,728 people in Germany. 39.2% are female, 60.8% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bob Ross, Eni, The Wire (magazine), Surf (detergent), L'Osteria.
The average Boiler Room fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bob Ross, Eni, The Wire (magazine), with strongest over-indexing on Bob Ross (71.61× the country average). Demographically, the Boiler Room audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Website / Newspaper / Magazine
Demographics of Boiler Room fans
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 31.4 |
| Estimated audience size | 429,728 |
Audience persona
The typical Boiler Room fan in Germany is more male, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bob Ross.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 101,337 | 1.08× |
| Bayern | 83,194 | 1.2× |
| Baden-Württemberg | 73,134 | 1.25× |
| Hessen | 49,539 | 1.51× |
| Berlin | 42,069 | 2.19× |
| Niedersachsen | 33,850 | 0.81× |
| Rheinland-Pfalz | 21,425 | 1× |
| Sachsen | 16,768 | 0.8× |
| Hamburg | 13,289 | 1.37× |
| Schleswig-Holstein | 10,798 | 0.7× |
| Brandenburg | 8,851 | 0.66× |
| Thüringen | 7,257 | 0.66× |
| Sachsen-Anhalt | 6,505 | 0.58× |
| Mecklenburg-Vorpommern | 4,841 | 0.59× |
| Saarland | 4,011 | 0.76× |
| Bremen | 3,077 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bob Ross | 71.61× | Movies & TV |
| Eni | 58.4× | Cars & Mobility |
| The Wire (magazine) | 48× | Fashion & Accessoires |
| Surf (detergent) | 27.82× | Home & Garden |
| L'Osteria | 10.48× | Food & Beverages |
| Gustav Klimt | 18.86× | Arts & Culture |
| Resident Advisor | 16.75× | Music & Radio |
| Lauryn Hill | 26.3× | Music & Radio |
| Beauty & the Beast (2012 TV series) | 17.65× | Movies & TV |
| Eurojackpot | 4.3× | Games |
| SZA (singer) | 25.32× | Music & Radio |
| Gossip (band) | 31.19× | Music & Radio |
| Sky Bet | 47.94× | Games |
| Harvester (restaurant) | 44.43× | Food & Beverages |
| Outdoor recreation | 2.11× | Sports |
| Watercolor Artist | 15.15× | Arts & Culture |
| The Mechanic (2011 film) | 13.03× | Movies & TV |
| Così (restaurant) | 51.49× | Food & Beverages |
| Richard Gere | 8.72× | Movies & TV |
| Ushuaïa Ibiza Beach Hotel | 45.14× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.27 |
| Urban Lifestyle | OPEN | 1.87 |
| Design Affinity | PREMIUM | 1.51 |
| Sustainability | BALANCE | 1.39 |
| Indulgence | JOY | 1.31 |
| Career Orientation | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| United Kingdom | 11.7% |
| Japan | 7.6% |
See Boiler Room audiences in other countries
More Music & Radio audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Boiler Room have in Germany?
Boiler Room has an estimated audience of 429,728 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Boiler Room fans?
39.2% of Boiler Room fans are female, 60.8% are male, with an average age of 31.4 years.
Which brands do Boiler Room fans like most?
Boiler Room fans show strongest brand affinity for Bob Ross (71.61×), Eni (58.4×), and The Wire (magazine) (48×) over the country average.
Where do Boiler Room fans live in Germany?
Boiler Room fans in Germany are most concentrated in Nordrhein-Westfalen (reach 101,337), Bayern (reach 83,194), and Baden-Württemberg (reach 73,134). These three regions account for the largest share of the active audience.
What other brands do Boiler Room fans also like?
Beyond Boiler Room itself, the audience over-indexes on Eni (58.4×), The Wire (magazine) (48×), Surf (detergent) (27.82×), and L'Osteria (10.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Boiler Room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.