Gustav Klimt Audience in Germany
Gustav Klimt has an estimated audience of 679,870 people in Germany. 71.4% are female, 28.6% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Musée d'Orsay, Salvador Dalí, Courage the Cowardly Dog, Frieze, Wassily Kandinsky.
The average Gustav Klimt fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Musée d'Orsay, Salvador Dalí, Courage the Cowardly Dog, with strongest over-indexing on Musée d'Orsay (116.89× the country average). Demographically, the Gustav Klimt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Person · Subtype: Painter
Demographics of Gustav Klimt fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 42.6 |
| Estimated audience size | 679,870 |
Audience persona
The typical Gustav Klimt fan in Germany is more female, around 42.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Musée d'Orsay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,108 | 1.01× |
| Bayern | 125,023 | 1.14× |
| Baden-Württemberg | 90,148 | 0.97× |
| Niedersachsen | 60,215 | 0.91× |
| Hessen | 60,048 | 1.16× |
| Berlin | 39,501 | 1.3× |
| Rheinland-Pfalz | 38,832 | 1.14× |
| Sachsen | 24,366 | 0.73× |
| Schleswig-Holstein | 24,301 | 1× |
| Brandenburg | 20,747 | 0.98× |
| Hamburg | 20,532 | 1.34× |
| Thüringen | 16,744 | 0.97× |
| Sachsen-Anhalt | 14,112 | 0.8× |
| Mecklenburg-Vorpommern | 11,952 | 0.92× |
| Saarland | 6,267 | 0.75× |
| Bremen | 5,112 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Musée d'Orsay | 116.89× | Arts & Culture |
| Salvador Dalí | 30.28× | Arts & Culture |
| Courage the Cowardly Dog | 80.81× | Movies & TV |
| Frieze | 20× | Home & Garden |
| Wassily Kandinsky | 40.38× | Arts & Culture |
| Roy Lichtenstein | 47.02× | Arts & Culture |
| Dexter's Laboratory | 116.16× | Literature |
| Frida Kahlo | 11.65× | Arts & Culture |
| Curator | 20× | Arts & Culture |
| Orient | 20× | Travel & Leisure |
| Casetify | 30.18× | Technology & Electronics |
| Claude Monet | 18.81× | Arts & Culture |
| Keith Haring | 19.52× | Arts & Culture |
| Banksy | 9.96× | Arts & Culture |
| Tattoos.com | 10.96× | Fashion & Accessoires |
| Art Institute of Chicago | 41.24× | Travel & Leisure |
| Joseph Beuys | 19.1× | Arts & Culture |
| Art Nouveau | 19.82× | Arts & Culture |
| Rembrandt | 18.76× | Arts & Culture |
| Centre Georges Pompidou | 32.27× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.17 |
| Design Affinity | PREMIUM | 2.89 |
| Sustainability | BALANCE | 1.98 |
| Extroversion | THRILL | 1.76 |
| Tradition | CONSERVATISM | 1.66 |
| Creativity | OPEN | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 13.4% |
| United Kingdom | 6.9% |
See Gustav Klimt audiences in other countries
More Painter audiences in Germany
- Frida Kahlo (2,169,769)
- Leonardo da Vinci (1,645,322)
- El Greco (1,321,896)
- Michelangelo (1,085,371)
- Gerhard Richter (1,057,143)
Frequently asked questions
How many fans does Gustav Klimt have in Germany?
Gustav Klimt has an estimated audience of 679,870 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gustav Klimt fans?
71.4% of Gustav Klimt fans are female, 28.6% are male, with an average age of 42.6 years.
Which brands do Gustav Klimt fans like most?
Gustav Klimt fans show strongest brand affinity for Musée d'Orsay (116.89×), Salvador Dalí (30.28×), and Courage the Cowardly Dog (80.81×) over the country average.
Where do Gustav Klimt fans live in Germany?
Gustav Klimt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,108), Bayern (reach 125,023), and Baden-Württemberg (reach 90,148). These three regions account for the largest share of the active audience.
What other brands do Gustav Klimt fans also like?
Beyond Gustav Klimt itself, the audience over-indexes on Salvador Dalí (30.28×), Courage the Cowardly Dog (80.81×), Frieze (20×), and Wassily Kandinsky (40.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gustav Klimt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.