Rascasse Audience Intelligence

Gustav Klimt Audience in Germany

A data profile of the people who buy, follow and care about Gustav Klimt in Germany — modelled from more than twelve digital signal sources. Gustav Klimt has an estimated audience of 699,548 people in Germany.

#11among Painter in Germany#1496among Person in Germany#108in Arts & Culture

The average Gustav Klimt fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Musée d'Orsay, Phillips (auctioneers), Courage the Cowardly Dog, with strongest over-indexing on Musée d'Orsay (116.89× the country average).

Demographically, the Gustav Klimt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gustav Klimt fan in Germany is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Musée d'Orsay.

Category: Arts & Culture · Type: Person · Subtype: Painter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gustav Klimt profile in Germany.

Audience size
700K
in Germany
Gender
71.4%♀
28.6% male
Age
42.6
average years
Country rank
#8864
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gustav Klimt fans

71.4% are female, 28.6% are male, average age 42.6.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Gustav Klimt audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age42.6
Estimated audience size699,548
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Gustav Klimt audience in Germany
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4925%
50+27%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Gustav Klimt audience comes from Germany.

Worldwide audience distribution share by country for Gustav Klimt
CountryShare
United States15.3%
Germany13.5%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gustav Klimt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gustav Klimt fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.28×
02Berlin~40K1.19×
03Bayern~100K1.10×
04Hessen~60K1.08×
05Rheinland-Pfalz~40K1.05×
06Thüringen~20K1.05×
07Schleswig-Holstein~20K1.00×
08Brandenburg~20K0.99×
09Mecklenburg-Vorpommern~10K0.98×
10Sachsen~30K0.97×
11Nordrhein-Westfalen~100K0.96×
12Niedersachsen~60K0.93×
13Baden-Württemberg~90K0.92×
14Bremen~5K0.92×
15Sachsen-Anhalt~20K0.87×
16Saarland~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Gustav Klimt, Germany
0.83×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gustav Klimt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gustav Klimt audience
#·InterestCategoryAffinity×
01Musée d'OrsayArts & Culture116.89×
02Dexter's LaboratoryLiterature116.16×
03Courage the Cowardly DogMovies & TV80.81×
04Roy LichtensteinArts & Culture47.02×
05Art Institute of ChicagoTravel & Leisure41.24×
06Wassily KandinskyArts & Culture40.38×
07CasetifyTechnology & Electronics30.18×
08FriezeHome & Garden20.00×
09CuratorArts & Culture20.00×
10OrientTravel & Leisure20.00×
11Art NouveauArts & Culture19.82×
12Keith HaringArts & Culture19.52×
13Joseph BeuysArts & Culture19.10×
14Phillips (auctioneers)Shopping19.01×
15Claude MonetArts & Culture18.81×
16RembrandtArts & Culture18.76×
17Frida KahloArts & Culture11.65×
18Tattoos.comFashion & Accessoires10.96×
19BanksyArts & Culture9.96×
20Yayoi KusamaArts & Culture9.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gustav Klimt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gustav Klimt audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.36×
Urban LifestyleOPEN1.84×
SpiritualityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gustav Klimt audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
DIY MentalityTHRILL0.82×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gustav Klimt have in Germany?

Gustav Klimt has an estimated audience of 699,548 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gustav Klimt fans?

71.4% of Gustav Klimt fans are female, 28.6% are male, with an average age of 42.6 years.

03

Which brands do Gustav Klimt fans like most?

Gustav Klimt fans show strongest brand affinity for Musée d'Orsay (116.89×), Phillips (auctioneers) (19.01×), and Courage the Cowardly Dog (80.81×) over the country average.

04

Where do Gustav Klimt fans live in Germany?

Gustav Klimt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Gustav Klimt fans also like?

Beyond Gustav Klimt itself, the audience over-indexes on Phillips (auctioneers) (19.01×), Courage the Cowardly Dog (80.81×), Frieze (20×), and Wassily Kandinsky (40.38×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Gustav Klimt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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