Tattoos.com Audience in Germany
Tattoos.com has an estimated audience of 1,301,896 people in Germany. 53.4% are female, 46.6% are male, average age 36.0. Top brand affinities: South Asian cuisine, Rossmann, Progressive rock, Steampunk, Combat sport.
Top brand affinities include South Asian cuisine, Rossmann, Progressive rock, with strongest over-indexing on South Asian cuisine (16.97× the country average). Demographically, the Tattoos.com audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Tattoo / piercing
Demographics of Tattoos.com fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.0 |
| Estimated audience size | 1,301,896 |
Audience persona
The typical Tattoos.com fan in Germany is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for South Asian cuisine.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| South Asian cuisine | 16.97× | Food & Beverages |
| Rossmann | 1.62× | Shopping |
| Progressive rock | 2.44× | Music & Radio |
| Steampunk | 6.08× | Fashion & Accessoires |
| Combat sport | 1.52× | Sports |
| N'Golo Kanté | 5.97× | Sports |
| Umrah & Hajj | 20.81× | Politics & Society |
| Handmade Gifts | 2.11× | Kids & Family |
| 3D printing | 2.06× | Technology & Electronics |
| Personalised Gifts | 1.71× | Home & Garden |
| Google Home | 5.02× | Technology & Electronics |
| Time (magazine) | 1.73× | News |
| Nurse education | 1.86× | Kids & Family |
| Fantasy Earth: Zero | 4.51× | Games |
| myDealZ | 1.96× | Shopping |
| Figure painting (hobby) | 2.76× | Arts & Culture |
| Jason Clarke (actor) | 3.15× | Movies & TV |
| Bank account | 1.75× | Business & Career |
| Liberace | 3.61× | Music & Radio |
| Ireen Sheer | 1.66× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Individualism | JOY | 1.55 |
| Travelling | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.26 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.5% |
| Germany | 14.3% |
| Spain | 9.1% |
See Tattoos.com audiences in other countries
More Tattoo / piercing audiences in Germany
- Tattoo ink (3,861,239)
- Tattoo artist (3,124,639)
- Tattoo machine (2,392,491)
- Sleeve tattoo (217,537)
- Tattoo Lovers (102,050)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoos.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.