Tattoos.com Audience in Germany
A data profile of the people who buy, follow and care about Tattoos.com in Germany — modelled from more than twelve digital signal sources. Tattoos.com has an estimated audience of 1,469,963 people in Germany.
The average Tattoos.com fan in Germany is 36.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Robert Redford, Frida Kahlo, Travel Blogger, with strongest over-indexing on Robert Redford (5.31× the country average).
Demographically, the Tattoos.com audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tattoos.com fan in Germany is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Robert Redford.
At a glance
The key figures that characterise the Tattoos.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Tattoos.com
53.4% are female, 46.6% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.0 |
| Estimated audience size | 1,469,963 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 18% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Tattoos.com audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.0% |
| China | 9.6% |
| Germany | 8.4% |
Geography
Where the Tattoos.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.10× | |
| 02 | Bayern | ~300K | 1.10× | |
| 03 | Baden-Württemberg | ~200K | 1.10× | |
| 04 | Sachsen | ~70K | 1.06× | |
| 05 | Hessen | ~100K | 1.02× | |
| 06 | Brandenburg | ~40K | 1.00× | |
| 07 | Thüringen | ~40K | 1.00× | |
| 08 | Niedersachsen | ~100K | 0.99× | |
| 09 | Rheinland-Pfalz | ~70K | 0.99× | |
| 10 | Sachsen-Anhalt | ~40K | 0.98× | |
| 11 | Hamburg | ~30K | 0.98× | |
| 12 | Saarland | ~20K | 0.97× | |
| 13 | Bremen | ~10K | 0.97× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.95× | |
| 15 | Berlin | ~60K | 0.92× | |
| 16 | Schleswig-Holstein | ~50K | 0.91× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tattoos.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Staples (Canada) | Business & Career | 17.80× | ||
| 02 | Big Brother (TV series) | Movies & TV | 12.54× | ||
| 03 | Gustav Klimt | Arts & Culture | 10.96× | ||
| 04 | Kat Von D | Beauty & Wellness | 9.07× | ||
| 05 | Frida Kahlo | Arts & Culture | 7.64× | ||
| 06 | Travel Blogger | Travel & Leisure | 7.38× | ||
| 07 | Portrait painting | Arts & Culture | 6.70× | ||
| 08 | Sunday Brunch | Kids & Family | 5.92× | ||
| 09 | Meryl Streep | Movies & TV | 5.85× | ||
| 10 | Robert Redford | Movies & TV | 5.31× | ||
| 11 | Cultural heritage | Politics & Society | 5.25× | ||
| 12 | Crime fiction | Literature | 4.88× | ||
| 13 | Reggaeton | Music & Radio | 4.47× | ||
| 14 | Watercolor painting | Arts & Culture | 4.27× | ||
| 15 | Oil painting | Arts & Culture | 3.85× | ||
| 16 | Chihuahua (dog) | Pets & Animals | 2.95× | ||
| 17 | Livemusic | Music & Radio | 2.56× | ||
| 18 | House music | Music & Radio | 2.50× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.95× | ||
| 20 | Android (operating system) | Technology & Electronics | 1.84× |
Personality of the Tattoos.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.58× | |
| Travelling | THRILL | 1.75× | |
| Spirituality | BALANCE | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Patriotism | CONSERVATISM | 0.78× | |
| Indulgence | JOY | 0.80× |
Frequently asked questions
How many fans does Tattoos.com have in Germany?
Tattoos.com has an estimated audience of 1,469,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tattoos.com fans?
53.4% of Tattoos.com fans are female, 46.6% are male, with an average age of 36.0 years.
Which brands do Tattoos.com fans like most?
Tattoos.com fans show strongest brand affinity for Robert Redford (5.31×), Frida Kahlo (7.64×), and Travel Blogger (7.38×) over the country average.
Where do Tattoos.com fans live in Germany?
Tattoos.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Tattoos.com fans also like?
Beyond Tattoos.com itself, the audience over-indexes on Frida Kahlo (7.64×), Travel Blogger (7.38×), Crime fiction (4.88×), and Big Brother (TV series) (12.54×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Tattoo / piercing audiences in Germany
- Tattoo ink (3,861,239)
- Tattoo artist (3,124,639)
- Tattoo machine (2,392,491)
- Sleeve tattoo (217,537)
- Tattoo Lovers (102,050)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoos.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.