Tattoos.com Audience in Germany
Tattoos.com has an estimated audience of 1,301,896 people in Germany. 53.4% are female, 46.6% are male, average age 36.0. Top brand affinities: Frida Kahlo, Salvador Dalí, Livemusic, Staples (Canada), House music.
Top brand affinities include Frida Kahlo, Salvador Dalí, Livemusic, with strongest over-indexing on Frida Kahlo (20.81× the country average). Demographically, the Tattoos.com audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Individualism.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Tattoo / piercing
Demographics of Tattoos.com fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 36.0 |
| Estimated audience size | 1,301,896 |
Audience persona
The typical Tattoos.com fan in Germany is balanced, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Frida Kahlo.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Frida Kahlo | 20.81× | Arts & Culture |
| Salvador Dalí | 14× | Arts & Culture |
| Livemusic | 3.77× | Music & Radio |
| Staples (Canada) | 23.52× | Business & Career |
| House music | 2.68× | Music & Radio |
| Travel Blogger | 5.84× | Travel & Leisure |
| Street photography | 3.27× | Technology & Electronics |
| Spiegel Online | 1.81× | News |
| Lieferando.de | 2.04× | Food & Beverages |
| ICloud | 3.8× | Technology & Electronics |
| Gustav Klimt | 8.73× | Arts & Culture |
| Alternative hip hop | 3.08× | Music & Radio |
| Winona Ryder | 4.28× | Movies & TV |
| Kat Von D | 7.63× | Beauty & Wellness |
| Shih Tzu | 3.04× | Pets & Animals |
| Deutschrap | 3× | Music & Radio |
| Labrador Retriever | 2.64× | Pets & Animals |
| Batman | 1.86× | Movies & TV |
| Do it yourself (DIY) | 1.58× | Home & Garden |
| Toni Braxton | 16.97× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.82 |
| Individualism | JOY | 1.55 |
| Travelling | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.26 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 18.5% |
| Germany | 14.3% |
| Spain | 9.1% |
See Tattoos.com audiences in other countries
More Tattoo / piercing audiences in Germany
- Tattoo ink (3,861,239)
- Tattoo artist (3,124,639)
- Tattoo machine (2,392,491)
- Sleeve tattoo (217,537)
- Tattoo Lovers (102,050)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tattoos.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.