Rascasse Audience Intelligence

Tattoo machine Audience in Germany

A data profile of the people who buy, follow and care about Tattoo machine in Germany — modelled from more than twelve digital signal sources. Tattoo machine has an estimated audience of 2,392,491 people in Germany.

#3among Tattoo / piercing in Germany#1650among Topic in Germany#72in Beauty & Wellness

The average Tattoo machine fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Watercolor painting, Oil painting, Abstract art, with strongest over-indexing on Watercolor painting (6.01× the country average).

Demographically, the Tattoo machine audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tattoo machine fan in Germany is more female, around 33.1 years old, with strong Extroversion tendencies and a notable affinity for Watercolor painting.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoo machine profile in Germany.

Audience size
2.4M
in Germany
Gender
56.3%♀
43.7% male
Age
33.1
average years
Country rank
#2775
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoo machine fans

56.3% are female, 43.7% are male, average age 33.1.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Tattoo machine audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age33.1
Estimated audience size2,392,491
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Tattoo machine audience in Germany
Age bracketShare%
16-1931%
20-2926%
30-3920%
40-4915%
50+7%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Tattoo machine audience comes from Germany.

Worldwide audience distribution share by country for Tattoo machine
CountryShare
United States20.3%
China8.8%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoo machine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tattoo machine fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~200K1.34×
02Sachsen-Anhalt~80K1.31×
03Thüringen~80K1.25×
04Mecklenburg-Vorpommern~50K1.14×
05Brandenburg~70K1.01×
06Hamburg~50K1.01×
07Bremen~20K0.98×
08Niedersachsen~200K0.96×
09Schleswig-Holstein~80K0.96×
10Saarland~30K0.96×
11Berlin~100K0.95×
12Rheinland-Pfalz~100K0.91×
13Nordrhein-Westfalen~500K0.90×
14Baden-Württemberg~300K0.84×
15Hessen~100K0.81×
16Bayern~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Tattoo machine, Germany
0.76×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoo machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoo machine audience
#·InterestCategoryAffinity×
01Portrait paintingArts & Culture8.89×
02Sunday BrunchKids & Family7.07×
03Travel BloggerTravel & Leisure6.53×
04Slim-fit pantsFashion & Accessoires6.30×
05Watercolor paintingArts & Culture6.01×
06Cultural heritagePolitics & Society5.96×
07Oil paintingArts & Culture5.80×
08Cats (musical)Music & Radio5.30×
09Abstract artArts & Culture5.26×
10PhilanthropyArts & Culture4.68×
11ReggaetonMusic & Radio4.29×
12CarcareCars & Mobility3.55×
13Crime fictionLiterature3.49×
14Modern artArts & Culture3.15×
15Ski resortTravel & Leisure2.88×
16Chihuahua (dog)Pets & Animals2.81×
17LivemusicMusic & Radio2.78×
18House musicMusic & Radio2.36×
19Android (operating system)Technology & Electronics2.16×
20Luxury goodsFashion & Accessoires1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoo machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoo machine audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.21×
MindfulnessBALANCE1.64×
TravellingTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoo machine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.59×
Family OrientationCONSERVATISM0.81×
Healthy LifestyleBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoo machine have in Germany?

Tattoo machine has an estimated audience of 2,392,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tattoo machine fans?

56.3% of Tattoo machine fans are female, 43.7% are male, with an average age of 33.1 years.

03

Which brands do Tattoo machine fans like most?

Tattoo machine fans show strongest brand affinity for Watercolor painting (6.01×), Oil painting (5.8×), and Abstract art (5.26×) over the country average.

04

Where do Tattoo machine fans live in Germany?

Tattoo machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoo machine fans also like?

Beyond Tattoo machine itself, the audience over-indexes on Oil painting (5.8×), Abstract art (5.26×), Sunday Brunch (7.07×), and Portrait painting (8.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tattoo / piercing audiences in Germany

See Tattoo machine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tattoo machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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