Tattoo machine Audience in Germany

Tattoo machine logo

Tattoo machine has an estimated audience of 2,392,491 people in Germany. 56.3% are female, 43.7% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Kieser Training, Artistic inspiration, Handmade Gifts.

The average Tattoo machine fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Kieser Training, with strongest over-indexing on Progressive rock (3.36× the country average). Demographically, the Tattoo machine audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

Demographics of Tattoo machine fans

Demographic split for Tattoo machine audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age33.1
Estimated audience size2,392,491

Audience persona

The typical Tattoo machine fan in Germany is more female, around 33.1 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.

Top regions in Germany

Top regions ranked by reach for Tattoo machine in Germany
RegionReachAffinity
Nordrhein-Westfalen479,9310.92×
Bayern285,0390.74×
Baden-Württemberg268,0720.82×
Niedersachsen231,539
Sachsen171,5651.46×
Hessen138,3670.76×
Rheinland-Pfalz103,7510.87×
Berlin94,2180.88×
Sachsen-Anhalt90,4451.46×
Thüringen83,8611.38×
Schleswig-Holstein82,9590.97×
Brandenburg77,1551.04×
Mecklenburg-Vorpommern55,8021.22×
Hamburg53,863
Saarland22,4250.76×
Bremen15,0570.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoo machine audience
BrandAffinityCategory
Progressive rock3.36×Music & Radio
Home construction1.61×Home & Garden
Kieser Training6.3×Sports
Artistic inspiration1.56×Arts & Culture
Handmade Gifts2.49×Kids & Family
Natural rubber2.51×Cars & Mobility
Personalised Gifts1.69×Home & Garden
Information sensitivity4.66×Technology & Electronics
N'Golo Kanté4.52×Sports
Nurse education1.95×Kids & Family
Grappling1.5×Sports
Loincloth1.9×Fashion & Accessoires
Graham Greene (actor)2.3×
Ireen Sheer1.56×Music & Radio
myDealZ1.56×Shopping
Mülheim1.9×Travel & Leisure
Giotto2.98×Food & Beverages
Glamis2.65×Travel & Leisure
Anton Hofreiter2.51×Politics & Society
Pumuckl2.72×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoo machine audience
TraitClusterScore
Sports ActivityPOWER1.58
SustainabilityBALANCE1.51
ExtroversionTHRILL1.4
IndividualismJOY1.38
Urban LifestyleOPEN1.35
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Tattoo machine
CountryShare
United States20.3%
China8.8%
Japan8.3%

See Tattoo machine audiences in other countries

More Tattoo / piercing audiences in Germany

Frequently asked questions

How many fans does Tattoo machine have in Germany?

Tattoo machine has an estimated audience of 2,392,491 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Tattoo machine fans?

56.3% of Tattoo machine fans are female, 43.7% are male, with an average age of 33.1 years.

Which brands do Tattoo machine fans like most?

Tattoo machine fans show strongest brand affinity for Progressive rock (3.36×), Home construction (1.61×), and Kieser Training (6.3×) over the country average.

Where do Tattoo machine fans live in Germany?

Tattoo machine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 479,931), Bayern (reach 285,039), and Baden-Württemberg (reach 268,072). These three regions account for the largest share of the active audience.

What other brands do Tattoo machine fans also like?

Beyond Tattoo machine itself, the audience over-indexes on Home construction (1.61×), Kieser Training (6.3×), Artistic inspiration (1.56×), and Handmade Gifts (2.49×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tattoo machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.