Rascasse Audience Intelligence

Tattoo machine Audience in United States

A data profile of the people who buy, follow and care about Tattoo machine in United States — modelled from more than twelve digital signal sources. Tattoo machine has an estimated audience of 9,289,269 people in United States.

#3among Tattoo / piercing in United States#2435among Topic in United States#97in Beauty & Wellness

The average Tattoo machine fan in United States is 32.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Rick and Morty, Cultural tourism, with strongest over-indexing on International education (23.16× the country average).

Demographically, the Tattoo machine audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tattoo machine fan in United States is balanced, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tattoo machine profile in United States.

Audience size
9.3M
in United States
Gender
53.5%♀
46.5% male
Age
32.0
average years
Country rank
#3860
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tattoo machine fans

53.5% are female, 46.5% are male, average age 32.0.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Tattoo machine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.0
Estimated audience size9,289,269
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Tattoo machine audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

20.3%

of the worldwide Tattoo machine audience comes from United States.

Worldwide audience distribution share by country for Tattoo machine
CountryShare
United States20.3%
China8.8%
Japan8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tattoo machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Tattoo machine fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~90K1.86×
02Nevada~100K1.35×
03Arizona~300K1.32×
04Washington~200K1.31×
05Wyoming~20K1.27×
06Texas~1M1.21×
07Colorado~200K1.20×
08California~1M1.19×
09Oregon~100K1.18×
10Idaho~60K1.18×
11West Virginia~50K1.18×
12Montana~30K1.15×
13Kentucky~100K1.14×
14Oklahoma~100K1.08×
15Utah~90K1.08×
16Louisiana~100K1.06×
17Arkansas~80K1.06×
18Nebraska~50K1.06×
19South Dakota~20K1.03×
20Tennessee~200K1.02×
21Alaska~20K1.02×
22North Dakota~20K1.02×
23Indiana~200K1.00×
24Alabama~100K1.00×
25Missouri~100K0.99×
26Mississippi~80K0.99×
27Kansas~70K0.97×
28Hawaii~40K0.97×
29Maine~30K0.97×
30North Carolina~300K0.94×
31Iowa~70K0.94×
32Pennsylvania~300K0.91×
33Ohio~300K0.90×
34Rhode Island~30K0.89×
35Illinois~300K0.87×
36Georgia~200K0.87×
37South Carolina~100K0.87×
38New Hampshire~30K0.87×
39Delaware~20K0.86×
40Florida~500K0.84×
41Michigan~200K0.82×
42Minnesota~100K0.81×
43Connecticut~80K0.81×
44Wisconsin~100K0.80×
45Virginia~200K0.77×
46Maryland~100K0.74×
47New York~400K0.72×
48New Jersey~200K0.71×
49Massachusetts~100K0.71×
50Washington, District of Columbia~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Tattoo machine, United States
0.71×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tattoo machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tattoo machine audience
#·InterestCategoryAffinity×
01International educationBusiness & Career23.16×
02Cultural tourismTravel & Leisure22.70×
03Anthony JoshuaSports6.64×
04Goth subcultureFashion & Accessoires5.98×
05Dungeons & DragonsGames5.46×
06Rick and MortyMovies & TV5.31×
07Auto showCars & Mobility4.87×
08Antique carCars & Mobility4.80×
09Abstract artArts & Culture4.52×
10Diaper bagKids & Family4.03×
11Watercolor paintingArts & Culture3.86×
12Spirit HalloweenKids & Family3.44×
13DC ComicsLiterature3.34×
14Digital photographyBusiness & Career3.15×
15Modern artArts & Culture2.90×
16RadioTechnology & Electronics2.19×
17Sam's ClubShopping1.98×
18SupermanMovies & TV1.66×
19Do it yourself (DIY)Home & Garden1.66×
20Video gamesGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tattoo machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tattoo machine audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Community OrientationOPEN2.06×
Pet OwnershipJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tattoo machine audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.63×
Quality AwarenessPREMIUM0.71×
IndulgenceJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tattoo machine have in United States?

Tattoo machine has an estimated audience of 9,289,269 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tattoo machine fans?

53.5% of Tattoo machine fans are female, 46.5% are male, with an average age of 32.0 years.

03

Which brands do Tattoo machine fans like most?

Tattoo machine fans show strongest brand affinity for International education (23.16×), Rick and Morty (5.31×), and Cultural tourism (22.7×) over the country average.

04

Where do Tattoo machine fans live in United States?

Tattoo machine fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tattoo machine fans also like?

Beyond Tattoo machine itself, the audience over-indexes on Rick and Morty (5.31×), Cultural tourism (22.7×), Diaper bag (4.03×), and Superman (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tattoo / piercing audiences in United States

See Tattoo machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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