Tattoo machine Audience in United States

Tattoo machine has an estimated audience of 9,289,269 people in United States. 53.5% are female, 46.5% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Björk.

The average Tattoo machine fan in United States is 32.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tattoo machine audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Tattoo / piercing

Demographics of Tattoo machine fans

Demographic split for Tattoo machine audience in United States
MetricValue
Female53.5%
Male46.5%
Average age32.0
Estimated audience size9,289,269

Audience persona

The typical Tattoo machine fan in United States is balanced, around 32.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tattoo machine in United States
RegionReachAffinity
California1,331,7721.3×
Texas1,038,3201.3×
Florida555,8440.88×
New York398,5540.77×
Pennsylvania293,7100.94×
Illinois280,1070.91×
North Carolina276,0750.99×
Arizona266,2161.4×
Ohio261,3210.91×
Georgia258,6410.9×
Washington249,4471.34×
Michigan198,0960.82×
Tennessee194,2271.04×
Virginia177,2710.78×
Colorado176,2561.2×
New Jersey172,1350.73×
Indiana170,0101×
Missouri153,4461.02×
Nevada136,8941.52×
Kentucky134,3911.15×
Alabama133,8881.03×
Louisiana127,0821.06×
Oregon124,6581.17×
Massachusetts122,5090.67×
Oklahoma118,5871.15×
Maryland115,7220.72×
South Carolina115,1270.82×
Wisconsin110,2530.79×
Minnesota100,5170.76×
New Mexico94,7052.03×
Utah92,0421.11×
Arkansas82,0651.07×
Mississippi73,0730.95×
Connecticut71,2170.76×
Kansas69,0370.94×
Iowa66,8710.87×
Idaho57,1091.23×
Nebraska50,8161.09×
West Virginia50,4611.17×
Hawaii36,4810.91×
Montana30,6951.19×
Maine28,9620.87×
New Hampshire28,7600.79×
Rhode Island23,5460.8×
Wyoming20,2561.47×
South Dakota18,8950.88×
North Dakota18,0800.95×
Delaware16,2200.63×
Washington, District of Columbia13,6630.49×
Vermont11,2820.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tattoo machine audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Björk23.72×Music & Radio
Income tax13.19×Business & Career
Planet Fitness4.13×Sports
Toyota Supra15.42×Cars & Mobility
Luxury Travel12.68×Travel & Leisure
Horoscope8.83×Health
JBL14.26×Technology & Electronics
Onitsuka Tiger19.57×Fashion & Accessoires
Diaper bag5.62×Kids & Family
Hair Extensions4.95×Beauty & Wellness
Dungeons & Dragons8.91×Games
Blended whiskey9.94×Food & Beverages
Boston Marathon11.71×Sports
Prepackaged meal11.98×Food & Beverages
Khabib Nurmagomedov18.06×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tattoo machine audience
TraitClusterScore
Luxury OrientationPREMIUM3.58
LGBTQ+ IdentityOPEN3.23
Risk AppetiteTHRILL1.87
ExtroversionTHRILL1.74
Pet OwnershipJOY1.63
SustainabilityBALANCE1.57

Worldwide distribution

Worldwide audience distribution share by country for Tattoo machine
CountryShare
United States20.3%
China8.8%
Japan8.3%

See Tattoo machine audiences in other countries

More Tattoo / piercing audiences in United States

Frequently asked questions

How many fans does Tattoo machine have in United States?

Tattoo machine has an estimated audience of 9,289,269 people in United States, concentrated in California and Texas.

What is the gender split and age of Tattoo machine fans?

53.5% of Tattoo machine fans are female, 46.5% are male, with an average age of 32.0 years.

Which brands do Tattoo machine fans like most?

Tattoo machine fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Tattoo machine fans live in United States?

Tattoo machine fans in United States are most concentrated in California (reach 1,331,772), Texas (reach 1,038,320), and Florida (reach 555,844). These three regions account for the largest share of the active audience.

What other brands do Tattoo machine fans also like?

Beyond Tattoo machine itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Björk (23.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tattoo machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.