DC Comics Audience in United States
DC Comics has an estimated audience of 37,086 people in United States. 43.0% are female, 57.0% are male, average age 30.9. Top regions: Texas, California, Florida. Top brand affinities: Superman, Godzilla, Anime convention, Anime and manga fandom, Food and drink.
The average DC Comics fan in United States is 30.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Superman, Godzilla, Anime convention, with strongest over-indexing on Superman (5.37× the country average). Demographically, the DC Comics audience skews more male with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of DC Comics fans
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 30.9 |
| Estimated audience size | 37,086 |
Audience persona
The typical DC Comics fan in United States is more male, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 4,982 | 1.56× |
| California | 4,693 | 1.15× |
| Florida | 2,611 | 1.04× |
| New York | 2,583 | 1.25× |
| Georgia | 1,709 | 1.5× |
| Illinois | 1,611 | 1.3× |
| Pennsylvania | 1,288 | 1.03× |
| Ohio | 1,226 | 1.07× |
| North Carolina | 1,148 | 1.03× |
| Virginia | 1,061 | 1.17× |
| Michigan | 1,000 | 1.03× |
| New Jersey | 891 | 0.94× |
| Massachusetts | 891 | 1.22× |
| Arizona | 857 | 1.13× |
| Washington | 842 | 1.13× |
| Maryland | 767 | 1.2× |
| Tennessee | 752 | 1.01× |
| Indiana | 646 | 0.95× |
| Missouri | 613 | 1.02× |
| Kentucky | 612 | 1.32× |
| Wisconsin | 595 | 1.07× |
| Colorado | 564 | 0.97× |
| South Carolina | 555 | 0.99× |
| Oklahoma | 545 | 1.32× |
| Alabama | 500 | 0.96× |
| Louisiana | 485 | 1.01× |
| Minnesota | 432 | 0.81× |
| Connecticut | 428 | 1.15× |
| Oregon | 361 | 0.85× |
| Nevada | 334 | 0.93× |
| Mississippi | 319 | 1.04× |
| Arkansas | 284 | 0.93× |
| Kansas | 266 | 0.91× |
| Utah | 264 | 0.79× |
| Iowa | 251 | 0.82× |
| Idaho | 186 | 1× |
| Washington, District of Columbia | 163 | 1.46× |
| New Mexico | 150 | 0.81× |
| West Virginia | 145 | 0.84× |
| Nebraska | 143 | 0.77× |
| Hawaii | 138 | 0.87× |
| Rhode Island | 136 | 1.16× |
| Delaware | 121 | 1.18× |
| Maine | 115 | 0.86× |
| New Hampshire | 102 | 0.7× |
| Montana | 71 | 0.69× |
| North Dakota | 52 | 0.68× |
| Alaska | 51 | 0.64× |
| South Dakota | 50 | 0.59× |
| Vermont | 37 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superman | 5.37× | Movies & TV |
| Godzilla | 5.26× | Movies & TV |
| Anime convention | 4.77× | Literature |
| Anime and manga fandom | 4.5× | Literature |
| Food and drink | 1.7× | Food & Beverages |
| Peacemaker | 2.78× | Movies & TV |
| TikTok | 2.16× | Internet & Social Media |
| Pokémon (video game series) | 5.16× | Games |
| Harry Potter | 2.47× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
| Spider-Man | 5.34× | Movies & TV |
| DirecTV | 2.97× | Movies & TV |
| Stranger Things | 3.46× | Movies & TV |
| Superhero fiction | 7.32× | Literature |
| Video games | 1.9× | Games |
| How to Train Your Dragon | 5.75× | Literature |
| Movies | 1.51× | Movies & TV |
| Manga | 3.35× | Literature |
| Euphoria | 1.66× | Movies & TV |
| Family | 1.56× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.34 |
| Extroversion | THRILL | 1.27 |
| Luxury Orientation | PREMIUM | 1.16 |
| Sustainability | BALANCE | 1.13 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 33.9% |
| Nigeria | 14.3% |
| United States | 8.4% |
See DC Comics audiences in other countries
More Publishing audiences in United States
- Barnes & Noble (16,423,220)
- Studio Ghibli (3,454,851)
- Transworld Publishers (1,656,698)
- Penguin Random House (1,504,993)
- LexisNexis (1,182,946)
Frequently asked questions
How many fans does DC Comics have in United States?
DC Comics has an estimated audience of 37,086 people in United States, concentrated in Texas and California.
What is the gender split and age of DC Comics fans?
43.0% of DC Comics fans are female, 57.0% are male, with an average age of 30.9 years.
Which brands do DC Comics fans like most?
DC Comics fans show strongest brand affinity for Superman (5.37×), Godzilla (5.26×), and Anime convention (4.77×) over the country average.
Where do DC Comics fans live in United States?
DC Comics fans in United States are most concentrated in Texas (reach 4,982), California (reach 4,693), and Florida (reach 2,611). These three regions account for the largest share of the active audience.
What other brands do DC Comics fans also like?
Beyond DC Comics itself, the audience over-indexes on Godzilla (5.26×), Anime convention (4.77×), Anime and manga fandom (4.5×), and Food and drink (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DC Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.