Rascasse Audience Intelligence

DC Comics Target Market in United States

A data profile of the people who buy, follow and care about DC Comics in United States — modelled from more than twelve digital signal sources. DC Comics has an estimated audience of 18,596,590 people in United States.

#1among Publishing in United States#177among Brand in United States#29in Literature

The average DC Comics fan in United States is 30.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Godzilla, Anime convention, with strongest over-indexing on Superman (5.37× the country average).

Demographically, the DC Comics audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DC Comics fan in United States is more male, around 30.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DC Comics profile in United States.

Audience size
18.6M
in United States
Gender
43.0%♀
57.0% male
Age
30.9
average years
Country rank
#1797
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DC Comics

43.0% are female, 57.0% are male, average age 30.9.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for DC Comics audience in United States
MetricValue
Female43.0%
Male57.0%
Average age30.9
Estimated audience size18,596,590
Fig. 03

Age distribution

Ø 30.9
average years
Age distribution of the DC Comics audience in United States
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

51.8%

of the worldwide DC Comics audience comes from United States.

Worldwide audience distribution share by country for DC Comics
CountryShare
United States51.8%
Brazil9.8%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DC Comics audience in United States is strongest.

Fig. 05

Top regions by affinity

DC Comics customers by region in United States
#RegionReachAffinity×
01Rhode Island~90K1.47×
02Texas~2.5M1.39×
03Georgia~800K1.37×
04Oklahoma~300K1.33×
05Washington, District of Columbia~80K1.33×
06Illinois~800K1.25×
07Kentucky~300K1.25×
08Delaware~60K1.20×
09Maryland~400K1.19×
10Idaho~100K1.18×
11Massachusetts~400K1.14×
12Connecticut~200K1.14×
13Arizona~400K1.12×
14New York~1M1.11×
15Virginia~500K1.11×
16California~2.5M1.10×
17Washington~400K1.09×
18Ohio~600K1.07×
19Mississippi~200K1.07×
20North Carolina~600K1.01×
21Tennessee~400K1.01×
22Missouri~300K1.01×
23Pennsylvania~600K1.00×
24Alabama~300K1.00×
25Louisiana~200K1.00×
26Florida~1.5M0.99×
27Michigan~500K0.99×
28Wisconsin~300K0.97×
29South Carolina~300K0.97×
30New Jersey~500K0.94×
31Indiana~300K0.93×
32Colorado~300K0.93×
33Arkansas~100K0.93×
34Nevada~200K0.92×
35Kansas~100K0.92×
36Maine~60K0.90×
37West Virginia~80K0.89×
38Nebraska~80K0.87×
39New Mexico~80K0.87×
40Alaska~40K0.87×
41Iowa~100K0.84×
42Hawaii~70K0.84×
43Oregon~200K0.83×
44Utah~100K0.83×
45North Dakota~30K0.80×
46Minnesota~200K0.79×
47South Dakota~30K0.79×
48Vermont~30K0.79×
49New Hampshire~60K0.78×
50Montana~40K0.76×
Fig. 06

Affinity by region

Affinity by region — DC Comics, United States
0.76×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DC Comics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DC Comics audience
#·InterestCategoryAffinity×
01Superhero fictionLiterature7.32×
02SupermanMovies & TV5.37×
03Spider-ManMovies & TV5.34×
04GodzillaMovies & TV5.26×
05Pokémon (video game series)Games5.16×
06SupergirlMovies & TV4.79×
07Anime conventionLiterature4.77×
08Anime and manga fandomLiterature4.50×
09Stranger ThingsMovies & TV3.46×
10MangaLiterature3.35×
11DirecTVMovies & TV2.97×
12PeacemakerMovies & TV2.78×
13Harry PotterMovies & TV2.47×
14TikTokInternet & Social Media2.16×
15Video gamesGames1.90×
16BeautyBeauty & Wellness1.75×
17Food and drinkFood & Beverages1.70×
18FIFA World Cup 2026Sports1.56×
19FamilyKids & Family1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DC Comics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DC Comics audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.56×
ExtroversionTHRILL1.48×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DC Comics audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.89×
Quality AwarenessPREMIUM0.92×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DC Comics's target market in United States?

DC Comics's target market in United States covers an estimated 18,596,590 people, concentrated in California and Texas.

02

What is the gender split and age of DC Comics customers?

43.0% of the DC Comics audience are female, 57.0% are male, with an average age of 30.9 years.

03

Which brands do DC Comics fans like most?

DC Comics fans show strongest brand affinity for Superman (5.37×), Godzilla (5.26×), and Anime convention (4.77×) over the country average.

04

Where do DC Comics fans live in United States?

DC Comics fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do DC Comics fans also like?

Beyond DC Comics itself, the audience over-indexes on Godzilla (5.26×), Anime convention (4.77×), Anime and manga fandom (4.5×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Publishing audiences in United States

See DC Comics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DC Comics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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